Clothing Sales Analysis Of Ten Shopping Malls In Shanghai In May 2011

According to the Shanghai clothing industry association network regular statistical report, in May 2011, ten major shopping malls in Shanghai were selling 965 thousand categories of clothing items (set), an increase of 24 thousand pieces (set), an increase of 2.6% compared with last month, a decrease of 28.6% over the same period last year.

Major categories of clothing in May 2011

Sales analysis

In May 2011, the sales statistics of clothing sales in the ten major shopping malls in Shanghai showed that the sales volume of women's fashion was 149 million yuan, a decrease of 1%, down 4.8% from the same period last year.

Men's wear (including men's shirts,

Knitted underwear sales were 18 million 368 thousand yuan, an increase of 18.6%, down 13.4% from the same period last year.

Sales of children's clothing was 18 million 16 thousand yuan, an increase of 5.5%, down 41.1% from the same period last year.

Proportion of clothing sales in ten major shopping malls in Shanghai in May 2011

By the end of 2011 5, ten major shopping malls in Shanghai had achieved 5 million 397 thousand sales of clothing categories (398 thousand sets), representing a decrease of 6.8% compared with the same period last year. The total sales volume reached 2 billion 590 million yuan, up 250 million yuan, up 10.6% over the same period last year, and the average selling price was 479.2 yuan / piece (set), an increase of 18.6% over the same period last year.

Sales decreased by 185 million yuan due to reduced sales volume, and the average sales price increased due to changes in commodity structure, which affected sales volume by 432 million yuan.

2011 1~5 month sales trend of clothing sales in ten major shopping malls in Shanghai (10000 yuan)

Brand analysis

Women's fashion "ONLY" finally topped the list.

The total sales volume of women's fashion in late 2011 was 1 million 952 thousand (set), representing a decrease of 88 thousand pieces (set), a decrease of 4.3% over the same period last year, and sales of 993 million yuan, an increase of 21.1% over the same period last year. The average selling price was 508.5 yuan / piece (set), an increase of 26.5% over the same period last year.

Sales accounted for 38.4% of the total clothing sales revenue.

In May 2011, according to the average price rankings, the "rankman" brand ranked first in the rankings, with an average selling price of 10004 yuan / piece (set), a decrease of 34.4% compared to the same month. The brand of Mei Li life rose from second last month to second yuan this month, with an average selling price of 5504 yuan / piece (set), a 9.4% increase in the ring; the song song brand returned to third place, with an average selling price of 5451 yuan / piece (set); the "white collar" brand dropped from third last month to fourth this month, the average selling price was 5109 yuan / piece (set), and the ratio decreased by 5451; the "Du Lei Na" brand continued to rank in the category of yuan yuan / piece (set), with a growth rate of around 9.4%.

The top ten brands of women's fashion sales in Shanghai in May 2011.

In May 2011, according to the sales ranking, the "ONLY" brand ranked first in the number of two or three consecutive months, and finally won the first place in the rankings, with sales volume of 3 million 597 thousand yuan, an increase of 6.7%. The number one last month's "VERO MODA" brand ranked second in the month, with sales of 3 million 594 thousand yuan, a 3.5% increase in the ring; the brand of "Rex man" rose to third, with sales of 2 million 871 thousand yuan; "orpheo" brand dropped from third last month to third last month, and the ratio decreased by 2 million 871 thousand.

Men's casual wear "JACK JONES" five consecutive championships

In 2011, the total sales volume of men's casual wear was 431 thousand pieces (set) at the end of 5, representing a decrease of 54 thousand pieces (set), a decrease of 11.2% compared with the same period last year. The sales volume reached 267 million yuan, up 9.1% over the same period last year, and the average selling price was 619.5 yuan / piece (set), an increase of 22.8% over the same period last year.

Sales accounted for 10.3% of the total clothing sales revenue.

In May 2011, according to the average price, the "Dunhill links" brand was ranked first in the list for the first time this year, with an average selling price of 2677 yuan / piece (set), a decrease of 16.5% in the ring, and a "PAUL & SHARK" brand with second yuan in 2389 yuan / piece (set); the "VERSACE COLLECTION" brand continued to rank third, the average selling price was 2369 yuan / piece (set), and the ratio decreased by 11.1%; the penguin brand continued to rank fourth with 1949 yuan / piece (set), and the growth rate was 2.8%; and the "Satchi" brand ranked the top of the list by 1486 yuan / piece (set).

In May 2011, according to the sales ranking, the "JACK JONES" brand ranked first in the list for the 5 time in a row this year, with sales volume of 1 million 778 thousand yuan, a decrease of 1.5%. The "POLO" brand ranks second for 4 consecutive times, sales volume is 1 million 736 thousand yuan, the growth rate is 23.2%; the "PAUL & SHARK" brand is third, the sales amount is 999 thousand yuan, and the "LACOSTE" brand has dropped from last month's third to this month's third name, and the growth rate is 999 thousand.

May 2011 Shanghai men's casual wear sales rank top ten brands

Men's formal dress "HUGO BOSS" replaces champion {page_break}

In 2011, the total sales volume of men's formal clothes was 213 thousand in late 5, an increase of 11 thousand over the same period, an increase of 5.3% over the same period last year. The sales volume reached 266 million yuan, up 13.7% over the same period last year, and the average selling price was 1246.6 yuan / piece, an increase of 7.9% over the same period last year.

Sales accounted for 10.3% of the total clothing sales revenue.

