Brand Discount Women'S Clothing Store Name Should Pay Attention To What?

An unusual and original shop name often brings a very prominent effect, and a shop name with a harsh character and a false name will often cause consumers' antipathy and bring bad influence to the clothing store management. When the operator names a clothing store, he should also pay attention to the taboo of naming. Today, Xiaobian Xiaobian is going to share the eight taboos that should be noted in the brand discount women's clothing store. You must pay attention to it.

1, avoid arbitrary

Any shop name can not be changed arbitrarily, naming must be stable, so is clothing store. Once registered, it can not be changed at will. This is because the name of the shop is registered by the public and is familiar to the public. As time passes, it will create a credit and quality value token, which will have an impact on the society and then enhance the publicity effect.

2, avoid illegal

The clothing store is named to avoid breaking the law. Avoid suspected infringement. The name of a brand is the basis of the trademark of a commodity. It is an important part of the trademark combination of the picture and picture. It is closely related to the name of the shop, so the name of the shop must be serious. Specifically, we must comply with the requirements and meet the requirements.

First of all, we must comply with the relevant provisions of national laws. If we prohibit the use of words that are identical or similar to the names of countries or international organizations, we should prohibit the use of phrases that are discriminatory, exaggerated and fraudulent.

Secondly, in order to meet the taboo requirements of civilization, we should not use vulgar, obscene and social words contrary to social morality as the brand of commodities.

3, avoid using polyphonic characters, resulting in ambiguity.

The use of polyphonic characters, like the use of unfamiliar characters, will bring great inconvenience to people's calls, and the meaning itself is not clear enough. It is easier to feel confused when you call a polyphonic word and have two or more pronunciations.

4, avoid bad intentions, violate ethics, public order and good customs.

For example, you are just engaged in the manufacture and sale of cosmetics, so you want to use "heroin" as a trademark to let consumers name it. Then you may enter the Trademark Office by taking advantage of it, but you will be disappointed. Because the word "heroin" is not only homonymous with drugs, but also clearly violates the principles of good customs and habits.

　 5, avoid using partial words.

Trademark names are for consumers to call, should take into account the popularity of the word, but unfortunately, there are some serious problems in the naming of some trademarks. Special words and obscure characters are used to show their differences, and the results are often counterproductive.

6, avoid obscurity and nonsense.

The implied meaning is too profound to be understood by others. Just like using strange words, meaning is good, no one knows, meaning is no better. No more meaningless names.

7, taboo gas, not good word

The unlucky meaning is the great taboo of commercial naming. Because it not only brings bad associations to the owners of the names, but also affects others' acceptance of the subject, whether it is a person, an enterprise or a commodity.

　 8, Ji Leitong

Shops also do not have the same name, for example, you take three words brand, I also take the name of three words and try to two words like you, so as to confuse the eyesight of consumers. You call "Po Mi", I call "x honey"; you are "qikang", I call it "x Kang", you are "seven stars", then I become "x star". Such a name can only make people feel that you and your shop are as plain as water.

Brand discount women's clothing store name should pay attention to what? The above is the eight taboos tabled by the Xiaobian Xiaobian shop. I hope you can attract attention.