LACOSTE 75Th Anniversary Deductive Movement And Elegance

In 1927, an American journalist joked Ren e Lacoste as "crocodile", symbolizing his indomitable willpower like "crocodile fish", "stubborn and unyielding".

As a result, Lacoste's friend Robert George burned the crocodile, which symbolizes "tenacity and perseverance" on his jacket, and this fashionable fashion alligator, which was popular all over the world, was born.

In 1933, Ren e Lacoste subverted the white long sleeved jersey which was commonplace and stiff at that time, designed a short sleeved T-shirt for herself and tennis superstars, which is now the 1212 POLO shirt with brand logo.

2008 is the seventy-fifth anniversary of the birth of the LACOSTE brand. In order to celebrate this event, LACOSTE has launched a series of clothing, bags, shoes and socks, watches and glasses to recreate the classic crocodile logo, and has made a brand new modern interpretation of products and packaging.

Black T Shirt

Lacoste creative director Christophe Lemaire in the 75th anniversary male design, based on Ren Lacoste Lacoste wearing a sports jacket, injected a sense of modernity.

The new design is made of cotton and linen blended fabric, with grey edge design at the necklines and cuffs. It is more matched with the crocodile logo of the same color. The color embellishment makes the pure formal dress add a three-dimensional sense, highlighting the original sport temperament, and has two kinds of colors: milky white and dark grey.

The details of the Polo rib neckline and cuff border are strongly contrasted. The white crocodile logo appears to be embedded in the chest and appears to be active.

The men's wear series also includes woolen cardigan and woollen vest. It is knitted with diagonal stripes with the same coloring marks, cutting into diamond like geometric patterns, and equipped with classic accessories such as baseball caps and belts.

Lemaire also designed sportswear and V striped sweater for women's wear, and its elegant style embodies the feminine charm and soft temperament.

Short sleeved hoodies and necking dress are made of soft, breathable knitted fabrics, especially the neck and pocket with neck contrast and matching design. The outline of women's lightness and charm is inadvertently outlined, and the overall elegance of Panama is the best choice for vacation.

Necked dress

Lacoste creative director Christophe Lemaire in the 75th anniversary male design, based on Ren Lacoste Lacoste wearing a sports jacket, injected a sense of modernity.

The new design is made of cotton and linen blended fabric, with grey edge design at the necklines and cuffs. It is more matched with the crocodile logo of the same color. The color embellishment makes the pure formal dress add a three-dimensional sense, highlighting the original sport temperament, and has two kinds of colors: milky white and dark grey.

The details of the Polo rib neckline and cuff border are strongly contrasted. The white crocodile logo appears to be embedded in the chest and appears to be active.

The men's wear series also includes woolen cardigan and woollen vest. It is knitted with diagonal stripes with the same coloring marks, cutting into diamond like geometric patterns, and equipped with classic accessories such as baseball caps and belts.

Lemaire also designed sportswear and V striped sweater for women's wear, and its elegant style embodies the feminine charm and soft temperament.

Short sleeved hoodies and necking dress are made of soft, breathable knitted fabrics, especially the neck and pocket with neck contrast and matching design. The outline of women's lightness and charm is inadvertently outlined, and the overall elegance of Panama is the best choice for vacation.