How To Make The Trade Fair An Effective Investment Exhibition

Enterprises participating in trade exhibitions may encounter the following situations.

First, the scale of the exhibition is not the largest in the country, and its influence is not large.

Two, although the products are in a great variety, there are not many people in the exhibition hall. There are few people who can stay in the exhibition hall for more than two minutes.

Three, a few days after the exhibition, a customer did not talk about it.

Automotis often encounter such embarrassment in participating in industry exhibitions.

Although many enterprises ended in failure in the process of exhibiting, there were still many enterprises participating in the exhibition to make the products quickly laid and sold to all parts of the country, and even smoothly sold abroad.

At the same time, many companies have attracted and found OEM partners at home and abroad by participating in the exhibition, which has established a good bridge for the company to make more profits.

Most industry exhibitions are beneficial to exhibitors.

Quickly enter the industry market in the area, or leave a deep impression on the customers in the industry.

In addition to the factors such as exhibitors' product quality, brand awareness and reputation, and so on, whether the exhibition is successful or not depends on the following seven aspects.

First, reasonable choice.

Fair, scientific and effective selection of exhibitions is a very important test for exhibitors.

At present, there are more and more exhibitions of various types, sizes and influences at home and abroad.

All participation is unrealistic.

So, how to choose?

For domestic exhibitions, there are usually historic and influential exhibitions, especially those in the industry, so that many of the observers in the exhibition may be engaged in the agency and distribution of their products, which will be very helpful for their negotiation.

Of course, if you want to strengthen foreign trade and foreign agents, you can participate in the influential spring and autumn rendezvous, the autumn trade fair or the corresponding exhibition of foreign trade exhibitions in the relevant provinces and cities.

Besides, there are also regional exhibitions which are relatively strong and well run. If the company has plans for expansion of its regional market, it can also participate.

It also depends on the actual needs and strength of the company.

To sum up, for automated enterprises, exhibitors generally choose influential exhibitions in the industry, and agents, distributors, franchisees, etc. are all likely to attend exhibitions. They can take part in one to two times a year.

In addition, the exhibition except the industry can be determined according to the needs of the enterprise. The number of participants in the same year is one to two times.

Two, create a brand image as a whole.

Exhibition, exhibition, and so on. First of all, they are the corporate image, brand image and product image. Therefore, if you want to have good exhibitors' effect, the first task is to create the overall brand image with the greatest effort and possibility, and let the exhibitors take a fancy to the image of our company and brand so as to attract them to know the brand, product, investment policy and future development of the company with great interest.

What is the standard of creating the overall brand image?

The general thing to do is to make the atmosphere look broad and comfortable, so that the recognition and feeling of the brand are totally two kinds. In the mind of the exhibition participants, the brand will have the strength and development potential to better recognize the brand. It has a unique personality and unique sense of identity. This is a strong expression in the decoration design, which is easy to give a deep impression to the observers. At the same time, the unique design will give the observers the recognition and high evaluation of the company's product design ability and innovation ability, and further believe that the company can make high-quality and super products.

In connection with the brand core value, in the process of building the brand image, for its unique design, decorative materials, and overall color, when the key points are the most unique design, the best feature can be associated with the brand core value of the company, not just a creative idea that is not related to the enterprise, brand, product, service, etc. it is just good-looking, unique and attractive, but it does not mean anything. It is not the best choice. The best choice is to link the brand core value on the basis of the unique attraction, and let the participants know and understand the brand, so that the brand communication effect will be more intense.

Of course, under the premise of striving to create the overall brand image and strive for perfection and effectiveness, the cost of decoration should also be strictly controlled, and good ideas can also attract the attention of spectators.

Because good ideas are not hard to achieve - do best with reasonable cost, which is something that designers, designers and decorators should bear in mind.

Extravagance and waste are not desirable.

Three. Assurance of product display design

In the exhibition, only the product is the protagonist.

How to make the audience appreciate the products best and enjoy the products? This is a question from the University.

