140 Odd Numbers Of The Micro-Blog Effect

Although there has not been a successful case of hiring professionals with micro-blog, SOHO China's HR has begun a new try. Lu Wei believes that the advantage of micro-blog's rapid dissemination is very obvious, so long as it is not so utilitarian, the effect will be long-term.

"New things to accept, will be pleasantly surprised."

This is the 12 day of October 2009. Lu Wei is in.

"Pan (Pan Shiyi) has always been an active customer of sina micro-blog. Many people at that time felt very fresh. I applied for an account, but I just made a few remarks, no intention to maintain, not to mention fans and influence."

Lu Wei said.

In the following year, in the "children's virtues project" and "sunshine student project" invested by the SOHO foundation, the responsible persons of sina micro-blog participated in the two activities together. On the big screen of the activity site, there were live online live broadcast of micro-blog online, and Pan Shiyi and the netizens were interacting with each other. The hot atmosphere infected Lu Wei, and she suddenly realized that micro-blog with 140 words could be put into use.

At that time, the company added a number of projects in Shanghai, requiring a large number of specialized talents in a short time.

SOHO China's recruitment requirement is that the recruitment of employees is not more than a month, the manager level does not exceed two months to the post, but for real estate enterprises, recruitment has certain particularity.

"There is a shortage of professionals in the industry. For many of our listed companies, many projects require secrecy during the early stage of the acquisition. There are also many risks during the acquisition period, which makes it very difficult for us to make accurate personnel reserves. Once the project is confirmed, it is imperative for the staff to start immediately and leave us a very short time, which poses a great challenge to HR."

Lu Wei said.

How to spread a lot of recruitment information in a short time, SOHO's HR colleagues began to consider using micro-blog to release talent demand information.

At the same time, Lu Wei realized that his fans could not make better influence. He asked Pan Shiyi to help himself forward to Shanghai and invite professionals to join micro-blog.

Since then, the number of fans of Lu Wei micro-blog has jumped from one digit to 1000, and micro-blog has become the largest number of messages and forwarders that Lu Wei micro-blog has ever received so far.

But the effect of the first test was not satisfactory to Lu Wei.

Company hopes

As a result, the HR department decided to "make the best of it". Since young people on the Internet are more active, it is better to use some activities to attract the best among them.

Therefore, SOHO specially designed "graduation want to go to SOHO" activities, please ask students to design the theme of activity, and make it clear in the range of 140 words.

After that, Lu Wei received more than 80 design applications, and HR selected more than 20 of them. He talked about the topic through telephone conference, for example, how to better design the community interaction that the company has already launched.

"The planning of some students is very interesting, so I find that the Internet is really hidden. They will put forward many constructive suggestions.

But our goal is not to give them the right answers to the questions, but rather to understand them and examine their comprehensive abilities.

After many screening, finally, "graduation want to go to SOHO" activities to elect a graduate, she will formally join SOHO China after graduation, which has become Lu Wei's first successful since micro-blog recruitment.

In fact, "graduation want to go to SOHO" activities to a large extent involved the work of HR. After the activities were completed, Lu Wei still wanted to focus micro-blog on the talent pool of enterprises, attracting more users with interesting activities.

For example, they designed "I love SOHO HVAC" activities, and on the basis of which they offered awards and other activities to attract professionals or create influence in certain areas.

From micro-blog's trial users to users, Lu Wei opened up new ideas for communication channels with the outside world. In the human resources industry, micro-blog's recruitment function also earned her the title of "micro-blog recruitment first person".

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Lu Wei said, "I don't care about the title. I'm not a cyber maniac. Micro-blog can't replace the traditional form of recruitment at the moment. But after trial, we are starting to treat the emerging network tools with a more open mind. It's not utilitarian as a special purpose.

From a broad perspective, the spread of micro-blog's channel is particularly fast, where we can promote corporate brand and let people know about SOHO's corporate culture. This effect will be long-term.