Overseas Brands Rush To The Chinese Market &Nbsp; &Nbsp; Dongguan International Shoe Exhibition Adds "International Brand Corridors".

In early April this year, the European Union has officially lifted 16.5% of China's leather shoes.

The domestic demand market has great potential and overseas businesses have landed.

The thirteenth China Dongguan international shoe fair, which was successfully concluded in April 30th this year, has attracted nearly 500 exhibitors to participate in the shoe show, shoe material exhibition (Spring 2011). The proportion of overseas exhibitors has increased significantly.

Luxury brands such as LV, GUCCI and PRADA in China all over the world already have a high reputation and complete sales network in China. The leading brands of domestic shoes such as BELLE and Saturday occupy more than half of the middle and low consumption market below 1000 yuan.

Only the retail price range from 1000 yuan to three thousand or four thousand yuan has considerable room for development, and is suitable for the expansion of overseas two or three line brands.

TATUAGGI, a high-end Portuguese shoe brand, who has participated in the Dongguan shoe exhibition many times, has found many suitable domestic partners through the exhibition, which has boosted its brand to further develop its domestic business.

The organizers were the first to participate in the last exhibition in Italy.

Invites overseas buyers in the same period as the Canton Fair

The export market has warmed up, especially the European shoe orders continue to grow. This is a great opportunity for a large number of Chinese shoe companies that still take foreign orders.

To attract more overseas buyers, the exhibition will be held at the same time with the Canton Fair shoe exhibition. It will greatly facilitate buyers to visit two exhibitions at the same time, offering an additional choice for buyers of high-end shoes.

Apart from conducting multi-channel media publicity in the early stage, the organizers will also provide free shuttle buses from Guangzhou to the exhibition hall at the Canton Fair, as well as free accommodation for eligible buyers in Dongguan's five star hotels, and invite quality overseas buyers to bring more business opportunities to exhibitors aiming at exporting.

Get more support from exhibition group to bring exhibition scale and buyer resources.

Dongguan leather shoes Association, which has the largest resources of local shoe enterprises, will organize a large exhibition hall to join the exhibition. It will promote the upgrading and pformation of Dongguan footwear industry together with the exhibition. It will fully display the craft and quality brand of Dongguan shoe making, which is sure to bring a more prosperous new look to the exhibition.

In addition, the exhibition continued to be supported by other chambers of Commerce and associations, including Hongkong Footwear Association, Dongguan shoe material association, Taiwan shoe machine Association and Dongguan shoe machine Association.

Personalized booth design fashion show highlights brand charm

At the coming exhibition, the organizers will cooperate with professional design companies to provide personalized exhibitors for each exhibitors with distinctive style, which can effectively highlight brand attractiveness and attract professional audiences and media, so as to maximize the effect of exhibitors.

The exhibition site will also be equipped with elaborate fashion show, displaying the latest fashionable fashion shoes for men and women, and promoting the brand image of the exhibitors in an all-round way.

Since the beginning of the activity, it has always been favored by exhibitors and praised by the audience.

Promote exchanges in the industry to discuss and release trends

Consumer buying habits of footwear and leather products have been shifted from meeting demand to pursuing fashion, and buyers and exhibitors have taken a great deal of attention to the trend.

The conference will continue to invite the world trend forecasting authority WGSN and the German shoe show GDS, the official fashion trend publishing body Y-Trends, to hold another trend forecast conference this autumn to meet the needs of the insiders and provide accurate trend prediction, insight and market analysis.

Dongguan shoes exhibition, shoe machine exhibition, jointly sponsored by China Light Industry Crafts Import and Export Chamber of Commerce, Guangdong Council of China International Trade Promotion Council, Dusseldorf Exhibition (Shanghai) Co., Ltd., Ajie Exhibition Service Co., Ltd., Guangdong Modern Exhibition Management Co., Ltd. and Dongguan leather shoes Association, is the only professional footwear, materials and machinery exhibition in Dongguan.