Many enterprises in the exhibition process, the display of products are casual, ignoring the aesthetic feeling of art, remember that observers are to appreciate products, at the same time, find their favorite products and brands.

If products are stacked together, it is obvious that manufacturers do not pay much attention to their products, they are not confident.

In the end, the exhibitors themselves were hurt.

So, how can we make product display promote the success of exhibition inviting and joining? Generally speaking, it is simple, independent, and has a sense of focus. It is easy to be recognized by people who are watching.

The reason is very simple. The participants want to really see "a product", which is beautiful, beautiful, durable, advanced in technology, good or bad in texture, and so on.

At the same time, exhibitors should participate in the exhibition to display the fine products, so that they can impress the target distributors and consumers, rather than rely on quantity to impress the minds of the exhibitors.

Only fine products represent the potential for better development, which is what agents, distributors and franchisees want to see and ultimately choose.

Therefore, there should not be too many exhibitors, but every exhibiting product should be launched in a grand way. It can be a special display design and arrangement for each product, giving them a sense of "popular stars", and then a concise and characteristic introduction, so that the exhibitors can fully understand the external appearance, nature and characteristics of the product, so as to have a deep understanding and good recognition of it.

Let every exhibitor product be the star of the company's products, all the stars in the industry products. To achieve this, the possibility of successful investment has greatly increased.

For specific product display and design, it can be carried out according to different products, and can be reasonably designed and adjusted by using auxiliary content such as size, color, height and light, so as to make sure that the content is rich but not fancy. When the product is displayed and the core value of the brand is expressed, the visitors can enjoy the real enjoyment.

Of course, if the theme design is based on product characteristics or company characteristics or social events in product display design, this effect will be better. It is recommended that it be used more frequently, because the design of thematic design is not very difficult, but the effect is generally better, so long as it is handled properly, it will be OK.

Four. Creative design with characteristics.

The creative design described here refers to some auxiliary designs adopted in the exhibition.

For example, please model the uniform dress, distribute information at the main entrance and exit of the exhibition hall, or enter the exhibition hall by model guided observers at nearly two to three entrances, or queue up for billboard propaganda. If you ask artists to play the game, then ask the model to paint the body and so on.

Good characteristic creative design is helpful to the exhibition investment. However, at present, a lot of enterprises are losing this brand image to the category, resulting in poor results.

Therefore, we must follow the principle of uniqueness and effectiveness in creative design.

Unique, that is, there is a clear distinction between the "creative design" required by other exhibitors and the other exhibitors.

This kind of design is best connected with the company's brand image, personality, core value and so on, and it will be effective to find a good correlation element.

For example, at a show in Shanghai, a company invited a man, a woman and two models to wear the ancient Rome warrior clothes to walk around the main passageways in front of the exhibition hall. The effect was very good, because their dress was actually closely related to the company name. As a result, many dealers found their booths. During the four day exhibition time, more than 100 distributors were successfully joined.

Visible, unique, it should be unique personality, out of the unique effect.

Solar enterprises can carry out effective and unique creative design according to their own businesses, brands, products and other elements. They can visually attract observers and conquer the audience.

In fact, its meaning is no more than straightforward. That is to say, the creative design that needs to be adopted must make the audience like, approve and satisfy, and enable the target dealers and franchisees to join successfully.

This is not difficult at all. The consumer psychology of target distributors is almost half the success.

Then, in terms of specific creative design performance, as far as possible, "pleasing" the target dealers, to achieve resonance, basically become.

Of course, this work is a great challenge for the exhibition planner and designer.

Five, effective information pmission.

Effective information pmission is very important.

Because the target distributors should become the official distribution partners of the company, without effective information pmission, the target distributors will not be able to recognize the brand and products of the company, nor can they discuss the cooperation matters.

Obviously, effective information pmission is very important.

Generally speaking, effective information pmission is mainly manifested in the following aspects:

1, the effective pmission of booth brand vision, the atmosphere, personalized brand is naturally favored and favored by the participants. Among them, the agents, distributors, franchisees and other people who watch the exhibition are no exception.

