Spain'S Clothing Brand Enters The New World Of Sun.

On the afternoon of June 23rd, the signing ceremony and press conference of the top Spanish fashion brands entering the new sun world was held in Shangri-La Hotel in Guangzhou. The representatives of more than 10 top Spanish fashion brands such as Elisa Palomino, DUYOS, Agatha Ruiz de La PRADA were signed at the ceremony. Chen Wenjie, President of Guangdong Council of trade promotion, President of Guangdong Circulation Association, Guangzhou deputy mayor of the city, Yao Rongbin of the clothing industry association of Guangzhou, Sir Carlos Morales of the Spanish consul in South China, director of the Spanish fashion designers association, the famous designer, and other heavyweight guests, such as the "Elisa", witnessed the event.

Leaders of the core brands such as Guang Bai group, China Film International studios, Huarun group BLT supermarket and so on have also come to congratulate.

High-end

The more than 10 Spanish countries that signed the intention to enter the new sun world.

It is understood that Spain's high-end clothing brand has always enjoyed a high reputation in the international fashion industry. Compared with the fashion in France and Italy, Spanish fashion has a long history and profound cultural background, but its intellectual and avant-garde style is permeated with romantic Latin style and free Mediterranean color. It is deeply loved by high-end white-collar and fashion people in developed countries such as Europe, America, Japan and Korea.

Spain's clothing brand has been widely welcomed since its entry into China in the early part of this century. For many years, ZARA, which ranks the top three in the global apparel retailer, has won the annual sales champion of China's single store with a sales volume of more than 300 million a year, which shows the unique vitality of Spanish fashion.

Sir Carlos Morales, a Spanish consul in South China, said that with the deepening of the internationalization of the Chinese market, Spanish culture has become increasingly popular in China, which has also created a good market atmosphere for Spanish fashion to enter the Chinese market.

Under the communication of the Guangdong provincial Circulation Industry Association, the enterprises that signed up to enter the new world of the sun are all the high-end high-end fashion brands in Spain. Among them, Elisa Palomino, DUYOS, Devota & Lomba brands are the first to cast their eyes on the Chinese market. They value not only the fast-growing consumption and consumption demand, but also the commercial gold location of the Pearl River New Town core, and at the same time, because the brand positioning of sun Xintiandi shopping center's high-end brand is highly consistent with its market positioning, so Guangzhou will be the first stop to enter the mainland market.

Sun Xintiandi creates fashion culture center

The new sun Tiandi shopping center, which is about to open, is a one-stop shopping place with shopping, dining and entertainment.

The Spanish top fashion brand is located on the two and third floors of the sun Xintiandi shopping center. It accounts for about 10% of the 170 high-end fashion brands in the shopping center. They will form the leading international fashion culture center together with other international fashion brands of sun Xintiandi.

To further promote the popularity of shopping centres, sun Xintiandi should not only create an international high-end shopping center, but also create a fashion culture center.

After the opening of sun Xintiandi, there will be at least one fashion show every month, with at least one movie premiere every month.

Ye Yan, executive vice president of Bai Jia Xin group, said that the strong combination with the top Spanish brands further consolidated the positioning of the international high-end fashion shopping center of sun Xintiandi, and also helped the Spanish culture and fashion trend to spread better in China.