Chinese Goods Cover The Foreign Hat &Nbsp; LVMH Want To Be Married To Shanghai Jahwa.

Shanghai, Jahwa and LVMH are expected to be married.

LVMH group is from

"After the financial crisis, Asia became the main battleground for the recovery of the luxury goods market, which attracted LVMH's attention to China.

As for Shanghai Jahwa, which is trying to build the first fashion industry group in China, if it can be attached to the LVMH tree, it will undoubtedly upgrade its brand grades to several levels.

Zhu Zhenkai, a management consulting partner and a luxury goods analyst, analyzed this reporter.

However, it is a headache for Shanghai Jahwa who is in the period of group reorganization and restructuring. How to climb this family is a headache because Ge Wenyao once told the outside world that Shanghai Jahwa group would never sell it to foreign investors.

The mystery of cooperation: twin sisters seize the Chinese market.

In June 8th, an insider from Shanghai Jiahua confirmed to our reporter that the LVMH group had visited its headquarters, but the person did not disclose further about the content and intention of the cooperation.

This reporter contacted Ge Wenyao on this, but Ge did not make any comments on it.

The Shanghai home is a private equity fund, called L Capital Asia, under the LVMH group, with a fund of about $640 million.

The fund's investment manager said that in the next two months, one brand will be selected in China and India.

LVMH looks at Shanghai Jahwa, but there are variables in Shanghai's Jahwa.

Since last December 6th, Shanghai Jahwa announced the suspension of the A shares to plan for the reform of state-owned assets.

Ge Wenyao had set several principles in the early years of restructuring and restructuring, including: national brands must be sold and foreign companies should not be sold; enterprises must stay in Shanghai and develop well.

However, LVMH can help the future of Shanghai Jahwa.

Before that, Shanghai Jahwa submitted a proposal for the construction of fashion industry to government departments, which clearly defined the goal of entering the fashion industry in the future.

Ge Wenyao said that Shanghai Jahwa will follow the development route of international fashion giants such as LVMH and Armani.

Ge Wenyao plans to extend the fashion strategy of Shanghai Jahwa from the field of skin care products to clocks, costumes and The Inn Boutique.

At present, Shanghai Jahwa will "double sister" as its enter the fashion industry.

"Double sisters are both mediocre in terms of product positioning or brand operation."

Zhu Zhenkai told our reporter.

The presence of LVMH means that these short boards will probably be remedied.

L Capital Asia fund official said: "we will tell partners how to design stores and how to do better visual merchandising.

No PE company in the market can bring these factors that we contribute.

In addition, we will teach you how to choose locations, how to buy media and build supply chains.

According to the person in charge, the investment team will personally participate in the promotion of brand promotion, packaging, advertising fees, and the establishment of franchise relationship. This is the consistent strategy of L Capital Asia fund.

In the face of the principle of property pfer in Shanghai Jahwa, a domestic venture capitalist believes that Lu is not completely "sealed up".

"LVMH can adopt a small shareholding rather than a holding way, so long as the large shareholders are domestic institutions, they are still consistent with the original principles.

Or after the overall pfer of Jahwa in Shanghai, the two will jointly invest in the establishment of a two level joint venture company and jointly run some brand projects.

As a matter of fact, the two parties had already had the experience of joint venture.

As early as 2004, when LVMH introduced its cosmetics boutique retailer to China, it used the form of joint venture with Shanghai Jahwa.

At present, its performance in Shanghai is good, and the Jahwa in Shanghai has also successfully sold its Herborist brand through the overseas channels of France to Holland, Spain and Spain through the "marriage" with LVMH.

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