Shi Yuzhu Talks About Entrepreneurship: Conscience And Wealth Must Be Proportional.

This is cumulative because there are other things, including computers, which have about 100 million.

The total liabilities are 250 million.

My assets are like this: the giant building, the audit result is 170 million, of course, everything is inside.

The money for the land is cleared; the design fee is about 10000000 Hong Kong dollars; the cost of the project.

There is also an asset, we have 10 thousand square (square) meters of office buildings, is their own property rights, this piece even buy belt decoration, spent about 50000000.

This is already 2 billion 200 million.

We still have more than 300 million receivables.

General operation, I and raw material supplier enter two knot one, I and agent also enter two knot one.

Under normal circumstances, this problem is not exposed.

300 million 1 hundred million of the receivables are entered into two knots, and the credit has always been good. There will not be any problems. The other two hundred million is related to management. It is difficult to get together, and can not be fully recovered. But with a little more effort, we can come back a little more if we fight a lawsuit.

In this case, my assets are not too bad on the books.

The media said that after the bankruptcy of the giant, the situation changed. You owe others no more. Everyone else is catching up. Others owe you, he thinks the giant is bankrupt, not for you, at least he dragged you, and this debt will only be delayed for two years.

So the accounts receivable fell off.

But at that time, Shi Yuzhu was already a fierce beast.

It was difficult at that time. We even had no money to pay for the lawsuit.

A lawsuit must be paid first.

When the crisis came, Shi Yuzhu had only two choices:

One is bankruptcy, but the bankrupt government will not agree, because the popularity of the giant was very large at that time, and now it may not be realized. At that time, the most famous enterprise in Zhuhai was the giant. If the giant went bankrupt, it would have a great impact on the investment environment of Zhuhai. So we talked with the government officials (bankrupt), the government did not agree, and said that bankruptcy can not be discussed.

So we didn't go bankrupt, but we couldn't save it. We dragged it. We only had this road. We dragged on and we had nothing to do.

Regarding the question of "bringing the giant into bankruptcy", Shi Yuzhu said:

As for bankruptcy, I would like to emphasize that even if the giant is bankrupt, I have to pay back the money of the common people.

Once creditors wanted to ask for bankruptcy, but later they did not mention it.

Because the giant left a giant building and entered the bankruptcy process building to be auctioned. Auction is not much money, because all cash is needed and the lawyer fee is deducted. He can not get much money.

Shi Yuzhu said with a vow: "even if the giant is bankrupt, I have to repay the money of the common people."

At that time, this expression had been drowned out by various voices outside, and no one believed that he could afford the money.

The second goal of my rush to start a business is to repay the money and pay off the old debt.

During the pioneering period, I told my men that our biggest goal is to repay money. I must repay the money of the common people. I am not too old now. I want to do something more, and I will not keep on this stain until I am willing to be a small boss myself.

For the media, "from a legal point of view, Shi Yuzhu should take all the debts".

In response to this statement, Shi Yuzhu clarified:

The giant was registered in 1992, and there was no company law at that time, so there was no word of limited liability.

At that time, I was not a shareholder of the company. The former enterprises were registered by collective ownership, and collective owned enterprises had nothing to do with me.

But in 1996, I bought the shares from the local government in my own name, which became a limited liability company.

Since it is a limited liability company, when entering bankruptcy proceedings, according to statutory procedures, after the company has gone bankrupt, I can not repay the company's debts.

At that time, the registered capital of the company was only 22 million 250 thousand (yuan).

There are two ways to go bankrupt, one is claim application, the other is shareholder application, which must be accepted according to the regulations, and we have not submitted any application.

There were 3 real shareholders at that time.

In August 26, 2000, Shi Yuzhu, who had been silent for many years, debuted for the first time in the dialogue column.

The first thing Shi Yuzhu came up with was to repay the hard-earned money of the ordinary people.

In February 2001, Shi Yuzhu began paying his debts.

I had a 10 year plan at that time.

