Wenzhou Shoe Enterprises Take Root In High-End Market

according to Wenzhou Statistics of the entry-exit inspection and Quarantine Bureau, the first 5 months of this year, Wenzhou Kangnai, AOKANG, Dongyi And so on, 10 shoe manufacturers export nearly 92 thousand and 700 pairs of high-end leather shoes for men and women. The export price exceeds 40 US dollars, and the value of goods increased by 322.48% over the same period last year.

"Although the total volume is not large, it is undeniable that Wenzhou shoes The high end market has been successfully established. " Jin Jianfeng, director of the Wenzhou entry exit inspection and Quarantine Bureau, said that this shows that the transformation and upgrading of Wenzhou shoe enterprises has achieved initial success, and has quickly entered the field of "high-end shoes". According to statistics, the number of enterprises exporting high-grade shoes increased from 5 last year to 10 at present, and the international market has increased from 8 countries last year to 10 countries.

With the new Materials, new technology and equipment Put into use, Wenzhou shoe enterprises now have the R & D capability of producing high-grade leather shoes, and are getting closer to the international advanced level. "The real leather shoes with an export price of about $thirty or forty increase by 50% compared with last year." Li Haijun, director of AOKANG footwear export business, told reporters that the end of the EU anti-dumping order led to a backflow of orders, especially high-grade leather shoes, in addition to the increase and return of old customers.

    Wenzhou shoes Squeezed into high-end market depends on quality, but this is not the general sense of product quality, but the quality of systematic products, including production equalization, detail, delivery cycle, packaging, etc., is about improving. It is understood that at present, Wenzhou shoe enterprises are gradually transforming from the foundry industry to the designer, from manufacturing enterprises to brand operators, constantly trying to change their roles and firmly grasp the autonomy of foreign trade.