Butterfly Effect Storm Hits &Nbsp; Shoe Industry In Putian Is Deep In Development Swamp.

China and even the world's important footwear production base, Putian, Fujian, is encountering a storm triggered by the Alibaba butterfly effect.

In February 21st of this year, Alibaba announced that in 2010, the company had about 0.8% or 1107 "Chinese suppliers" to be terminated on suspicion of fraud. The company's CEO Wei Zhe and COO Li Xuhui resigned.

The accounts have been completely closed and have been submitted to the judiciary for investigation.

Subsequently, in view of Taobao's fake products and consumer rights protection issues, Alibaba chairman of the board of directors Ma Yun called on the media to pay attention to Putian, Fujian.

For a while, Putian, a prefecture level city on the southeast coast, was pushed to the center of the vortex.

How did the truth go? Reporters went to Putian to make a thorough investigation.

underground

In from May 21st to 24th this year, the Guangzhou Public Security Bureau successfully cracked a case of foreigners selling counterfeit sports shoes, and seized more than 1.8 pairs of fake Adidas sports shoes, worth nearly 10 million yuan.

According to investigation, an American registered in February 2008 in Guangzhou, Hongkong STYLASIA Co., Ltd., Guangzhou representative office, has long been engaged in selling counterfeit sports shoes provided by Putian to and outside the territory.

As of February 10th, the Putian city commerce and Industry Bureau has seized 32 computer mainframes, and has broken down 458 online shops, and has shut down many websites such as "Putian student street website", "Anfu home website", "Putian sports goods net", and so on.

With the production and sale of "high imitation shoes" giant, one after another, the industry in Putian is in a state of panic.

However, this special action is not uncommon in previous years, but every time it comes to the end of the storm, it is hard to prevent.

In fact, Putian

According to the above sources, only in Putian, underground "

"Famous at home and abroad" because of high imitation shoes

Putian, with an area of 4119 square kilometers, is the smallest prefecture level city in Fujian except Xiamen.

In such a small place, fame has been very prominent both at home and abroad in recent years, because of the "imitation shoes" that are famous at home and abroad.

A widely spread view is that 1 out of every 3 pairs of Nike in the world are counterfeited, and their origin is from China, Vietnam and Columbia. At present, over 90% of the fake sports shoes in the domestic market come from Putian, Fujian.

There is no evidence of how statistics and sources of data can be found, but the fact is that "high imitation shoes" from Putian are most popular in the market, and the degree of popularity is comparable to that of genuine products.

"Quality is higher than other producing areas, which is related to the long history of shoemaking in Putian and the integrity of industrial chain."

A local footwear industry in Putian said, "Nike, Adidas and other foundry factories in China are located in Putian".

More importantly, Putian has also been awarded the China footwear R & D center, the China footwear industry information center, the Chinese shoe industry innovation and demonstration base, and the Chinese footwear export base, which is unmatched in the domestic shoe industry base.

{page_break}

Putian's unique shoe making technology and industrial cluster advantages benefit from Taiwan's industrial pfer.

"Putian imitation brand shoes should start in the 90s of last century."

The above footwear industry insiders said, "at that time, some of the stronger shoe factories in Putian began to work for international brand foundry, and the surrounding manufacturers bribed the employees of the franchised production enterprises to do everything possible to get their shoes and design drawings to hand, and then to copy them." in the past, the footwear manufacturers in the city of Putian said

Soon, the legendary story of imitation brand shoes began to circulate, and saw more profitable people.

The above personage said: "the counterfeit shoes produced in Putian almost include the world's major shoe brands, such as Nike, Adidas, PUMA, KAPPA, Timberland, Asics, BAPE, CAT, UGG, converse, Columbia, new balance, balance,", "and" and so on. Even the domestic brands such as Lining and Anta have been copied.

"Let the world wear famous brand".

In Putian, there is an intriguing word: "the price of counterfeit shoes is 50 percent off of the official price."

A person who sells counterfeit shoes in Putian reveals that "as long as there is a market, someone will fake it, so long as someone orders, there will be no counterfeit shoes that can not be bought."

As a result, many people bought and sold more, and the popularity of counterfeit shoes in Putian flourishing.

Earlier, the counterfeit shoe trading in Putian was mainly concentrated in the student street in the downtown area. After the repeated attacks by the departments concerned, it gradually disappeared.

"At the end of 2007, it suddenly broke out in Anfu district which deviated from the city center."

The above said.

Dazzling is that many shops that run counterfeit shoes, with famous cars as the name of the store, BMW, Bentley, Ferrari, Hummer and so on, take the eye.

"The legendary BMW boss, who only made 3 years of imitation shoes, made millions of dollars in the first year, and made 20 million yuan in second years. Last year, he said he ordered 600 thousand pairs of fake shoes from the processing plant, but he was arrested last Christmas."

The person said, at that time, the shops in Anfu market were mostly locked by the shutter doors in the daytime, and after nine o'clock in the evening, all of them suddenly became popular.

Not only counterfeit shoes, fake sports wear, all kinds of Shanzhai watches, mobile phones and electronic products from all over the place are also sold here.

But now, Anfu market is also like the student street.

"Now that the wind is so tight, who will dare to go to the Anfu market?" the above said, "to trade, it is also an agreement between acquaintances to arrange guerrilla sites. Strangers are afraid to pick up the spot delivery lists. What if they are caught?"

"Genuine fake" into a new business card

Once the pride of Putian, the title of "shoe city" has long been forgotten. In the eyes of the outside world, the pronoun of Putian shoes is "authentic fake".

"There are some misunderstandings outside the world that counterfeit shoes are not unique to Putian."

Shi Qingfang, chief of the Putian economic and Trade Commission's operation section, said.

"Over the years, most of the shoe making enterprises in Putian have been doing export orders, and have become accustomed to copying each other. The homogenization of products, low price competition and low profits have been difficult to change."

A shoe manufacturer in Putian said, "with the appreciation of the renminbi, rising prices of raw materials and rising labor costs, processing enterprises will not be able to continue."

This personage thinks, under this kind of management situation, shoe enterprises are hard to find a good way besides producing counterfeit shoes.

A lesson from the past is that in the past 5 years, Wenzhou is also the shoe industry. The total number of shoe enterprises has been reduced by more than 2000.

The brand shoe companies in Jinjiang are pferring large quantities of orders to the foundry enterprises to pass the cost pressure.

"In fact, there has been a misunderstanding in the development of the footwear industry in Putian. With such a good technology and network marketing capability, why not make full use of it?" a Putian counterfeit shoe operator said, "while cracking down on counterfeit shoes, the government can introduce preferential support policies to encourage and guide the production and operation of counterfeit shoes to Putian's shoe industry breakout service."

"Footwear in Putian is famous for its low price and high quality, which is very suitable for domestic consumer demand, especially for price sensitive two or three line urban and urban customer groups."

The person said, "now the network has begun to enter the countryside, the prospect of footwear e-commerce is very attractive."