HUAWEI Ren Zhengfei'S "Objective Wisdom"

Self criticism is Ren Zhengfei's unique skill and his own "objective wisdom", which is objective even to himself.

If we can not be objective to ourselves, how can we guarantee objectivity to other things? This is a core fulcrum of objective wisdom.

Ren Zhengfei, every time, naturally and smoothly, gives people those stunning and striking words.

All the amazing achievements are not in his mind. He can still see the crisis of HUAWEI. He still calls on the whole company to continue to improve everywhere in order to survive.

It is very likely that he has long been in the mood for those words and deeds and the result of paying for them. A series of initiatives are merely a continuous process, and we are going one step, one step and one step, so every time we wait for new achievements and new initiatives to come out, we have to refresh our impression of him.

Why is Ren Zhengfei so?

It is very likely that Ren Zhengfei pioneered a new method of evaluating Chinese Entrepreneurs: the coordinate method, that is, entrepreneurs conduct and practice their own personnel based on their own benchmarks.

Individuals, even excellent ones.

No complaints, no moderation.

In many cases, people's behavior is unprincipled, even without coordinates. Even if they do, they will not practise it personally, or set an example by themselves.

Is it serious? It depends on what you think.

If you don't want to change anything, this is a common phenomenon.

If you really want to change something and do something really useful, then there is no principle, no coordinate is very serious.

From any point of view, Ren Zhengfei belongs to someone who really wants to change something.

He did the same.

It can be said that the enterprise organization of HUAWEI is developed by Ren Zhengfei as the yardstick of coordination.

I've heard Ren Zhengfei's speeches many times, not only do he seldom hear him complain, but we have already found that there is no moderation in Ren Zhengfei, only the logic and facts that are almost iron cold.

He advocated the so-called "gray" and "grayscale management", but never "muddle", and resolutely oppose subordinates' unprincipled "muddle up".

Therefore, there is an objectivity in the atmosphere of HUAWEI.

This is the first important thing in the organization of Chinese enterprises with emphasis on relationship and patriarchal system.

Without such objectivity, a person's ability and mind will be bigger. An organization's talent reserves and capital will become more and more atrophic, and it will not become a climate.

Complaint and moderation are the negative factors that are similar to genes in Chinese culture.

And the objective atmosphere of HUAWEI is not complaining or mediocre.

This atmosphere was spread by Ren Zhengfei and persisted.

He set up a coordinate system and a coordinate of all HUAWEI people, which is the cornerstone of his authority in HUAWEI.

Otherwise, when we talk about the collective resignation of HUAWEI's market department, the basic law of HUAWEI, the "customer centered" and "striving oriented", it will appear to be without any basis.

Advocating in Ren Zhengfei's bones

Objective intelligence

Man is subjective, but there is also objective wisdom.

Entrepreneurs become coordinates because they have objective wisdom and can be implemented and applied for a long time.

Not every entrepreneur or every boss can be a coordinate.

The reason is that entrepreneurs are mostly self centered and driven by interests.

In today's social environment, entrepreneurs can easily become an "unrestrained" and "exclusive tyrant" in an organization. It is easy for them to become "private Kingdoms" if they are "not objective" or "unwise".

It is impossible for a "private kingdom" to achieve such achievements as HUAWEI.

Objectivity refers to the objectivity of people, themselves and things.

In the absence of constraints, objective intelligence is particularly important.

Ren Zhengfei likes reading, and he likes to "find the same kind" in his reading. He also likes to recommend the articles he appreciates to the whole company.

This may be the common fault of Entrepreneurs: they do not want to directly inculcate, but they want employees to understand it.

If you want to read Ren Zhengfei's reading recommendation, you will find that most of the stories are related to aggressive, hard working and persevering in doing something very small.

For example, "Silicon Valley: the vitality of the cemetery" tells us that Silicon Valley's success is a struggle for the generation of generations of innovative people. "Terrible Zeng Guofan" is about how this achievement has been done with great care and prudence. "Why is China's diesel engine inferior to that of the United States" is that the US diesel engine works very well, the red carpet underneath it is clean, and our country's diesel engine leaks too much oil, so it will dirty the land, so the same horsepower machine, our selling price is less than the 1/10 of others.

These articles are all positive and traditional, with some flavor of life encouragement and sermon. Yes, this is the attribute of Ren Zhengfei's objective intelligence.

It is based on a universal wisdom of mankind, not a secret spell, magic tricks, secret recipe.

Objective wisdom has an attribute, that is, all cultures at all times and in all over the world agree with each other and accept it without prejudice or speculation.

It is on the basis of this objective wisdom that Ren Zhengfei can establish a coordinate system based on his own criteria to infiltrate the whole company.

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Of course, it is enough for entrepreneurs to persist in carrying out this objective.

People with objective wisdom tend to maintain this inertia, and Ren Zhengfei will also self criticism.

If anyone really wants to find the secret of HUAWEI's development, I will remind him that he will get nothing after looking for it, and HUAWEI does not have anything to call it a secret.

If so, it is self criticism, but it is difficult to learn.

Self criticism is a unique skill of Ren Zhengfei. It is an embodiment of his own objective intelligence, which is objective even to himself.

This is a core pivot of objective wisdom: if we can not be objective to ourselves, how can we ensure that it is objective for others and other things?

Challenge the "normal" with the system

Ren Zhengfei is not a one-time or symbolic solution to the problem, but a systematic solution.

