Put On A Piece Of Fabric To Make Suit Suit Scene Reappear Personalized Clothing Custom To Lift Your Coat.

However, this worry is not necessary in the future. In the interview, the reporter learned that many clothes in the mall today.

Hundreds of garment consultants offer professional advice.

At the intersection of Fung Kai road and Zhongshan North Road in Hangzhou, there are a large number of domestic and international clothing custom brands, such as Taiwan's Qian Xiang dress, Zhejiang's Hang Po dress, Shanghai's old Hing Hing dress and so on.

When a reporter asked for a shirt as a customer's identity, Qian Xiang dress front desk attendants enthusiastically took the reporter to the two floor. This is a specialized consultation room. There are several clothing consultants providing professional clothing consultation for consumers.

Miss Wang, a clothing consultant, looked up and down a number of reporters, and learned the details of the reporters. Then, the volume master put down a roll of soft rulers around her neck, and began to measure the exact data on the customers, including neck girth, chest circumference, waist circumference, hip circumference, leg circumference and height.

In the end, customers only need to sign the bill on the clothing customization list. The waiter will input the data into the computer, generate the order, and pmit the data to the Shanghai headquarters.

Big custom custom clothes are often worth tens of thousands of yuan.

In addition to Qian Xiang's special clothing custom store, many clothing brands in the mall also want to share the "customized" cake.

The "France pat" gentlemen's dress custom experience center on the 18 floor of Hangzhou Tower Kun and the center of the Hangzhou Tower shows that all kinds of samples are showily decorated, and designers are busy receiving guests.

Reporters learned in the interview that at present many clothing brands in Hangzhou have clothing custom business, including Versace, Armani, Prada, and many other brands that people can accept. For example, France, pat, YOUNGOR, and Luo Meng.

Take the "pat de" as an example, the price of each suit is between 2500 yuan and 6000 yuan, while some large number of clothes and custom suits are tens of thousands of yuan.

"Like all costumes, suits and shirts have the trend, but the big custom tailored clothing is relatively less fashionable and more classic. This may be one of the reasons why people like to make a good tailor."

A staff member of the "Fa pate" gentleman's dress custom Experience Center said.

Extending garment customization process

Custom made clothes the first rule: Custom takes time.

A suit of suits usually takes 4 to 6 weeks, perhaps longer.

The reporter learned from the interview that there are three main steps for custom clothes:

The first step: the first time the tailor meets the customer, the detailed measurement.

The best choice for customers is up to thousands of fabrics and various editions.

The second step: try on the advanced customized "initial stitch" without lining. The tailor tries to draw a line and a pin when trying it on, and further improves the version.

The third step: the final product is sent to the tailor to communicate with the customers again, so that the clothes can be adjusted to achieve the perfect work of advanced customization.

Customized clothing crowd

Custom shop customers are mostly "special groups".

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"Like I'm not tall, but my belly is big, the big size clothes can be stuffed into the stomach, but it's not suitable elsewhere. To buy a trumpet, it's suitable for other places, so the stomach is not buckled."

Mr. Chen, who is middle-aged and fat, says that buying clothes is a bitter drink. "Every time you buy clothes, you have to try on a lot of clothes, and the results do not fit well. Finally, the salesperson recommended me to customize it directly, and the price is almost the same as that of a garment."

Such customers as Mr. Chen are not very few. In the YOUNGOR clothing, Luo Meng suit, Qian Xiang clothing, Lao he Xing clothing and other clothing brands and even men's clothing counters such as Hangzhou Tower, many of the head shoppers who provide customized services have indicated that most of the customers who want to provide customized services are not standard customers, but they often have higher demand, and they want to decorate their bodies through clothing.

According to a survey by the French staff, according to a survey of men's shirts in the market, only 64% of the people can buy shirts that fit together in the market, 29% of the shirts bought in the market can only be worn, and 7% can't buy the right shirts at all.

In addition to this special consumer group, there is a very important consumer group that is stars and important business people.

"Because celebrities want to prevent bumping shirts, they can show their outstanding attitude in public."

Customized clothing marketing

Join hands in marriage and firmly hold the hearts of new people.

In the 70s to 90s of last century, it was the time of large scale occupation of the market, the choice of people was unprecedented diversification, many well-known international brands rose rapidly, and custom clothing has been in a low tide.

However, in the last more than 10 years, the trend of men's customized clothing has been reviving slowly around the world.

However, many people are curious about how these customized clothing brands are actually marketing. In Fengqi Road, the reporter noted that on both sides of several clothing custom brands, one is Mrs. Kim's wedding photography, the other is Fengshi Lily Wedding photography, which is very mysterious.

When the reporter came down from the two floor, the staff of a wedding company continued to sell their services to reporters.

It is understood that this custom-made clothing brand will often cooperate with the local wedding photo studio, for example, in the interview, reporters found that a photo studio in Hangzhou recently launched a package: only 3988 yuan, which can sell the original price of 18888 yuan luxury sea scenery suite.

This package includes a gift of 380 yuan, "Fa pat" tie, a value of 680 yuan Qian Xiang shirt, a value of 580 yuan, Ke Lan diamond ring.

Miss fan, who has just bought the package, said: "it is a gift, actually there are" doorways ".

When you enter the door, you will be encouraged to recommend their suits and dresses to you. Consider that you need to get married anyway, and finally you have booked two sets of dresses.

It is no wonder that every year, the Hangzhou Wedding Expo, these custom-made clothing brands will sharpen their heads and drill, and claim that they will carefully plan a gorgeous wedding feast for the newcomers and provide "one-stop" wedding service.