In 10 years, the money of the people will be repaid, and 10 million yuan will be saved in a year. As for whether I can have an early idea, I don't know how long it takes.

Hongjin Fang, the famous CCTV host, once asked Shi Yuzhu such a question: "many people are guessing that when you fell to the bottom of the valley, you made up your mind to repay the money, or did you wait until the brain sold to a certain level and felt that you had the ability to repay?"

Tell the truth.

After reflecting for a while, Shi Yuzhu replied,

I was the fattest in the summer of 1997, when the giant could not survive. The people were very relaxed, the spirit was the best, and the money was publicly promised, but there was no schedule at that time.

Later, when melatonin was done, I began to consider the question of when money would be returned.

At the same time, Shi Yuzhu said that he didn't worry about earning enough money when he paid the money, he said.

Melatonin has been quite large in 1999, but at that time we were quite low-key. In fact, when we started to repay the money, we already had so much money at hand, when the money was taken away from the company and the company could still operate as usual.

In the "dialogue" column, Zhang Shuxin, the strong woman in the business circles, gave a great affirmation to Shi Yuzhu's repayment of debts. She said: "wealth has no conscience, and people have conscience. If people earn money today, they must sacrifice their conscience to get wealth. Then wealth will have original sin.

If we go to make money again, it must be a balance between conscience and wealth.

The nourishment of melatonin

In 2001, after paying back the money, some media asked Shi Yuzhu, where did the 1 billion 500 million of the money come from, and Shi Yuzhu did not have any reservations.

40 million yuan is borrowed from Lv Taitao, a Shanghai Valley Group, and 1 billion 100 million is the profit made by Shanghai Jian company.

Shanghai's JIT company should spend money at a time. It should admit that the funds are very tight at present.

At that time, it was only two or three years since the advent of brain platinum. Can there be so much accumulation?

Shi Yuzhu's answer is:

This year (2001), in January, sales of brain platinum exceeded 200 million yuan, perhaps creating a monthly sales record of a single variety of health care products market in China.

Last year (2000), melatonin sold 1 billion 300 million yuan and paid more than 1 billion 200 million of the tax.

Not long ago, Xuhui District commended the "big taxpayer" enterprise, made a batch of crystal glass "million dollar tax payment enterprise", "tens of millions of tax paying enterprises" medal, did not do "billion tax enterprise", when the award, someone joked that Shanghai jent company should be worth 12 water crystal glass medal.

After the collapse of the giant building, Shi Yuzhu was miserable but not lost. He kept himself in his office and kept thinking.

I am familiar with two fields, one is computer and two is bioengineering.

At that time, the computer industry had to start from scratch. It was very difficult and invested heavily, and sales might be easy to make, but profits were hard to do.

I want to locate in the field of biopharmaceutical, OTC.

We are now in the field of research and development, including some cutting-edge fields, such as genes.

We have two specialties, one is the marketing plan, and the other is to be further developed, that is, R & D.

At that time, an old leader of Shi Yuzhu came to see him and asked him what he wanted to do. He told the other person clearly that he wanted to continue to work in the health care industry.

The leader did not agree. He thought Shi Yuzhu might be too eager to pay his debts, so that he was stunned.

Because at that time, there were many famous brands in China's health care products market, and people thought that the market was saturated.

But Shi Yuzhu insisted on his opinion.

On the basis of in-depth investigation, he concluded that China's health care products market is far from saturated.

When the giant failed, many people said that we should not give up IT to do biopharmaceuticals, but now I chat with IT entrepreneurs. None of them said I was going the wrong way.

For the value of biological science, Shi Yuzhu thought:

The development of biotechnology is very fast. There are many opportunities to see who can grasp it.

Now the gene is still mysterious. Maybe 3 years later, there will be products of genetic technology in life.

It is difficult for us to compete with foreign companies in an all-round way, but we can concentrate on firepower and seek local breakthroughs.

China is not short of talent and money, and genetic research does not need much expensive equipment.

