Listing Of Big Brands To Hong Kong

International big brands are always keeping Hongkong port under control, so as to speed up the expansion of China's market.

There are many signs that the launch of the international board is accelerating.

It has been suggested that China will turn from "world factory" to "gold rush field in the world".

The growing Chinese textile and clothing brand is likely to face the international brand in a short period of time.

Judging from the recent international brands competing for Hong Kong listing, despite the uneven feedback in the capital market: Milan station has set many records, Prada's first day of reaction is dull, but the desire to enter China in foreign countries is very strong.

On the other side of the problem, China's A share market, the "international board" has already been equipped with the basic conditions. It depends on "enterprise wishes".

The meaning of "drunken man" listed in Hong Kong

Italy, headquartered in Milan

In addition, Samsonite, Samsonite, Coach and Baroque Japan Ltd. of Japan's young women's clothing retailer have heard the news of Hongkong's listing.

International luxury brands are the leading force of collective listing in Hong Kong.

Prior to May 23rd, Milan station, a second-hand brand name retailer listed on the Hong Kong stock exchange, formally set up a number of records in Hongkong's capital market: the frozen capital of HK $58 billion has become the "frozen capital king" of Hong Kong stock this year, and it has been nearly over 2200 times the oversubscription of the stock market. It has become the "super buying king" in the history of IPO in Hongkong. The first day of the listing, Hong Kong shares fell by nearly 500 points, and the Milan station rose 65% against the market.

Some commentators said: even this semi derivative industry is so "fire" enough to see.

Everything is just beginning to unfold. It is far more than just a few luxury brands to smell the business opportunities in the Chinese market.

The German MCM brand's flagship store opened in Hongkong, and the American brand Forever 21 also plans to enter Hongkong during the year. It is reported that it will open a 5100 square meter flagship store in Tongluowan, Hongkong, with a rent of 11 million yuan per month. According to a commercial consultant, the store will sell about 700 products per day to pay rent for each item of 500 yuan.

None of them is to guard Hongkong port in order to speed up the expansion of China's market.

Because judging the growth point of future market in Asia, especially in the mainland market, Hongkong's listing will become the first choice before the international board is open. The high-profile listing also makes consumers become shareholders and enhance their brand loyalty.

A partner of a domestic strategy company believes that after the international brands listed in Hong Kong have raised funds, they may still use their funds in the Chinese market. On the one hand, they will reclaim the mainland's proxy and establish their own brand sales network. On the one hand, they will build factories in the mainland and compete with domestic brands to grab market share.

Li Xin, an analyst with CITIC Securities, judged that luxury goods were swarmed in Hongkong because they were optimistic about the luxury market in mainland China. Once the "international board" was opened, there would be no need to catch Hongkong.

In the future, it will be possible for investors to popularize the concept of luxury goods.

The strong confidence of the big international brand also comes from the front-line data of consumers: in 2010, the sales of luxury goods in mainland China increased by 30%, which has surpassed Japan as the second largest consumer country. In the next ten years, the luxury market in mainland China is expected to increase to 74 billion euros, becoming the world's largest consumer goods market.

At the same time, Chinese consumers' brand awareness is also increasing year by year.

International Board: terrible?

China's local clothing brands are developing and developing. The real international brands are few and far reaching.

As soon as the Shanghai international board is launched, foreign enterprises can directly issue shares in China's A shares, while creating diversified investment channels, and they can take a deeper market share in China's consumer market.

For the arrival of the "international board", the domestic market has different voices. One side believes that the "international board" is not terrible. The influence of the market level is more psychological rather than substantive.

The companies that can be listed on the international board are all world famous brands. The introduction of the "international board" provides investors with more and better investment targets to share the profits brought by famous companies.

This point of view refers directly to some domestic listed companies, lack of technology, lack of brand, lack of management, lack of dividends and lack of integrity. What is lacking is sustained profitability.

Financial commentator Ye Tan said: to truly foster a strong national enterprise is not to protect the backwardness with an unfair system, but to force the growth of Chinese enterprises with catfish effect. The introduction of the international board is not a good thing.

The other side strongly opposed the "international board" too fast forward.

The high P / E ratio and the market capitals rate of China's capital market are likely to become the means of foreign companies to accumulate money.

The listing of famous foreign companies will directly affect the issuance and listing of a number of domestic and township enterprises and private enterprises, thus affecting the development of counties, townships and towns in which many star enterprises are located.

"Good things" are temporary and short-sighted, and the final result will be the Chinese companies that use Chinese money to beat China.

Then, return to foreign companies to monopolize prices, markets and services.

Cheng Yuan, an analyst with Dongxing's textile and garment industry, told reporters that as long as the introduction of the international board will definitely attract the big international brands of textile and clothing, then the market valuation of the A share listed companies will be shifted down, and the big international brands will withdraw funds from the domestic enterprises.

After the valuation of the two tier market has come down, the primary market will definitely be affected, but the issue price of the primary market is a bit high.

In the short term, the growth rate of international brands is generally not too fast, and the valuation is relatively low.

Overall, the impact will not be great.