The Traditional Way Will Gradually Enter The Low &Nbsp; The Exhibition Will Be A New Way Of Brand Marketing In The Future.

As long as the operation is perfect, the shoe and garment industry will have sufficient cash flow, be comfortable with the status quo and survive, but in the past ten years, there have been more and more local businesses.

In a sense, the formation of the footwear industry's competition pattern is the result of the pressure from the channel, and the few brands with the strength ranking just come from the enterprises that make good use of the sales promotion.

Because the shoe brand channel adopts the regional general agent system, and there are few provincial agents with funds, experience and execution ability, so most agents are two or three brands of the footwear industry at the same time.

Because the bargaining power of the dominant party in the agent, agents can choose between the brands that are mastered, and the criteria of choice may be the best seller, profit space, big name star or staged advertising support, so the shoe brand promotion is basically oriented. The shoe companies will spend hundreds of thousands of orders every year in the two quarter, knowing that the advertising effect of CCTV is not strong, but the reason is hard, because it is all for dealers to see and stimulate their confidence.

The primary competition mode of "product + advertising + access" is gradually upgrading. The second tier strong brands, represented by Anta and XTEP, have launched the A store project in an all-round way, and begun to rebuild their own access. The second line followed the brand to different extent, and completed the preparations for the investment spot arrangement. The further marketing tasks of the big family gradually became clear and consistent: how to communicate with the target customers, persuade them to buy and create sales, and the agents gradually matured, from asking the factory for profit to the market, and making money from the market.

Customer oriented sales promotion projects are finally put on the table.

The traditional way is falling into the valley

The first starting point of the plan is to identify and confirm the specific business objectives of the next quarter according to the brand strategy. The best way to promote brand is not only online marketing but also traditional department stores and chain operation mode.

But at present, Internet sales channels are flooded. B2B and B2C need to burn money for a long time to advertise.

The traditional department stores need strong resource advantages, otherwise it will be difficult to get through.

The chain operation mode is good, but it needs a longer bedding business.

There is a lot of money in manpower and material resources.

However, if we spread the national market and add a long period of operation, we still have very high brand value and market returns.

The most direct and effective way is nothing more than the new trade mode of exhibition.

It is not new to say that the earliest trade fairs in China are also one of the forms of exhibitions.

For trade fairs, there is an American businessman's definition: in the shortest time, in the smallest space, make the biggest business with the least cost.

For example, the famous exhibition of footwear industry "China (Guangzhou) International Footwear Exhibition" (referred to as China International shoes exhibition) is a very typical example.

The scale of the exhibition is large and most of the exhibitors are domestic and internationally known shoe manufacturers.

It is easy to find the brand of exhibitors needed here.

Exhibitors can also meet buyers from all over the world through exhibitions.

The exhibition organizer Dana exhibition group, in cooperation with the China Federation of Commerce, invited the head of the shoe and clothing counters in the country to visit the order.

It can be said that the "China International shoes exhibition" platform is the most effective way of shoe marketing.