There Are Hundreds Of Luxury Brands In The World And &Nbsp Has Great Potential In China.

The flourishing development of e-commerce is attracting all kinds of commodities to catch up with each other.

In 2011, it was honored as the first year of Chinese luxury e-business.

Statistics show that China's luxury goods sales account for 25% of the world's total, which has surpassed the United States as the second largest luxury consumer in the world, and six Chengdu is buying at home instead of overseas.

To this end, in June 16th, A shares "China Internet first share" and the old B2B listed company net Sheng business treasure (002095) said: the three party B2C online shopping navigation platform -- "Boogle.cn" today announced the launch of the "luxury online shopping guide" channel, aiming to provide the first shopping guide and shopping platform for nearly 500 million Internet users to purchase luxury goods online.

Business treasure said that it has integrated dozens of well-known luxury discount websites and hundreds of top luxury brands worldwide. The aim is to provide more convenient and high-level shopping experience for more than 1000 million high-end users and business people. It will provide "one-stop" services such as global online navigation, shopping guide and promotional activities for internationally renowned luxury brands.

After landing on the website, the reporter found that in addition to the existing online shopping mall, online group buying and online payment, luxury goods also rank among the websites.

On the detailed page of luxury shopping guide, there are famous B2C mall categories including Shangpin net, charming western fashion, global superior products, yousin, yacht, Fifth Avenue, luxury street, gathering fashion, Hongyun mall, e taste network, yapent duty-free shop, Yintai network, Xiu Xiu net, NetEase luxury goods and so on. There are also luxury goods including Armani, Chanel, Louis Weedon, Cartire, Ferrari, Lamborghini, Porsche and other clothing leather, jewelry watches, famous cars, private aircraft yachts, famous liquors and so on.

According to the global e-commerce research report compiled by the China Electronic Commerce Research Center, the global sales of luxury goods account for about 5% of the total volume of the industry. However, the report predicts that the annual growth rate of luxury online shopping pactions in the future is expected to be over 100%; in the Chinese market, the report predicts that in the next two years, the sales volume of China's luxury E-business will exceed 20 billion yuan; among the 100 major luxury brands in the world, the report finds that almost all of the luxury Brand Company now have enterprise websites, of which 77% of them are sold through the official website or through the third party B2C platform, and the report thinks: the luxury brand collective "TouchNet" has become the trend of globalization.

Mo Daiqing, an analyst with the China Electronic Commerce Research Center, thinks that with the increase of income, the consumption pursuit and level of the Internet users are developing rapidly. However, three points should be noted in the purchase of luxury goods online: first, try to purchase the regular and large websites, and check the word-of-mouth evaluation of the website to prevent "phishing websites"; secondly, carefully browse the products, logistics and after-sale clauses before buying, keep the confirmation SMS and confirm the page, so that there can be evidence-based disputes; thirdly, advocate rational consumption and moderate consumption, and reduce the excessive consumption and waste of consumption blindly.