LACOSTE L! VE Vitality Exhibiting 2011 Shanghai International Brand Clothing Exhibition, Leading The Trend Of The Extraordinary Avant-Garde.

In March 9th, the three day Shanghai international brand clothing exhibition NOVO MANIA 2011 was opened.

The famous French fashion brand LACOSTE, LACOSTE L! VE, is an independent, young and fashionable new member of the crocodile family. It shows the modern interpretation of classic LACOSTE noble blood and crocodile DNA in the ceremony, and leads the leisure and elegant vigor and vitality. It brings a pulse of joy to the fashion world.

Stepping into the LACOSTE L! VE exhibition hall, the brand Logo marked by the bright red exclamation mark is striking, symbolizing its distinctive unique identity.

As always, Pop Art Decor style, like L VE store, modern and strong network display wall to hang goods instead of traditional display cabinets, make products display area rich texture, irregular store pattern and personality and dynamic, and the wooden floor of old feeling makes people feel like a high school gymnasium full of retro feeling. Shanghai's first L! VE shop address in Asia is ingenious printed on the floor.

2011 the new products of spring and summer are scattered on the stage, with brilliant colors and artistic atmosphere. Their style, quality and tailoring fully reflect their unique brand views.

The whole exhibition area gives people the experience of optimism and progress, the dynamic experience of youth and vitality, so that guests can instantly merge into the world of L VE.

The cocktail party in the afternoon was crowded with people laughing and talking. The handsome and beautiful models showed the L! VE single product for the audience.

The top leaders of LACOSTE, Frank Cancelloni and CEO Wallace Mak of China, also attended the reception and accepted several media interviews.

The 2011 LACOSTE L! VE spring summer series shows the charm of color and art.

The first theme is inspired by the original color design of OPPLE art, the super tailoring, the diversity of colors, and the design of the white stripes with the outward appearance of divergence, bringing the powerful visual impact of the whole series.

The second theme uses water color and uses the effect of color dilution. It is like watercolor hand-painted system. It seems to be soaked in dyeing cylinders. It has been added to LACOSTE's leisure elegance for some fresh breath, making the whole series more complete.

LACOSTE L! VE, the first Asian store, opened in Shanghai in December 2010, and the 2011 spring and summer men's wear series took the lead. The women's wear series and bag and suitcase series will also be released in the autumn and winter of 2011.

About LACOSTE L! VE: the bright red exclamation mark is a younger and more fashionable member of the crocodile family.

Symbolic "!"

Instead of the I letter in L! VE, it is parallel to the crocodile logo, symbolizing the unique identity of LACOSTE L! VE.

LACOSTE L! VE represents optimism and progress. Products include clothing and footwear, and continue to innovate on the basis of continuity of brand tradition.

At the same time, LACOSTE L! VE also pays tribute to those influential cultural trends, such as the impact of music on fashion.

About NOVO MANIA:NOVO MANIA aims to showcase the most fresh and dynamic international fashion clothing brand to the Chinese market.

The word "NOVO" comes from Latin, which means fresh and innovative ideas and concepts.

The NOVO MANIA Convention and exhibition site, the design is novel and unique, integrating fashion, art and music.

With vibrant live music, the vibrant street art and culture come face to face.

50 exhibitors and more than 100 internationally renowned fashion brands gathered together to create a fashion feast.