Bottleneck And Outlet For Revival Of Cloth Shoes Market

The handicraft cloth shoes manufacturing industry has a glorious history in our country for more than three thousand years.

Once upon a time, people wore the hat of a horse with a head and a horse, wearing eight Daxiang clothes, and a pair of shoes in the same way. They were regarded as the most glorious outfit and the most honorable status symbol.

Over the past two hundred years, the invasion of Western civilization has gradually replaced shoes in the dominant position in our country.

However, after many years of silence, the brand shoes such as the left Fu and the right have come out again, making consumers start to return to their original simplicity, and again tend to wear traditional cloth shoes.

The revival of the cloth shoe market fully demonstrates the strong vitality of soft, comfortable, breathable and manual absorbent cloth shoes.

Nowadays, returning to nature is a pure feeling of coexistence of modern people. The classic nostalgia has also become the trend of modern people to catch up.

However, although Dongfeng and other cloth shoes are popular in the footwear market, there is still a big bottleneck to break through.

The old fashioned style is a major drawback of the shoe industry today.

Although the reputation of cloth shoes is excellent, its style is still moving in the traditional direction.

The design of cloth shoes has not been valued. For a long time, there has been no innovation and lack of clear market development goals.

A lot of backward cloth shoes enterprises think that cloth shoes are of low grade, dress casually, and have specific consumer groups, such as the elderly, children, pregnant women and so on.

Therefore, we often pay attention to cost and price, lack of technological development, do not want to invest, dare not invest, technology, materials and equipment are very old, and we can not talk about brand and popularity.

In addition, cloth shoe enterprises are indifferent to information and fashionable colors, ignoring the collocation between them and fashion.

In addition, there are too many OEM production in the shoe market today.

Cloth shoes under the banner of "Beijing cloth shoes" are almost produced in Hebei.

Many shoe factories do not have their own design capability. They rely on processing other people's lives, and blindly pursue "running volume", and the quality of products is naturally difficult to guarantee.

Many low priced cloth shoes are made of non-woven fabrics, black cotton and even paper.

Although the real handmade cloth shoes are still available, they are all done by individuals or small family workshops. Because of the complexity of the process and the low output, it is difficult to form a brand effect in the market due to the restriction of funds and various conditions.

So how should cloth shoe industry find its way out?

First of all, no professional designer can't do that.

Only by strengthening the renewal design of style, color, fabric and function can we hope to change people's traditional impression of cloth shoes, and develop the trend of fashion and popularity of cloth shoes.

Health care, health care and longevity are the most important concerns of mankind today. Foot care can play a role in eliminating diseases and longevity, while the use of pure cotton or silk fabric shoes can keep dry, prevent bacteria from surviving, reduce foot diseases, and achieve the goal of eliminating diseases and longevity.

Therefore, cloth shoes production enterprises in function, can also let cloth shoes to the direction of gift development, emphasize its health care function.

In recent years, the design and development of Chinese clothing has come to a new stage of refreshing.

Cloth shoes can learn from the excellent design concept and elements of Tang costume, so that the fashionable design of cloth shoes can be perfectly matched with clothing.

In addition, when shoe makers are more innovative in marketing mode, they should constantly expand their marketing channels, such as jointly opening special counters with Chinese clothing stores and tourist attractions, and jointly developing infant handmade shoes and toddlers with children's products and shopping malls.