China'S Shoe Industry Needs To Be Injected With "Innovative Marketing" Stabilizer.

June 17th news today, in the context of price inflation, shoes and clothing

As the name implies, marketing innovation refers to the "trick" directly with consumers, and it is also based on the fact that consumers establish a unique marketing mode and win market initiative.

Therefore, the innovative marketing mode has also become an important means for enterprises to remain invincible in the competitive market.

Marketing Innovation: upgrading of formats

The so-called format refers to a business mode, including department stores, supermarkets, large comprehensive supermarkets, convenience stores, warehouses, specialized markets, exclusive stores, shopping centers, etc.

The most direct shopping channel for consumers is this kind of business place. Therefore, only by changing the format of the shoe and clothing market can the appetite of consumers be mobilized, so the upgrading of formats has become the top priority of marketing innovation.

First, upgrade the format, let customers refreshing, using four sentences to explain, namely supermarket department store, department store hotel, shopping and leisure, service specialization.

Second, new formats make service more intimate.

Because upgrading is far from enough. New ways of life incubate new formats.

So our philosophy is to become a provider and solution to the consumer's high quality life plan.

Fast life appeals for convenient service. With the process of urbanization, the pace of life of consumers is getting faster and faster, and fast life is in urgent need of convenient Commodity services.

Convenience and quick reliance on traditional formats are hard to achieve, so the market calls for a more convenient business model of sparrows, though small and full of all organs.

Third, the combination of multiple formats is a life experience center for the whole family.

The process of urbanization has polarized the way of life. On the one hand, it has spawned fast life. On the other hand, it has nurtured the way of slow life.

Slow life needs plenty of space and time to hatch, that is to say, slow needs big, big and full combination.

Let shopping become the family's leisure experience center.

In the process of innovation, we have introduced an international team. The most important thing is to solve the most fundamental problems.

In the past, we did more extensive business in the retail industry, which made the business bigger, but how to make it stronger, how to be more refined and more standardized, this is a problem to consider.

Retail has always regarded it as a technology and needs to take the lead in this technology. Therefore, the introduction of an international team is a revolution for enterprises. This change force has laid a very good foundation for the long-term development and sustainability of enterprises.

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Marketing Innovation: Fashion Marketing

In recent years, consumer behavior tends to be rational, and conventional marketing methods have caused consumers' aesthetic fatigue.

How to display the personality of their products and brands to consumers? Just when some small and medium sized shoe enterprises end their own fate with the competition of homogenization and fierce competition, the dominant brand has begun a new round of marketing promotion. The cultural factor of this upgrading is: breaking through the same quality competition with fashion, improving the fashion of leather shoes from comfort and function to the sense of fashion, and adapting the new market changes with fashion elements, which has injected new vitality into the brand shoes and clothing.

With the popularity of the Internet, the Chinese people are entering the fashion trend at an alarming rate. Most of the shoe industry knows that BELLE shoes, which are already the leading leather shoes of China, are fashionable magazines, such as Ruili, or online media as the beachhead of fashion, and the advantage of brand driven by department stores. Although they have seldom done nationwide hard advertisements before, they continue to achieve good brand recognition and reputation in women consumers. Their consistent fashion selling points have made a shoe king's leading glory by leveraging the shopping mall channels.

Marketing Innovation: network marketing

With the development of the times, Internet marketing is no longer a new word, because it has become the first choice of shopping for young people nowadays.

In 2011, the ninety-ninth China footwear industry leather goods fair and the "famous brand shop" docking exhibition, as "China's authoritative professional shoes and leather products exhibition", opened in June 1st at Shanghai Everbright Convention and Exhibition Center.

What is worth pondering is that these "strength" shoes and leather traders from all over the world have shown great interest and concern for ShopEx, represented by representatives of e-commerce software and service providers.

It is not hard to predict that this year's boom in e-commerce will continue to warm up in the shoe and bag industry.