Uncover The Three Fold Mystery Of London Imports.

Zuo Xiaolei wrote that China World Trade Center

She believes that luxury is not the main concern of China to stimulate consumption and stimulate domestic demand at this stage.

Only the real increase of basic consumption can bring about the growth of domestic demand that can be recycled.

In June 29th, an economist Zuo Xiaolei pointed out that the current stage

I have just returned from the US and Europe, and I have some new feelings to share with you.

A year ago, after my trip to Thailand, I asked, "why is China's commodity price higher than Thailand?" this time it was slightly different. After proposing "why the price of China's imported brand clothing is higher than that of Europe and America", it also tried to compare the related service prices and try to find the reasons behind the difference in price.

Domestic import brand clothing prices are still higher than many foreign countries.

At an exchange rate of 1 pounds =12 yuan, the price of an imported brand in China World Trade Center is 3 times that of the London shopping center.

According to the principle of "one price" for tradable commodities, domestic prices should be consistent with foreign prices.

Otherwise, traders will be able to import arbitrage products from abroad by low price.

If under the assumption of "one price" principle, no tariffs and no other paction costs, the difference should be

A different level of taxation should be a cause.

For example, French clothing export tax rebate rate is 12%, if China's clothing import tariff higher than 12%, it has become one of the different prices.

The high rental price of China World Trade Center's storefront may be another cost of clothing prices.

China World Trade Center is located in China's high-end consumer areas, the rent is not the most in Beijing, but also belongs to the high level category.

The place of sale is a non tradable product, which is not quite comparable.

However, because the price difference is too large, it is not ruled out that China World Trade Center has the possibility of substantially rents more than London's mass shopping center rent level from absolute figures.

Brand agency cost may also be one of the factors of high price.

In order to prevent counterfeit and inferior products from damaging the brand image, imported brand clothing usually appears in the form of exclusive agency.

This exclusive agent actually forms the qualification of market monopoly, usually through payment of agency fees.

And entry threshold will not be too low, agency costs will generally be pferred to consumer prices, so that the import brand clothing spreads further widened.

This is the reason why there is a "purchasing" job in China.

The purchaser can eliminate all the above or part of the cost, and the price of the purchased goods can be set to cover the purchasing cost, such as the expenses of the air tickets, hotels, etc., and after obtaining the corresponding profits, it is also lower than the prices of the similar goods of the China World Trade Center specialty stores.

The author's concern is that if the profits of the buyers are very high, the paction cost is very high.

The author did not elaborate on the extent to which it was so high. But seeing that Chinese tourists in Paris's popular department store "old Buddha" bought Louis Witown bag like buying Chinese cabbage, they had to guess whether the pricing of these agents after the cost pfer had left an unreasonable excess monopoly profit space.

A qualitative analysis of the reasons for price discrepancy concludes that brand trade has become law and the English patent has opened the global market, especially in the emerging market countries, but still conforms to the theory of comparative advantage.

However, the resource advantage is not the traditional price advantage of factor endowments, but the invisible resources superiority of "design", "craft" and "brand".

Therefore, prices are not entirely determined by factor costs.

In addition, the preference of "showing off consumption" by the Chinese people, the existence of monopolistic agents' opaque and excessive excessive profits pricing are all reasons for the "unreasonable" price that does not match the GDP per capita at home and abroad.

But in fact, the high price of imported clothing also shows that the current RMB exchange rate has been overestimated to a certain extent.

However, I do not think that the current stage of luxury is the main focus of China's consumption stimulating domestic demand.

Only the real increase in the growth of basic consumption can bring about the growth of domestic demand that can be recycled, thus becoming the basic driving force for sustained economic growth.

The price of services in the non trade sector is quite different.

The author has experienced many services such as hotels, restaurants, tour guides, museum visits, and so on, and will naturally compare the professional habits with similar services in China.

The price of all services is much higher than that of China, and the five star hotels are one or two times higher than the domestic ones.

Moreover, the more expensive the money is, the bigger the price difference.

The pound is more expensive than the euro, and the euro is more expensive than the dollar. Therefore, hotels of the same conditions, the same level of restaurants, France is more expensive than the United States, and Britain is more expensive than France.

The exchange rate of non tradable goods is obviously an important factor.

I can not help but sigh, if one day the RMB exchange rate rose to 1 pounds =4 yuan, everything in China, including services will be more expensive than the United States, more expensive than Europe.

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The price of service is high, besides the exchange rate, the difference of service quality is also an important reason.

Compared with domestic services, services provided by Europe and the United States are more "professional".

If the "professional service" is compared with the "service" provided in the same hardware but low price, many times, the high price in Europe and America is still very valuable.

Chinese people value "value for money". In fact, the value of "non-material enjoyment" provided by high quality service is higher, and the service level is more accurate than the GDP growth rate in showing the social and economic development level of a country.

If the Chinese people want to realize the development and pformation of the third industry, they need to change their ideas from two aspects. From the perspective of supply, the development level of the service industry is matched with the level of fees.

Because the provider of high quality service is "professional".

From the perspective of demand, the development of service industry should match the level of income growth.

Always hope for free services, the service industry is unable to develop, and the income level can not be gradually improved, then the development of the service industry will be greatly restricted.