The Way Of Corporatization Of Tong Bang Yunnan Agents

Yunnan Tong bang was founded in the winter of 06 years. After a few months' development, it achieved amazing achievements and development speed. It was recognized by the industry and peers. It is also known as the new force in the footwear industry of Yunnan.

The reason why Yunnan has achieved such good results is inseparable from general manager Wu Zhanyou's forward-looking vision and strategic market analysis and positioning.

It is far from enough to build a regional brand by relying on one or two people in the past.

Agents should also set up sales, market, finance, logistics and enterprise related departments, so as to do their jobs.

In particular, dealers who have not made shoes brand agents should hire shoes managers (except finance) when they are uncertain about the market.

After the team is established, the most important thing is to distinguish responsibilities, improve workflow and form an efficient team.

After the staff training and the establishment of the agents' team, we should continue to train employees and guide buyers to enhance their professional capabilities.

According to the actual situation, local staff can be regularly trained to improve their overall quality.

Market Research and knowledge of ourselves can be victorious, and market research is an important job for regional agents to manage good brands. Market research includes: local environment (politics, economy, culture, pportation, business environment, pillar industries); competition brand (product, network, business mode, support strength, promotion mode); consumer research (consumption ability, consumption habit, consumption preference) market research should adopt correct information channel, pay attention to capturing accuracy and timely analysis for reference.

There are four big steps in market expansion, market development, development, maintenance, rectification and adjustment.

Nowadays, agents who sell brands are running outside, but the results are often poor.

Marketing is not only a positive sense of expansion, but also a need for agents to accumulate social connections.

In the initial stage of brand development, we need to operate in different ways, and find suitable business models according to local conditions.

Shop decoration and shop decoration are the hot spots of distributors and retailers. Now footwear can be said to be in a non benign competition environment.

In the imperfect stage of products, blindly pursue the monopoly mode, resulting in a lot of shops, but the management effect is very poor, which leads to the waste of shop decoration costs. Agents must fully assess the actual needs and do not blindly develop franchised stores.

A good display and good display can make the product speak for itself. Good displays not only enhance the value of goods, but also display the image through the products, achieve positive communication with customers, effectively convey commodity information, and promote sales to establish brand image.

Generally speaking, the display contents include: door / window / cashier / poster and hanging flag / store / Hygiene / employee / atmosphere.

For example, the display of goods can be divided into: color display, style display, last shape display, fabric display, bottom display, series display and so on.

Now the footwear brand is imported into futures market, which requires agents to have a high degree of confidence in the organization of goods.

Generally speaking, the following factors should be considered: how many customers are there?

How many stores are there?

How many counters?

How many guests are there?

Expected seasonal sales of customers?

Expected new customers and new sales?

Single sales of single color?

Product sales cycle?

The replenishment cycle of an enterprise?

The productive capacity of an enterprise?

What is the current inventory status of the retailer?

Own inventory situation?

Own capital situation?

Comprehensive assessment.

Comprehensive management is beneficial to management, but agents often pay little attention to it, lack of management system, no standardized workflow, unclear internal division of labor and low efficiency.

It is necessary for agents to improve their work efficiency through effective management.

The company's management includes personnel management, financial management, information management, file management, terminal management, and logistics management.

Next, we should focus on logistics management, inventory deciding profits, and logistics is a very important link. Logistics is mainly the organization and circulation of freight sources.

Reasonable inventory should be arranged according to season, daily sales volume and replenishment cycle, and timely inventory must be done to achieve accurate inventory accounts.

We should deal with seasonal and unsalable products using holidays.

Now the company adopts the futures system, so that all the inventory pressure is placed on the agent.

Excessive inventory of agents, resulting in the purchase of new goods is not active, resulting in difficult to digest old goods, new products dare not blindly enter.

The operation of agents is not just the above points. He is a systematic comprehensive project. It needs to be flexible in daily affairs and needs accumulation in all aspects.

Though the company of Yunnan has achieved great success, he is not necessarily suitable for every shoe dealer.

No successful experience can be applied. The only way to apply it is the mode of successful experience. After all, the road needs to go by itself.