Shenzhen Fashion Industry Makes Fashion Silicon Valley

Starting from "three to one supplement" to self created brand and

As one of the largest and most influential clothing brand exhibitions in the Asia Pacific region, "the Eleventh China (Shenzhen) international brand apparel"

Shenzhen

Shen Yongfang, President of Shenzhen garment industry association, told reporters that the exhibition area of this year's Fair is nearly 70 thousand square meters. The 5 exhibition hall has a total of more than 3000 booths.

In order to promote the combination of creativity, design and brand and further promote the upgrading of China's clothing industry structure, the Baoan District people's government has set up a fashion and creative Pavilion in exhibition hall 3.

This relatively independent creative design exhibition area and fashion culture corridor, including the central exhibition area, creative time tunnel, concept area, brand display area, etc., the whole pavilion closely connects the brand culture and the fashion concept, and integrates many fashion elements such as art, creativity, culture, fashion and so on. It guides consumers to grasp the correct wearing concept and fashion concept, and advocates consumers to form a new fashion lifestyle.

At the same time, the final of the "big wave Cup" women's costume design competition, jointly sponsored by the Shenzhen science and technology industry and Trade Commission, the Baoan District people's government and China Textile publishing house, will also be held during the fair.

From the perspective of design and creativity, with the aim of promoting originality and fostering original design cutting-edge, this competition will finally select 21 groups of entries from the more than 100 major clothing colleges and universities in the country. Finally, the creativity of the new generation designers will be a surprise for this event.

Build a win-win international exchange platform {page_break}

The pformation and upgrading of department stores and garment industry has become a hot topic at the moment. How to achieve an efficient cooperation and win win in the future development will become the focus of attention of both sides of this summit.

It is understood that Lang Dai international will be the exclusive name of the Chinese department store and Apparel Brand Summit Forum, the two major traditional strengths forum of China's excellent clothing agents conference. MYMOMENT, with its international brand management concept and rapid response to market demand, will bring more inspiration to China's clothing industry development ideas.

In addition, many seminars on modern business channel model innovation and change summit will also be held on this international exchange platform. Experts and scholars such as Lang Xianping, a famous economist, will gather together to analyze the future direction of China's clothing brand from many angles.

In addition, this year's fashion activities, apart from the opening ceremony, will still be the activities that the organizers are trying to create. Adana, the famous lady of the ladies' clothing, will be on the scene at the opening ceremony of the fair. The fashion festival of Shenzhen's leading clothing company, the company, will be held on the eve of the exhibition.

Shen Yongfang said that the exhibition mode of Trade Fair is developing continuously in the direction of diversified platforms.

Based on the clothing industry, linking a whole fashion industry chain and promoting the common prosperity of the industry, we hope that through this platform, we will deepen exchanges, innovate cooperation and explore a business model that keeps pace with the times.