Fujian Has Won Hundreds Of "China Famous Brand" Titles.

Reporter Li Jintian Chen Yanshui Fuzhou reporter recently learned from the Fujian Provincial Quality Supervision Bureau, this year, the province has 41 products won the "China brand" title.

So far, the province has 100 Chinese famous brand products, ranking the fifth in four consecutive years.

Fujian Provincial Quality Supervision Bureau Director Huang Xu and introduced that the province has obvious advantages in the industries with high concentration of traditional industries such as textiles, clothing, tourist shoes, food and so on. A total of 12 tourist shoes products have been awarded the "China famous brand" brand, the most autonomous brand in the country, accounting for 80% of the similar brand products in China, and the export volume and sales volume of private brands account for 25% of the country's total.

In recent years, while giving full play to the advantages of traditional industries, Fujian has accelerated the pace of independent innovation and realized the pformation from "Fujian manufacturing" to "Fujian creation". It has nurtured a number of "Chinese famous brands" with independent intellectual property rights, product technology and standard level in the same industry.

4 of the 41 enterprises that won the Chinese brand this year participated in the national Torch Program. 28 enterprises were drafting units of national standards or industry standards, and 2 enterprises set up post doctoral workstations.

Among them, Nanping Aluminum Inc also participated in the formulation of international standards, and became the first national standard for China's aluminum profile industry to participate in the formulation.

The implementation of famous brand strategy has strongly promoted the agglomeration of industries and formed a number of famous brand groups with industrial characteristics, such as "China Shoes Capital", "China Textile City" and "China's building materials Town" and other regional brands.

Mr Huang said that through the effective implementation of the famous brand strategy, the adjustment of industrial structure and the development of industrial clusters were promoted, and the optimized allocation of resources was promoted, and the ability of independent innovation of enterprises was enhanced.

In the future, Fujian will focus on the three leading industries of electronics, machinery and petrochemicals, and the traditional dominant industries and high-tech industries, focusing on cultivating a number of Chinese famous brands with independent intellectual property rights and obvious competitive advantages.