Blowout Growth In China'S Children'S Wear Industry

2011/6/21 11:22:00 60

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Fashion Market For Children'S Wear

China now

Children's wear market

The main force of consumption has been gradually formed by the parents of the 80's generation. As the only child of the first generation, they experienced and accepted the baptism of the market economy, globalization and the Internet process.

The typical "6+1" family structure in China has made the Chinese children capture the unprecedented attention of the whole society and family in the twenty-first Century. Nowadays, the consumption demand of children's clothing market has already surpassed the practicality of the past to satisfy the basic life, and has begun to turn to the fashionable brand personality.

As the second largest country in the world, China has 300 million children, with an average annual growth rate of 16 million.

In 2008, the total consumption of children's clothing in China reached 50 billion yuan, with an annual growth rate of 13%. It is estimated that the consumption of children's clothing will exceed 70 billion yuan in 2011.

With the continuous growth of children's clothing consumption demand, the huge business opportunities in China's children's wear market have stimulated many domestic and foreign enterprises' investment enthusiasm, and more and more children's wear brands have sprung up, including some famous adult clothing.

brand

Expand children's wear projects, such as Burleson, Adidas, 361 degree, Semir (Barbara); cartoon brand develops children's wear children's shoes derivative products, such as lion king, tennis prince and Harry Porter; foreign trade enterprises pform domestic children's clothing brands, such as I-baby, Fran duo.

After ten years of steady development, Shanghai International Children's clothing and supplies fair witnessed the structural adjustment and blowout development of China's children's clothing industry since the new century. It has nurtured a global platform for children's clothing enterprises to expand the Chinese market.

2011 the Shanghai International Children's wear exhibition will be jointly held by the seventh Shanghai international eugenics and pregnancy baby products fair on November 11-13 in Shanghai Everbright Convention and Exhibition Center. It is expected that the exhibition will reach 20000 square meters. At that time, the famous fashion brands will be gathered at home and abroad.