Survey Said 80% Fast Fashion Clothing Quality Problems

Fast fashion makes consumers familiar.

Little A bought some famous international fast. fashion A fur coat of the brand wore out for less than a month, and the fur collar fell off. B bought a down coat of ONLY. After wearing it for a week, he found that the cow button buckled began to deform, and he could not return the goods with the store staff for a long time. Finally, he had no choice but to return. Little C bought a colnon's dark dress in a shopping mall in Beijing. After washing, it began to fade. The white material was dyed "white and black" and became a waste product. Little D bought a pair in Daphne store. Sandals After wearing shoes for several days, the sole is made of two layers of soles.

With several foreign fast fashion brands entering the domestic market and having a strong impact on the domestic fashion brands, just like overnight, the domestic fashion brands began to follow the fashion of fast fashion: every week there are new models, each has a limited amount, and a few days after the launch, it begins to offer a discount sale, leaving no stock every season. The word "fast fashion" has become the word known to all young and young people all over the world. The three words are filled with people's eyes. But with the overflowing of "fast fashion", many hidden dangers also emerge. Behind the fashion freshness, the quality frequently appears problems. The results of the sample survey reported by the consumer association are only a drop in the bucket. Consumers really feel that they have not solved it. quality The problem is wide range, fast and quality, is it really not equal?

Investigation:

Fast fashion gives consumers a headache.

A fast fashion garment from design to manufacture to rack has only a few days. During this construction period, the manufacturing process is complex and time consuming, and the time left for material selection, quality inspection, logistics and so on is very few. "Clothes with problems will not be worn again. Is it true that the real meaning of" fast "in fashion is to throw them away in a few days? When asked whether there were quality problems in the fast fashion clothing brands that respondents purchased, 61.91% of the consumers said there were problems and they could not tolerate them. 28.57% of consumers said there were problems, but the problems were lighter, and they could be tolerated; only 9.52% of the consumers said there was no quality problem. It was not difficult to see that the quality problem had become a major drawback of short time production.

When asked about the problems of fast fashion clothing brands that consumers buy, many problems began to emerge. Consumers who think clothes are seriously discoloration and affect the future wear account for 57.14%. Consumers who think that buttons are easy to fall or easy to break, collar sleeves are easily damaged, and accessories on clothes are easily damaged account for 61.91%; consumers who think that they can start to pilling and wear more lines and wear easy lines can account for 85.71% of those who can not wear a few days; and think that consumers who taste heavy and shrunk seriously make up 66.67% and 42.86% respectively. When so many problems are placed in front of consumers, are you going to rush to many fashion brand stores under the banner of fast fashion?

Industry response:

Fast fashion is responsible for ensuring quality.

Tang Xiangtao, deputy director of the national clothing quality supervision and Inspection Center (Tianjin), and vice president of Tianjin textile and clothing Research Institute, also talked about the quality inspection situation of fast fashion brands in an interview with our reporter recently. "Take the national clothing quality supervision and Inspection Center (Tianjin) as an example, the inspection time is basically 10-20 days or so, and the fastest is 3 days, too. And if it is not directly listed through quality inspection, even if the quality problem is detected by sampling, the amount of the fine will be much more than the number of "procrastination" after the quality inspection.

"In the industry, we can see that the fashion trend is that clothing brands will be released six months ahead of time, and fabrics will be released twelve months ahead of time, while the yarn will be longer and will be released eighteen months ahead of time. Because the more upstream it is, the longer the cycle it needs to organize. Such a long cycle is also more challenging for the market to judge, and the accuracy may be lower. This is called slow cycle, and when the slow cycle meets the prevailing fashion, contradictions will follow. Sun Ruizhe, vice president of China Textile Industry Association, has also expressed concern about fast fashion brands. "Fast fashion social responsibility is to pay attention to the pursuit of fashion while ensuring quality and ensuring sustainable consumption. Fast fashion is generally good, individual problems, attention. We should raise awareness of quality, low carbon consumption and sustainable consumption, and solve the emerging contradictions. "

When the society enters a period of fast consumption, many consumers will agree and favor the fast fashion style and idea. But fast fashion or cheap popular fashion brand should not be based on the premise of product quality, and should not violate the low carbon economy of energy conservation and emission reduction.