Bosideng Set Up Its European Headquarters &Nbsp, And Intends To Open Its First Flagship Store.

Recently, from Bosideng website, following the opening of men's wear stores in the UK in 2008, Bosideng International Holdings Limited announced the purchase of 20 million 50 thousand pounds (equivalent to about HK $240 million) to purchase a property near Oxford street, West London shopping mall (SOUTHMOLTONSTREET 28), which opened four seasons flagship store, including men's wear and down garments, and set up the European headquarters of the company. This is an important move for Morton's brand internationalization strategy.

The 6 story property is located in the most bustling business district of London, which is also one of the largest commercial districts in Europe, the core area of WESTEND. Shopping street Oxford street, which attracts 30 million tourists from all over the world every year, is a shopping centre in the west end of London. It is only 20 meters away from the BONDSTREET subway exit with 24 million passenger trips per year, and is located across the street from the construction of the London Metro Line (CROSSRAIL) bond Street station.

According to Bosideng related project leader, Bosideng group will build the newly purchased building into a landmark building in West London, involving about five million to six million pounds of investment. After completion, the building will be used to open Bosideng down clothing and men's wear flagship store, which is the first flagship store in Europe. The remaining floors will be used for the establishment of the European headquarters. At the same time, the company will make good use of the advantages of its superior location and large number of people. brand image Promotion. The whole project is expected to be completed before the opening of the London Olympic Games in 2012.