Therefore, the overall brand image must be made to level and height, and do well in the first communication.

2, effective dissemination of product information, including effective display of products and text descriptions, elegant and not messy, neat and not rigid, let the exhibition participants like from the heart.

3, do a good job in the exhibition publicity materials, including brand manuals, product manuals, investment brochures, Yi Bao Bao, X exhibition rack, banners and so on. We must be concise, practical, introduce the key points, speak out the benefits, and look forward to a common future with distributors or franchisees.

In addition, the design must be exquisite, people like, and even feel that it can be treasured.

Of course, in design and printing, it is very necessary to consider the cost reasonably.

Excessive extravagance or savings are undesirable, and the effect will not be the best, because this is the crystallization of many practical operations and is worth following.

4, staff dress and language, so that observers, inquiries strongly feel the existence of the company, and has great strength and potential for development.

5, as far as investment policy is concerned, we should try our best to let the respondents feel the future of joining the alliance, including strategic partnership and joint development in the future, so that dealers and franchisees will really benefit from it.

This is also related to the company's cooperative development policy.

For example, the establishment of strategic partnership with agents, distributors, franchisees and so on, and the real development of cooperation has become an inevitable trend. The task of the company is to put this work into practice, execute in place, and see the effect.

This is conducive to attracting investment.

It is recommended that solar energy enterprises and other enterprises adopt.

Six, effective information communication.

If you want to successfully inviting business, you must have deep communication with the relevant negotiation staff and interested dealers, and get the agreement and ideal to succeed.

Therefore, effective information communication in the exhibition can be said to be "extraordinary position and great responsibility."

Because the efforts ahead are for this step: communication and negotiation, and successful cooperation.

However, there are still many large or small enterprises in this area.

Mainly in two aspects, one is personnel, what kind of personnel are most suitable for communicating with the consultative person?

Besides marketing director, sales director and sales manager, are regional managers, technical engineers, sales assistants, planners or designers responsible for exhibitions?

This needs to be determined according to the specific product.

In addition to one to two technical engineers who conduct in-depth technical interpretation of products, other personnel are almost competent after training. However, in order to achieve the best results, sales managers and regional managers form a negotiating group responsible for the overall investment negotiations, so as to ensure the ultimate communication effect, effectively convey relevant cooperation information, and let the other party be moved.

Two is to answer the caliber, the company should design the best investment policy and cooperation mechanism, under the premise of protecting the company's good interests, let all the policies can let the inquirers see the hope of development and money making hope after joining, so that the success rate of investment can rise effectively.

At the same time, it is necessary to carry out unified training for the negotiation staff and other staff members before participating in the exhibition so as to ensure that every member performs well in the work, so that exhibitors can effectively invest in the company.

Seven, a perfect exhibition organization.

Organization and management work has always been very important. Its main work is manifested in two aspects. First, the work of the exhibition can be carried out in an orderly way, such as the timely completion of the decoration design of the booth, the rational display of the products, the specific personnel participating in the exhibition, the arrangement of vehicles, the arrangement of liquor shops, the logistics work and so on, so as to enable everyone to work happily and achieve common purposes.

The two is the quality assurance of all kinds of work.

For example, the overall quality of booth decoration should ensure that the design objectives are achieved or even better.

As for communication and negotiation, every negotiation person can effectively persuade the client to make the interested client a true partner of the company.

This requires the high quality of organization work and the realization of every detail and predetermined standard. The effect of the whole exhibition will give people more hope and even create more miracles.

Conclusion: do every job well and achieve good results.

Participating in the exhibition is an integrated and systematic work, which requires teamwork and excellence.

I have participated in numerous exhibitions in many industries, and I have gained the due harvest after my efforts.

For enterprises participating in the exhibition, the above seven aspects should be done steadily and effectively, and the efficiency and level will come out. General investment work will make exhibitors happy and bright, and full of hope for the future development of the company.