Promotion Skills Of Three Classic Children's Clothing

　　 Children's wear How to sell a shop is a good question from a university. Promotion It will make the business make a profit, but the consequences of failure can only be compensated for losing profits. Let's take a look at those fantastic kids' promotions. Skill How did it come from?

First, fight 90 percent off

It is common for businesses to discount auctions. People will never make a fuss. But some people can create a "hit 90 percent off" marketing strategy. It is a brilliant idea of killing new shoots with dead wood.

There is a gentleman's suit shop in Ginza, Tokyo, Japan. This is the store that pioneered the "hit 90 percent off" sale, which has caused a sensation in Tokyo. The merchandise sold at that time was "Japan GOOD".

The specific operation is like this: first, set a discount sale time. First day, play 10 percent off, second days to fight 20 percent off, third days fourth days to fight 30 percent off, fifth days sixth days to 40 percent off, seventh days, eighth days to fight eighth, to fight the sky, to fight the sky, to fight the sky, to fight the sky, to fight the sky.

The prediction of businessmen is that because of the amazing marketing strategy, the effect of early propaganda will be very good. With curiosity, customers will swarm. Of course, customers can choose the day of shopping during the discount sale. If you want to buy it at the cheapest price, you can buy it on the last two days, but what you want to buy is not necessarily left to the last two days.

The actual situation is: there are not many guests on the first day. If they come, they will just have a look, and then they will leave. From the third day, a group of people came to visit. When the fifth day was 40 percent off, the guests began to rush like the flood. After that, the guests were full, and of course, they could not buy 90 percent off.

So, is the businessman losing money? You think, customers are rushing to buy goods that they like, and they will trigger a chain reaction. Businesses use unique creativity to sell their products at 5 or 40 percent off. "Fight 90 percent off" is only a psychological tactic. How can a businessman lose money?

Two, Ming Kui dark earned

Matsumoto Kiyo, the former mayor of Matsu City, Japan, is a flexible businessman.

When he ran the creative medicine bureau, he sold the plaster at a price of 200 yuan at 80 yuan. Because the price of 80 yuan is too cheap, so the "creative medicine bureau" business flourishes day after day. Because he disregards the sales plaster for losing money, though the sales volume of this kind of plaster is bigger and bigger, the deficit will not get higher and higher.

So where is the secret of his doing so?

It turned out that almost all of the people who came to buy the plaster bought some other medicines by the way, which of course was profitable. Profits from other medicines not only make up for the loss of plasters, but also make an unprecedented surplus in the operation of the entire pharmacy.

This idea of "Ming Kui" makes the price of a commodity lower, while promoting other products not only attracts customers, but also greatly improves its popularity and reputation. It is really an idea of killing two birds with one stone.

Three, a piece of goods

For businesses that buy new products, what attracts customers most is "new".

There is a Lyle market in Italy, which specializes in the sale of new products. Some new products are selling well, many customers rush to buy and sell, do not rush to the market, and ask the market to purchase again. The answer is: sorry, this market is sold only for the first time.

Some customers do not understand this and tell others. But from then on, customers here would like to buy it, never hesitate. It is not hard to see that Lyle's "cut love" is a wonderful idea. It can give customers a strong impression that the products sold here are up to date; to buy the latest goods, they must visit the Lyle market.

This is really a new idea of "new".