Wenzhou Leather Sandals Encounter "A Snow In Summer"

In recent years, compared to Wenzhou leather shoes, Wenzhou leather shoes are catching up, production is increasing rapidly, and sales in the market are climbing steadily.

At present, the annual output value of leather shoes industry is nearly 20 billion yuan. In the peak period of production, there are ten or twenty leather shoes enterprises with more than 30 thousand pairs of Nissan products in Wenzhou, becoming a new highlight of China's shoe capital.

Just as the situation of leather shoes is in the spring of the wild lilies, no one has ever thought that the sandals of this season have fallen into the abyss of pain. Over half of the enterprises in the leather shoes industry have suffered losses. For the first time, the industry has suddenly shrouded the vitality of the industry. The first two days on the first floor, the new two days on the first floor, there are bad news from the leather shoes industry in Wenzhou: Wenzhou leather shoes have found that most of the enterprises are losing money, and the loss of some enterprises has reached 7 million yuan.

A senior leather footwear company chief, who did not want to be named, weighed heavily, saying that his leather sandals were prepared early this year. He entered the market in large quantities at the end of March. However, during the May 1 period, the weather was extremely cool, and the weather could not wait for the hot weather. The agents had been stocking up in large quantities in the past years, and the result was a mess. With the agreement of the company, the sale of the products in South market was going to be a big sale.

In Shenyang, there is such a thing as a joke: the first floor of the shopping mall is the shoe handled by the two dealers from the south, while the upstairs is just a new product, the style is the same, the brand is the same, the price is high and low, the result is that the market has become "hornet nest", and there are quite a lot of phone calls to the enterprise. The owners have broken their brains and can not think of a situation to get rid of the chaos.

The boss took the reporter to a large warehouse, which was full of a box of sandals. He said, "it hurts to see it. After a few years, the agent ordered a portion of the goods himself. At that time, the production was still busy, so there was a lot of stock this year, but the agent not only did not need any more goods, but also urged to return the goods.

In the future, it is better to earn less and to avoid risks effectively according to order production.

Leather shoes "Bai Xiao" investigation report Zhejiang Leather Industry Association Wenzhou office director Pan Jiancai in Wenzhou leather shoes in a "100 Xiao", he said, Wenzhou leather shoes planted a big fight this summer, shows that the industry competition to the white hot stage, the enterprise has also come to the face and the innovation of the juncture, otherwise there will be more and more tests to make the enterprise tired to cope with.

In view of the serious loss of leather sandals this season, Pan Jiancai made an investigation report. He analyzed the summer shoe encounter by several reasons: first, the aggravation of competition led to a situation of oversupply.

Big factory production, individual enterprises plus OEM in Guangdong, the daily output is seventy thousand or eighty thousand pairs, the peak period of more than 30 thousand pairs a day, 10 enterprises, and daily output of ten thousand or twenty thousand pairs of twenty or thirty.

However, the ability to expand the market can not keep pace with the rapid growth of production capacity, which has led to a situation of oversupply.

To add insult to injury, Wenzhou's leather shoes giant went to Guangzhou to make a large number of leather shoes made of special materials, and a number of second tier leather enterprises such as Leo snow of the Jie Hao group and di bor rice, who had entered the Bai Na group in the past few years, joined the competition in the leather shoes market; in addition, more and more leather shoes enterprises that had made odd orders saw that the situation was tempting and wanted to taste a little bit of sweetness.

In the industry this year, there is even a popular saying: the bigger the volume, the bigger the deficit.

The two is the dogma of experience to beat the psychological line of agents.

Generally, the May Day is the middle line of summer, but this year's May Day is playing a game with the enterprises. The weather is extremely cool. The agents are stocking as well as in previous years. As a result, the weather is chaotic. The climate factor has become one of the fatal injuries that affect the sales of sandals this summer.

The three is the rising price of leather shoes, and the situation of consumers watching coldly.

Guangzhou leather shoes, no matter from craft or quality, should win Wenzhou shoes. In order to win more space for development in the market, the trend of price downward has appeared in recent years; and because of the increase of labor costs and raw materials, and the appearance of spokesmen in Wenzhou, the price has gone up, and the wholesale price has reached 70 yuan, which is no longer an individual phenomenon.