Transformation And Innovation Is The Way Out For Shenzhen'S Clothing And Underwear Industry

Jewelry, clocks and watches should be included.

The leather industry in Shenzhen is promoting the development of fashion design industry through the platform of public welfare activities. It is necessary to create a fashion design industry alliance, attracting local designers to go out to learn the world fashion design, and introduce the top international design talents to the Shenzhen fashion industry.

"We hope that through a series of measures to speed up the creation of Shenzhen into a fashion and creative base, I hope that tomorrow's Shenzhen can" shoulder to shoulder "Paris, Milan and New York and other creative and creative industries developed cities.

Wu Zhonghua said.

Business failure in Shenzhen

In view of the situation of enterprises stopping production or half stopping production in the mainland, the reporter investigated some enterprises in Shenzhen.

Through the survey of Shenzhen City Trade Association, Toy Association, Leather Association, clothing association, horological association, import and Export Chamber of Commerce and so on, we found that there were no business failures in Shenzhen except for a number of Shanzhai mobile phone companies in Huaqiang North.

According to customs statistics, the total value of foreign trade and import and export in Shenzhen amounted to US $129 billion 70 million in 1~4, an increase of 44.6% over the same period last year.

Among them, exports of US $75 billion 90 million, an increase of 46.7% over the same period last year.

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There are worries in prosperity

Although orders are adequate, every company interviewed has said that the pressure is very high.

"Although Shenzhen's import and export volume has not shrunk, it is still growing, but this year's economy has some hidden troubles."

Liu Weidong, Deputy Secretary General of Shenzhen Leather Industry Association, said he found a well-known company in the industry early last year voluntarily shutting down business. The company had 8000 workers at its peak and only 4000 in the systolic period.

Due to the low added value of the product, the board decided to close down.

"During the pformation period, the industry shuffle is normal, but the key is to shrink too many medium-sized enterprises, which is unhealthy."

Liu Weidong survey found that 80% to 90% of small and medium-sized leather manufacturing enterprises are taking the initiative to adopt a "conservative strategy", and some factories used to shrink to 800 people before 3000.

"Big businesses are as stable as aircraft carriers, and small businesses have their own vitality.

Now the situation is that the aircraft carriers are bigger, and the small businesses can not see the situation ahead of schedule, and some medium-sized enterprises that are hard to sustain will not be able to go ahead.

Liu Weidong is not worried about the development of big enterprises and small businesses. He is more concerned about the future of medium-sized enterprises.

Create a fashion and creative industry

In June 2nd, the Shenzhen Leather Association and the Chinese department store business association held the "third BELLE innovation public welfare fund - China (Shenzhen) leather creative design competition" extension in Shanghai, opening up the commercial channels of Shenzhen leather industry, promoting "famous products into famous stores", and guiding Shenzhen leather export enterprises to enter the domestic market.

Wu Zhonghua said frankly: "we vigorously promote famous products into famous stores, hoping that more traditional manufacturing industries in Shenzhen will open up domestic sales channels, and vigorously promote the public welfare activities of rewarding creative works and talents, hoping to provide backup power for the development of creative industries."

"Fashion industry alliance is not a matter of leather industry. We should integrate the leading industries in the fashion industry.

Making the fashion and creative industry a Shenzhen business card is the way out for leather, gifts, watches, clothing, underwear and other traditional manufacturing industries.

Wu Zhonghua believes that the government should launch a large industrial policy for the fashion and creative industries and set up special projects.

In the interview, all traditional manufacturing associations call for fashion designers to be the target of talent introduction.

Reporters in the survey of enterprises, found that as long as innovative enterprises, life is better.

Bens is an innovative enterprise.

Zhang Bin, director of Bens electric appliance, recently introduced a new product, "earthquake self rescue package", which has been produced in large scale.

Zhang Bin said: "we have applied for a utility model patent. Innovation is to make differentiated products. Only when we are willing to innovate, can we get faster than others, and the profit rate is higher than other home appliance enterprises."

"Wages are rising, raw materials are soaring, pressure is greater than the financial crisis."

Xu Xiaowen, chairman of Shenzhen Changyuan group, admitted that enterprises still need to find the way out of innovation.

He introduces that innovation includes many kinds, including management innovation.

Enterprises should diverge thinking, research and development can do their own, or can borrow the external brain, but also can be introduced, digested, and innovating.

Enterprises can introduce teams, or acquire innovative small companies, and foster them. This is also innovation.