Snoopy Explains Brand New Fashion For Women'S Shoes
One day in October 1950, when people were still immersed in the joy of surviving, a shy, introverted and sensitive American Charles Schultz took the world he had created and walked into the door of a newspaper.
Of course he did not think that when he used the humble pen to outline the people and animals that were born in his heart - Snoopy and his companions, he would go to eternity.
Snoopy's playful, alert, intelligent and seemingly irresponsible self mockery makes us love it. The huge head is filled with dreams that we can not achieve in reality: writers, pilots, lawyers and brilliant heroes.
The building dog house made his thoughts fly in the vast world. He led us to sublime to the lofty and brilliant dream.
Born in the pen of Charles, this nonsense puppy has penetrated deeply into the cultural fields of various countries in the following 60 years.
Business field
It not only spawned huge business opportunities, but also brought considerable profits and deeply influenced the culture of all regions.
His footprints in 75 countries around the world have been plated into 21 languages, including more than 2600 newspapers, three hundred million comics, more than 50 cartoons and tens of thousands of products with SNOOPY (Snoopy) image into hundreds of millions of families worldwide.
Snoopy's image has become a unique cultural symbol in the world.
Today, this warm puppy is also with China.
Shoe culture
A new spark has emerged from the collision, which has become the representative symbol of the domestic leisure sports shoes brand, and has injected a new cultural force into it.
In 2006, Guangzhou Pang Bo Shoes Co., Ltd. became the only authorized manufacturer of UNITED and FEATURE SYN DICATE (INC) peanut cartoon / Snoopy (PEANUTS/SNOOPY) trademark and graphics in mainland China for ladies fashion shoes, casual shoes and sports shoes, undertaking the promotion and R & D work of SNOOPY (Snoopy) brand women's shoes.
Business opportunity is a warm puppy.
In China, young people are no less familiar with Snoopy than any other country.
On the Internet, a group of "peanuts villagers" pursue and love this puppy that brings people boundless joy.
His words and deeds even had a profound impact on the minds of young people in China.
Many young people advocate his worldly dreams and his optimistic attitude towards life.
Snoopy is a household name in the country, coupled with a series of brilliant records in the past 60 years, it is easy to see that this warm puppy has an inestimable commercial potential in the domestic market.
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Guangzhou
Pombo shoe industry
The Company Limited SNOOPY (Snoopy) energy casual shoes to the best match of casual wear, becoming the leading brand of casual shoes after fashion shoes and sports shoes.
This is undoubtedly a wise move with a highly strategic vision.
Pang Bo Shoes Co., Ltd., relying on its keen market insight, found the gap of SNOOPY (Snoopy) culture in the Chinese footwear market in a timely manner. It quickly seized the opportunity and succeeded in winning the only authorization of SNOOPY (Snoopy) for ladies fashion shoes, casual shoes and sports shoes in the mainland.
Through in-depth market research, we will make breakthroughs in the research and development of the styles, prices, quality and comfort of shoes in the future, and enhance the competitiveness and brand influence of SNOOPY (Snoopy) shoes in the Chinese market.
Emphasis on digestion is the key to self use.
In the domestic footwear market, it is common to see that the image of the world famous cartoon can be upgraded to enhance its brand image.
Such as Disney, Adou Ki, Dora A dream and so on.
But in this way, there is only a small number of genuine expectations for enhancing brand value.
The main reason is that shoe companies simply want to enhance their brand value through famous brand image.
The imported brand image has not been fully digested and absorbed and used for personal use.
Therefore, enterprises must take full account of their actual situation if they want to introduce brand image, and do not rely on brand image to solve all problems.
Guangzhou Pang Bo Shoes Co., Ltd. in the introduction of SNOOPY (Snoopy) image as its brand at the same time, has a professional R & D design team and marketing team, and the brand's market operation has a good ability to control.
After several years of healthy and stable development, the products of Guangzhou Pombo Shoes Co., Ltd. have been introduced into many well known middle and high grade shopping malls, and are more and more popular among consumers.
With good brand image and careful brand maintenance and promotion, the brand effect is prominent, and now it is expanding to the blank market.
It successfully combines the "imported image" with the "development and strategy of the enterprise", and localizing the foreign brands, which is worth learning from every shoe company.
Improving quality and service is the guarantee of brand follow-up force.
In the era of post modernist "moving consumption", the sense of belonging and spiritual sensuality of the brand is very important to the product.
But enterprises still can not ignore the quality and service of products.
Good quality and service are strong and powerful guarantee for brand follow-up.
Pombo Shoes Co., Ltd. will produce 400-500 product styles every quarter. All products will adopt high-quality imported materials, and use advanced and mature technology to ensure that they meet the sales requirements of specialty stores and cabinets.
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The purpose of after-sale service implemented by the product company is mainly customer oriented, which can be exchanged for non exchange, mainly for replacement. It can be refunded or refunded. If a shoe has the same quality problem, it will implement a recall plan just like selling a car and give the dealer reliable quality assurance.
Strong brand, excellent product quality and service, such as Guangzhou Pombo Shoes Co., Ltd. strong and strong double fist, attack the domestic shoe market.
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