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    Import Tariffs Or Adjustments To Luxury Purchases Abroad

    2011/6/24 9:56:00 91

    Import Duty Luxury Goods Purchasing

    Once customs duties fall, domestic and international

    Luxury goods

    The narrowing of the price gap will drain some of the price sensitive white-collar consumer groups.

    In addition, overseas shopping tours will also be affected to a certain extent.


    Recently, about high-end goods, especially luxury goods.

    Import duties

    The news of adjustment has attracted much attention.


    22, some media reported that the relevant officials of the Ministry of Finance said they had not heard that the tariff of high-grade commodities should be adjusted.

    This is not the same as last week when a spokesman for the Ministry of Commerce said that China should reduce import tariffs on some of the high-end products.

    If the tariff is reduced, hot online overseas purchasing and overseas shopping tourism will undoubtedly be affected.


    "The impact is positive."


      

    Ministry of Commerce

    Press spokesman Yao Jian said on the 15 th that China will further lower import tariffs, including tariffs on some medium and high grade commodities, which may drop at about 2% to 15%.

    According to the data of the National Tourism Administration, the amount of overseas purchases made by our residents last year amounted to US $30 billion, which was mainly spent on luxuries.


    Li Jing, a project manager of an advertising company in Ji'nan, bought a new orange wallet from France in 2011 last month.

    Li Jing introduced that, because friends often go abroad, she usually buys products from abroad and buys them from abroad. The price is much cheaper.

    "The price of this wallet in the domestic counter is 34 thousand yuan, and friends bought it in France for 28 thousand yuan."


    "If some luxury goods really reduce tariffs by more than 15%, the profits from purchasing will be very low or even unprofitable."

    On the 22 day, Mr. Liu, a Taobao agent who had been engaged in luxury shopping in Europe and America for many years, told reporters in an interview with Taobao Ali Wangwang.

    He said that since the implementation of the new customs policy in September last year, the seller who had made the purchase by mail has been deeply affected.

    Once the tariff is lowered, the price gap between domestic and foreign luxury goods shrinks, and a portion of the white-collar consumers will be lost to the purchasing business.


    It is understood that online active overseas purchasing mainly concentrated in cosmetics, bags, clothing, watches and other products.

    "At present, purchasing overseas, especially luxury women's bags, can basically buy more than 20% cheaper than domestic counters.

    As long as there are more than 20% spreads at home and abroad, purchasing will have an advantage.

    Mr. Liu said.


    Zhou Shanshan, who works in a foreign company in Ji'nan, has just returned to Italy to travel.

    "The biggest achievement of this trip is to buy LV bags, Chanel's clothes and Dior's cosmetics at much lower prices than domestic counters."

    Zhou Shanshan told the reporter, compared with domestic counters, to buy abroad is less than one thousand or two thousand yuan, much cheaper three thousand or four thousand.

    A new LV bag she saw in the domestic market in 2011 was priced at 14 thousand yuan, and only 11 thousand and 400 yuan in Italy, with a price difference of 2600 yuan.


    Whether the import tariff adjustment of luxury goods will affect the outbound shopping tour, most travel agencies say "it's hard to say."

    "But the impact must be there, but the intensity is not well judged."

    Zheng Wen, a travel agency in charge of outbound Shopping Tours in the province, told reporters on the guide.


    Accelerate the domestic layout of luxury brands?


    In fact, in the face of soaring demand for luxury goods, luxury brands have also accelerated their horse race in Ji'nan.

    According to the guide reporter, at present, Gucci, Chanel, Armani, Rolex, Babu, Cartire and other world-renowned luxury brands have settled in Ginza, Guiche.


    According to Mou Jun, Minister of international brand management of Limited by Share Ltd mall in Shandong, there are four brands in the world's five largest luxury brands this year, and will enter the Ji'nan market in full.

    It is reported that many goods have been booked before GuZi's settlement in Ji'nan last year.

    Deng Wanying, chief executive officer of Gucci Asia Pacific region, once sighed: "the second tier city of Ji'nan has the purchasing power of the first tier cities."

    At that time, gucci specially invited the members of Ginza VIP members to spend 200 of their middle age consumption. The annual consumption of these people was around 250 thousand yuan.


    A staff member of the cosmetics department of the first floor of Ginza mall also said that the first-line brands had good sales performance, such as Lancome, Dior, Estee Lauder, and the annual sales volume was over ten million yuan. The sales performance of the "make-up Festival" in the mall grew at an annual rate of 40%.


    Xiao Qiangyu, head of marketing and planning section of Ji'nan new Weiye Management Consulting Co., Ltd., said that since the international financial crisis, the global luxury market has been sluggish. Only Chinese consumers' enthusiasm for luxury goods has shown an increasing trend.

    This led luxury brands to pay special attention to the Chinese market last year, especially the second tier cities such as Ji'nan.

    "If the Ministry of Commerce lowers the import tariff of some medium and high grade goods, the price difference between domestic and international luxury goods will be narrowed, which will boost domestic consumption of luxury goods to a certain extent."


    Wang Desheng, an associate professor of marketing department of Management School of Shandong University, said that although tariff reduction would reduce the price of some luxuries to a certain extent, the overall price of most luxury goods in China still has no advantage compared with foreign countries.

    Whether Chinese luxury consumption will give up overseas purchase to domestic, still need time test.

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