In May 2011, according to the average price, the brand of "watching the western dress" ranked first in the list for the first time this year, with an average sales price of 5317 yuan / piece, an increase of 58.32% in the month, and the "G & H" brand dropped from last month to second this month, with an average selling price of 3809 yuan / piece, a decrease of 12.7% compared with the previous month. The "ARMANI.CO" brand was third yuan, 3492 yuan / 13.9%, and the average selling price of the "cerruti1881" brand was 3204 yuan / piece, a decrease of 2.3%, from last month ninth to this month.

In May 2011, Shanghai men's clothing sales ranked the top ten brands.

In May 2011, according to the sales ranking, the "HUGO BOSS" brand ranked first in the rankings of 2 million 165 thousand yuan, the growth rate was 0.3%, the sales of Dunhill brand was 1 million 513 thousand yuan, the growth rate was 52.5%, up from second last month to second this month; the "ARMANI.CO" brand ranked third, the sales volume was 1 million 267 thousand yuan, the ratio decreased by 12.9%; the "K & C" brand sales volume was 1 million 262 thousand yuan, and returned to the list of fourth; and the "Zegna" brand sales volume was 1 million 262 thousand yuan, decreasing gradually, from last month's decline to this month's name.

Men shirt "YOUNGOR" strong return

The total sales volume of men's shirts in 2011 was 109 thousand at the end of 5, representing a decrease of 7 thousand year-on-year, down 6.4% from the same period last year. The sales volume reached 33 million yuan, up 3.8% over the same period last year, and the average selling price was 303.6 yuan / piece, an increase of 10.8% over the same period last year.

Sales accounted for 1.3% of the total clothing sales revenue.

In May 2011, according to the average price, the "brand" of the "Satchi" brand returned to the top of the list after a quiet month, the average selling price was 1283 yuan / piece; the "pickup shirt" brand rose from last month eighth to second this month; the brand of "Goldlion" ranked third at 1098 yuan / piece; the average selling price of "golden conch" brand was 579 yuan / piece, steadily rising to fourth; and the Goldlion brand ranked fifth with 575 yuan / piece.

In May 2011, according to the sales ranking, the conch brand continued to rank first in the rankings, with a sales volume of 842 thousand yuan, a decrease of 15.1% compared with the central bank, and the opening of the brand of second seats, sales of 650 thousand yuan, a decrease of 5%, and the sales of YOUNGOR brand of 389 thousand yuan, a ring growth of 43.5%, and a strong return to the top three after the quiet two months. The sales of "PLAYBOY" brand was 285 thousand yuan, the decline was 36.7%, ranking the fourth position; "Hai Lan home" brand sales amounted to fourth yuan, the growth rate was 285 thousand, and ranked the top of the list.

In May 2011, Shanghai ranked the top ten in men's shirt sales.

Men's trousers before three strong pattern unchanged

The total sales volume of men's trousers in 2011 was 74 thousand at the end of 5, an increase of 2.4% over the same period last year. The sales volume reached 30 million yuan, up 15% over the same period last year, and the average selling price was 412.7 yuan / piece, up 12.3% over the same period last year.

Sales accounted for 1.2% of the total clothing sales revenue.

In May 2011, according to the average price rankings, the "Ranken brand" ranked first in the list for the 5 time in a row, the average selling price was 2368 yuan / piece, and the ring ratio decreased by 5.3%. The "Meyer" brand stood at second yuan with 2311 yuan / piece, and the growth rate was 25.5%; the average selling price of the "nouverle" brand was 1166 yuan / piece, and returned to the top three in silence after a month's silence; the average selling price of "GIUBI" brand was 836 yuan / piece, and the growth rate was 28.2%.

In May 2011, according to the sales ranking, the "Maya" brand ranked first in the rankings, with sales of 1 million 142 thousand yuan, an increase of 64.1%, and the "wave Ken" brand replaces second, the sales volume is 774 thousand yuan, the annulus growth is 52.4%; the "nine Mu Wang" brand continues to rank third, the sales volume is 383 thousand yuan, the annulus growth is 5.5%; the "tracker" brand sales amount is 344 thousand yuan, the annulus growth is 40.4%, from last month sixth to the sixth position this month; "Tiger" brand sales volume is RMB yuan, the growth rate is more than the growth rate.

May 2011 Shanghai men's trousers sales rank top ten brands

Children's clothing "Li Ying Fang" increased significantly

In 2011, the total sales volume of children's clothing was 485 thousand pieces (set) in the end of 5, representing a decrease of 138 thousand pieces (set), a decrease of 22.1% compared with the same period last year, and sales of 111 million yuan, an increase of 0.7% over the same period. The average selling price was 228.9 yuan / piece (set), an increase of 29.3% over the same period last year.

Sales accounted for 4.3% of the total clothing sales revenue.

In May 2011, according to the average price, the "ForU" brand ranked first in the list of 1069 yuan / piece (set), down by 36.6%; the "beanpole" brand reclaimed second yuan with 885 yuan / piece (set), a decrease of 21.1%; the average selling price of the "good boy" brand was 848 yuan / piece (set), the ring growth rate was 15.5%, and continued to rank third; "fuloci" brand continued to rank fourth with 474 yuan / piece (set); the "PAW IN PAW" brand ranked the top of the list by 430 yuan / piece (set).

In May 2011, Shanghai children's clothing sales ranked the top ten brands.

In May 2011, according to the sales ranking, the brand of "Li Ying Fang" was 857 thousand yuan, the first time it won the first place in the rankings this year, the growth rate was 87.9%, the sales of E-land brand was 831 thousand yuan, the annulus growth was 58.3%, the return to the list was second, and the "PAW IN PAW" brand ranked third at 831 thousand yuan, the growth rate was 17.5%; the sales of "Adidas" brand was 705 thousand yuan, and the ratio decreased by 9.5%, decreasing from last month to the first month of this month.