As a coordinate, we must have the ability to regulate everyone's behavior, which is the mission of coordinates.

We must take corresponding measures to promote what we advocate, and the well-known HUAWEI employee stock ownership system can illustrate this point in a classic way.

In China, it is difficult to solve any institutional problems involving organizations. One of the key reasons is that individuals, especially leaders, can not be the coordinates of conscious compliance with rules.

Ren Zhengfei is an unyielding man. He has to rely on his personal strength to change the problems that have become "normal" in almost all business operations, and to plug the loopholes created by them.

Moreover, for the "normal" problem in the organization, he tends to solve it from a systematic perspective.

In the initial stage of establishing HUAWEI, Ren Zhengfei had a favorable condition: at the earliest there were only a few dozen people, and the change was easier to achieve.

Subsequently, the number of HUAWEI increased sharply, but in terms of institutional construction, relying on system and process to prevent possible loopholes, it has been doing better and more consciously.

For example, I didn't understand why the director of HUAWEI office often rotated, and often rotated at a critical moment, such as before and after signing a contract.

Later, listen to market personnel said, the early office director or salesperson often to his home to buy color TV refrigerator, and so on, in order to maintain customer relationship on the grounds to the company reimbursement.

In order to prevent such loopholes, HUAWEI stipulates that salesmen can not work in the original domicile.

In the normal thinking of "doing the market is to make a relationship", this practice can not be said that it is a very bold change. This way not only loses the convenience of making the market by "acquaintance", but also increases the difficulty and instability of customer relationship, and reduces or even loses the market opportunity.

But Ren Zhengfei went forward in a difficult way, not only strictly carrying out the regulations that market personnel could not work in the original domicile, but also stressed that we should rely on strengthening the company's brand rather than relying on personal relations to maintain and expand customer relationship, and vigorously promote decent management.

The result of this regulation is that the trust and brand influence of the company in the eyes of customers have been enhanced, so that HUAWEI has embarked on the road of brand building which has not been known as "brand strategy".

There is also a systematic solution, developed from the solution to a specific drawback, which was also developed in the early stage of technological development.

HUAWEI is a technology company. In the early days, many technicians with strong abilities were threatened by technology.

For example, some technicians only deliver the results to the company in the process of product development, and the technical know-how, process documents and interface software documents involved are deliberately vague and hidden, making it difficult for other technicians to take over the modification and optimization.

Some technicians simply said to the company, "if you give me much money, I will be able to do it in a month.

Ren Zhengfei firmly opposes and repels such things. He prefers to slow down the pace of development and do not rely on such talents.

Later, the establishment of HUAWEI Central Research Department was carried out along the train of thought of cooperation and sharing, opening platform and module interoperability, and systematically solved the dependence on technical personnel unwilling to cooperate and selfish and greedy.

Create and stick to the territory

The importance of entrepreneurs' coordinates will become more and more important in today's China.

In fact, many large enterprises have not fundamentally solved or even touched the problem. What is even more frightening is that they have not even tried, touched ideas, consciousness or courage.

Therefore, we can easily see some of the most famous enterprises and entrepreneurs in China in the news.

The development of HUAWEI is based on Ren Zhengfei.

Perhaps it can be said that HUAWEI is a magnified Ren Zhengfei, a penetration field of Ren Zhengfei's personality and ability; HUAWEI can also be Ren Zhengfei's own territory.

With the development of HUAWEI, Ren Zhengfei expanded his "territory" connotation in practice. But in the early stage of entrepreneurship, we can say that HUAWEI is Ren Zhengfei's "territory".

In the territory of HUAWEI, Ren Zhengfei finally found the way to release his dreams and aspirations in his youth. All his abilities, insights, ambitions, and ideas that he had never said in his mind had been used.

He did not have any interest in pure speculation and earnest money, at least not the dominant idea after he founded the HUAWEI. In his mind, it was the theme of the industry to save the country and save the country.

In his bones, he still likes productive and inventive things.

When we first entered HUAWEI, Ren Zhengfei had a few words - "first production, then life", "reducing people, increasing production and raising wages", which made people feel like the era of "learning agriculture and learning in Daqing". But speaking from his mouth, there was no "extreme left" flavor, but it showed a rustic and pragmatic spirit.

Especially in scientific research, he said, "when I was young, I admire Baer's laboratory more than love."

At the HUAWEI Bantian base, all roads are named after scientists: Baer Road, Zhang Henglu, Mrs. Curie Avenue, Chong Road, etc.

In his own territory of HUAWEI, Ren Zhengfei carried out his own ideas one after another, giving full play to his personality, without repression and obstruction.

"We are very low-key in foreign countries, but we have a very high profile inside". It should be said that it is not a high profile, but to be full of ourselves.

In this way, Ren Zhengfei has become the coordinates of the enterprise.

Coordinates both stipulate things that are based on it, and also stipulate them.

If coordinates are not Ren Zhengfei, HUAWEI will easily become a private kingdom.

If this coordinate is not extended and penetrated into the whole company and is accepted and recognized by the whole company, HUAWEI will probably do a bit of scientific research, engage in a little production, engage in a little trade, engage in a little real estate, like most of the so-called technology enterprises, and gradually get what money is going to do, and at the end, it may succeed and earn a lot of money, but it can not reach the present height.

HUAWEI has not embarked on the road of "Wan Jin oil company". It has nothing to do with Ren Zhengfei's advocation of scientific and technological inventions, heavy production and heavy industry.