Not long ago, the Chinese made genetic sequencing in Wuhan, which is no worse than abroad.

We do not exclude the way of cooperation and purchase, but you must intervene, we must understand, in order to discover and grasp its commercial value.

I am not involved in the specific links of R & D, but I need to grasp the commercial value of R & D results.

I didn't know genes in the past and could learn. We hired a gene doctor to learn from them.

Halfway through the house is not a problem. I am also a computer learner. I studied mathematics in my university. My graduate student studied soft science, and I didn't specialize in computers.

Actually, I've been working on genes for almost two years.

At that time, although Shi Yuzhu had been in debt for more than 200 million yuan, he still had a card in his pocket, that is, melatonin.

After the outbreak of the giant crisis, the giant group's branches and marketing networks in the whole country collapsed rapidly.

But the giant in the United States has not been affected by the company, and is responsible for the research and development of Shi Yuzhu's college classmate Yuan Bin, who originally developed brain gold for Shi Yuzhu.

From August 1997 to September, the new product developed in the United States came into a critical stage, and was successfully developed in the first half of 1998.

After direct production, it can be put on the market immediately.

Shi Yuzhu put the emphasis on the market in East China. He believed that the reputation of the giant group and his Shi Yuzhu in Zhuhai has been lost. It is impossible to establish a base in Zhuhai; the East China region itself is a large market and has a very wide radiation effect; besides, the living standard of the people in eastern China is relatively high, so people there are more likely to accept health care products; moreover, the sales of brain gold in East China are good.

In 1998, Shi Yuzhu registered in Shanghai and Zhuhai respectively.

"Because of the need to conduct research on the national market, there is no office in history, so he took a small box and took it as a mobile office."

Cheng Chen, vice-president of giant group, recalled.

The new company's ideas and product sources already exist, that is, lack of funds.

As for start-up capital, in 2001, Shi Yuzhu said in an interview with the media:

When I left Zhuhai, I was really poor.

Before that, mobile phones were no longer needed.

I didn't use my cell phone until last 2000.

Our people travel mainly by train and hard seat.

Wages are also very low, for a time, our deputy general manager, the monthly salary is hundreds of dollars.

In the past two years, if we want to review, it is mainly a word: bitterness, even more bitter than when it just came out in 1989, when it was bitter, it had no psychological burden.

When leaving Zhuhai, the new company's ideas include products already available, but there is no money.

Shi Yuzhu borrowed 500 thousand yuan from his friends as the starting capital, and allocated the borrowed money as follows: first, he took out 50 thousand yuan to give up dozens of wages that had been followed by his staff, stabilized the army's morale and encouraged morale; 150 thousand yuan gave a company in Wuxi to produce brain platinum; set aside 150 thousand yuan to make the reserve fund; the remaining 150 thousand yuan all fell to the Jiangsu County of Jiangyin province.

That's how the start-up fund came.

At the very beginning, we did a very small job and became a county in Jiangsu.

Two months later, the market was opened. With a little profit, the next place was rolled out.

Up to now, other provinces in the mainland have done it besides Guangdong and Beijing.

We have been co production, and later we bought a pharmaceutical factory with a high debt ratio in Jiangsu, and then we had our own production line.

Now the sales volume of the company is ten million yuan in the peak season.

Every time Shi Yuzhu talks about the giant's recovery, he will refer to the "Jiangyin investigation".

In his view, the "Jiangyin investigation" is a watershed after the giant crisis. From that time, he had confidence in the giant's comeback.

After the launch of "brain platinum", it quickly swept the country. By 2000, the monthly sales volume reached 100 million yuan, and the profit reached 45 million yuan.

Shi Yuzhu has built up a huge sales network with more than 200 sales outlets throughout the country, which is larger than the peak of Zhuhai giants group.

Under the nourishment of melatonin, the giant miraculously came alive.

However, the success of brain platinum in the market has been encircled by public opinion, and Shi Yuzhu has once again been criticized by the industry.

However, all this did not affect the continued popularity of the brain in the market.