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Father'S Day, Mall Activity Conversion "Man Mode"

2011/6/20 13:37:00 72

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The coming Father's Day is a good opportunity for everyone to express his thanks to his father.

Department Store

Supermarkets will certainly take the opportunity to launch promotional activities for the festival.

What surprises will we have this weekend?

Since the summer holidays, festivals have been going on. Every weekend, the major department stores have already held many concessions in the name of festivals.

Promotion

Activities, in order to increase customer attention, and even the promotion period from the previous Saturday, advance to Thursday, Friday began.

This time, the general reflection from the Department of shopping malls in the market is that the "father's Day" is only a small holiday in the discount activities planned for the whole year. Most of the discounts are concentrated on the 19 day, and the promotion efforts and scope are far less than the previous women's Day and mother's day.

However, unlike previous women oriented activities, some activities may not be the banner of father's day, but they will be combined with the categories and forms of consumption that men like to consume.

Traditional mode discount for men! Discount!

The most obvious thing in the department stores is the preferential treatment for the festival. There is a lot of preferential treatment for all men's products.

On father's Day activities, shopping malls are classified as men's wear, men's shoes, men's skin care products, leather goods and bags.

There are mainly two forms of Discount: a certain amount of consumption, a discount or a discount on the original price, or a discount of 5~8.

On father's day this weekend, for men's daily necessities and clothing products,

Guang Bai Department Store

In the 12 shops of Beijing Road store, Tianhe Zhongyi store and new one store, the discount rate of a single cabinet full of 300 yuan is reduced by 100 yuan, which is equivalent to 34% off. Wangfujing department store sells a single cabinet full of 300 yuan to reduce 150 yuan, the Chinese department store's Cross cabinet consumption is reduced by 300 yuan to 150 yuan, equivalent to 40 percent off; Tianhe City's Beijing Road store has 30 percent off; discount stores can also be folded up 30 percent off.

From the beginning of June 11th, the department store of men's products and sports leisure 52% off has been offered for a week.

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Electronic mode online mall gives more power

Fathers may not like shopping, but many like consuming electronic products or using Internet shopping.

The online shopping platform built by department stores from last year has played a greater role in this festival.

If you feel that the discount in the department store is not enough, you might as well go to the online shopping mall.

In June, from 13 to 19 days, in the week of the online shopping center, the online shopping mall of Wangfujing department stores launched some of the products on sale from 14 to 18.

In addition, Taobao, Jingdong and other online shopping centers are promoting sales of all kinds of products in the name of father's day.

Dad's enthusiasm for all kinds of electronic products is far higher than that of underwear and footwear. Many mall companies take the opportunity to "electric appliances Festival" to attract men to spend.

In the ring shop of the friendship store, an electric appliance activity called "enjoy the summer" was held. The 15 floor of Friendships Building, East shop, also set up a Samsung TV tasting workshop.

There is no shortage of fun.

In addition to all kinds of "discount", the festival activities in the mall are becoming more and more vivid. The shopping malls before and after father's day can be said that the beauty of the wine is not lacking, so that the father can feast their eyes and enjoy their happiness.

On the day of father's day, the Oriental Baotai shopping plaza is rich in three floors, holding the sixty-first World Miss China competition in the Guangdong competition.

Prior to the promotion of father's day, TASTE, the paramount high end supermarket, held the first "Red Wine Festival" in the shopping mall. Over 400 wines from more than 10 countries and regions, including Argentina, Australia, France, Spain and South Africa, and a large number of on-site drinking trials were provided.

Most of them are red wine from France and its famous Bordeaux chateau, accounting for 47.5% of the total number of goods, ranging from 28 yuan to 1800 yuan.

The most appealing part of this red wine festival is the natural champagne NV, which is the wedding of Prince William, a newly married British wine. It has the flavor of a stone fruit, and the freshness of nuts, honey and other acidity. It is also named "one of the best champagne in the world" by Mr. Winston Churchill.

The same scene shows

Eye-catching {page_break} for father's Day activities

Oriental treasure

Theme Carnival activities

An animal model exhibition is being held in the shopping mall.

Lazy giant pandas, bulky elephants, gentle giraffe, and strong weird rhinoceros, such as the camel named "the desert boat", are more than 30 models of animal one to one. They are lifelike and vivid. Customers can take photos with them after shopping.

Friendship country, golden shop, new Zhang Youhui

The Hongkong Taoyuan restaurant in the golden shop welcomed the guests just now. During the father's day, consumers could enjoy special privileges through the friendship VIP card consumption.

Tianhe City Department Store Shopping lottery

During the event, members purchased 1000 yuan or more of the day's raffle tickets.

The first prize is the 2 tickets of the 2011 Raymond Lam Hongkong concert sponsored by Eve road.

Xinguang membership day

As a shopping mall for women's department stores, there are not many gifts on father's day, but it happens to be the spring and summer ex gratia thank you. It's said that this is the most powerful day for two years of discount in shopping malls, and three days for 17~19 days.