Marsha General Store: Another 5 Stores In Shanghai In The Coming Year

According to the Oriental Morning Post, "in the coming year,

There will be another 5 stores in Shanghai, and the total number of stores in Shanghai will reach 9 by next July. "

Asia's managing director Simon (Simeon Piasecki) announced on 18 th.

Same day,

Fourth stores opened in Wanda Plaza, Jiangqiao, Jiading.

However, Marsha has not stopped. In March this year, Marsha has signed a letter of intent to rent a store of 3700 square meters in Shanghai, Hongqiao. The new store will open in 2013.

According to reports, the new store opened in Jiangqiao is 1700 square meters, which is only half the size of the Nanjing West Road flagship store of 3900 square meters, but it has the same area as the rest 3 shops in Shanghai Yu Garden, Zhongsheng world mall and Ningbo Century Oriental Plaza.

In November 2010, Martha announced a new international strategic plan, and Shanghai became one of its key international markets.

It is understood that Marsha currently has 705 stores in the UK and 361 stores in 42 regions of the world.

According to the international market development plan formulated by Mike, chief executive of Martha's Department, the company aims to maintain the international market (excluding Republic of Ireland) in the financial year of Marc in the range of 800 million to 1 billion pounds in.

The 127 year old Marsha general store opened its first branch store in Shanghai in October 2008.

。

And the mainstream mode of operation of domestic department stores, which is to rent counters to all brands, different from Martha, which runs its own brand, but this store opened up before it was challenged. It was criticized that Marsha's clothing, especially women's clothing, was not fashionable enough, and its pricing was rather high.

In addition, the other fist product of Marsha's department -- imported food is often broken, affecting the sales performance of stores.

Professor Qi Xiaozhai of Shanghai Business Information Center believes that Martha is strong in itself. However, due to the late entry into Shanghai market and fierce competition, the market incubation period may be longer.