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    Exports Fell Nearly 10% &Nbsp In The First Half Of May, And Multiple Factors Forced Sichuan Shoe Enterprises To Pform.

    2011/6/23 9:01:00 69

    Export Sichuan Shoe Enterprises Pformation

    "At present, our enterprises are struggling, if we do not pform and wait for us to die, but capital is the biggest bottleneck in the pformation process."

    In the shoe industry has been struggling for more than ten years of Xia Weiqiang (pseudonym) yesterday in an interview with reporters reluctantly.

    Faced with the rising cost of manpower and materials, Xia Weiqiang is facing a lot of problems.

    Sichuan

    Small and medium sized shoe enterprises are facing a difficult pformation.


    "At present, Sichuan shoe enterprises are in the key period of pformation."

    Peng Jun, chairman of Sichuan West shoe industry operation Co., Ltd., told reporters yesterday that Sichuan shoe enterprises want to be more and more intense.

    market

    We must strive for pformation in the competitive position.


    Multiple costs rise


    According to statistics released recently by Chengdu customs, Sichuan clothing, shoes and boots 1~5 months this year.

    Exit

    Negative growth in volume, Sichuan exported footwear $250 million, down 9.7%; export clothing and accessories 380 million US dollars, a sharp decrease of 58.6%.


    Jinhua Town, Wuhou District, Chengdu, the location of Xia Weiqiang's shoe factory.

    His shoe factory is a company specializing in the production of women's shoes. All products are exported to Asia, Europe and the Americas.

    The number of employees in the shoe factory is over 500.


    "Labor costs, management costs, raw material costs are rising, coupled with the appreciation of the renminbi.

    Many enterprises are having a hard time nowadays.

    Xia Weiqiang said, "as the cost continues to rise, we have to increase the price of the product. However, the increase in product prices leads to a reduction in orders, but if we do not raise the price of products, we will lose money."

    He admitted that the export volume of the first five months of this year dropped by 20% compared to the same period last year. "Our current situation is struggling, and we don't know how long it will last."


    "If we lower the price, we will only accelerate the death of the enterprise."

    Xia Weiqiang said that their advantage is to do foreign trade, and domestic sales do not dominate.

    And domestic sales are even more competitive.


    Transformation is difficult in lack of funds


    "At present, Sichuan shoe enterprises are in a critical stage of pformation." Peng Jun, chairman of Sichuan footwear industry operation Co., Ltd., said in an interview yesterday that the curtain of Sichuan shoe enterprises pformation has just begun. In order to better survive and develop, pformation is the inevitable choice for Sichuan shoe enterprises.


    "We are seeking pformation, developing new products with higher added value on the original basis, striving to occupy a base in the high-end market, rather than just compete in the low-end market."

    Xia Weiqiang said.

    Xia Weiqiang believes that the current channel decides everything. If there is sufficient capital, they will open up sales channels, and go beyond the middlemen to establish their sales terminals directly abroad, so that their company can gain greater benefits.


    The reporter was informed that the long-term dependence on the traditional border trade port intermediaries way of trade, the lack of a solid customer resources, hidden dangers for the development of the footwear industry in Sichuan.

    Peng Jun said that in the market positioning, we must rely on the Russian market to pform to the global market, and we must pform from semi pipelining to full pipeline in terms of production capacity.


    However, Xia Weiqiang said: "we are in urgent need of funds to tide over the difficulties.

    If we do not have enough funds, we can only imagine empty talk.

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