Quanzhou, The Largest Tourist Shoe Production Base In The Country

The province's "China famous brand": Quanzhou accounted for half of 2001, and Quanzhou has no Chinese famous brand products enterprises. Since 2002, Quanzhou's Chinese famous brand products enterprises have increased year by year. Recently, 7 enterprises have become famous brand enterprises in China.

So far, such enterprises have reached 46, accounting for 46% of the province.

Private enterprises accounted for a significant proportion in 2001, the first China famous brand product commentary.

At that time, there was an enterprise in the province, but not in Quanzhou.

In 2002, there were 7 enterprises in the province, and 5 were in Quanzhou this time.

In 2003, there were two commentary in Quanzhou; in 2004, there were 8 commentary in Quanzhou; by 2005, the number of Chinese famous brand products manufacturers in Quanzhou increased to 31; in 2006, Quanzhou increased to 39; in 2007, Quanzhou increased to 46.

There are 100 in the whole province, and Quanzhou accounts for 46% of the total.

According to the introduction, the Chinese famous brand adopts the rolling system.

The enterprises that have been evaluated will be reassessed in 3 years. If they fail to pass the assessment, they will be abolished. If they are qualified, they will be retained.

Quanzhou's commentary was retained after its reassessment.

Quanzhou is the largest tourist shoe production base in China. Most of the famous brand production enterprises in Quanzhou are large and medium-sized private enterprises. They have large scale advantages, large brand awareness and high market share, which fully embodies the leading position in the industry competition.

Quanzhou is the largest production base of tourist shoes in China. It has a number of famous Chinese enterprises such as Anta, Huanqiu, XTEP, Philharmonic, 361 degrees, Jordan, noble bird, AI Qi, Lu You and so on.

In 2005, the national tourist shoes identified 15 Chinese famous brands and 11 in Quanzhou; in 2006, 6 Chinese famous brands were identified in the national umbrellas, 4 in Quanzhou, 7 in the national plumbing equipment in 2006, 4 in Quanzhou, 3 in knitted fabrics in 2007, 2 in Quanzhou, 3 in yolk pie, 2 in Quanzhou, 4 in jelly, and 2 in Quanzhou.

According to statistics, last year, the production enterprises of famous brand products above the provincial level in Quanzhou completed the total industrial output value of 90 billion yuan, and completed the industrial added value of 38 billion yuan. Among them, China's brand-name product manufacturers completed 45 billion yuan in industrial gross output value and 22 billion yuan in industrial added value.

On average, the sales of each famous brand enterprise increased by more than 30%, and some even doubled, showing a good brand effect.

The government's unified procurement and bidding for many major projects require the use of famous brand products or giving priority to the use of famous brand products, thus enhancing the market competitiveness of famous brand products.

Last year, the export volume of Quanzhou's brand-name product manufacturers totaled US $2 billion 230 million, an increase of 21.5% over the previous year.

A national export brand represented by footwear, clothing, umbrellas and plumbing equipment has been formed.

Famous brands promote independent innovation and R & D of core technologies and key technologies.

Over the years, Quanzhou's scientific and technological innovation has always been at the forefront of the whole province. Quanzhou enterprises have continuously intensified the development and innovation of new products, facilitated the establishment of regional innovation system, and achieved the title of "five consecutive champions" of the national advanced science and technology progress city, which has played a decisive role in the city's technological innovation.

Drive regional economic enterprises to create a fundamental change through the creation of brand names, production management, operation and management, and sales service concept, and the credibility of enterprises has been greatly improved.

In the process of creating famous brands, many famous Chinese enterprises are deeply aware of the need to establish an honest and trustworthy corporate image, carry out production and business activities in good faith, and strive to create an enterprise culture with integrity as the core.

Recognizing that the core issue of creating famous brand products is quality, quality, safety and reliability of products. We must start from standardization, measurement and quality management, improve product quality and upgrade product quality in order to truly strengthen and enhance the international competitiveness of enterprises.

In the process of implementing the brand driving strategy, Quanzhou, Jinjiang, Nanan and Shishi have carried out activities of "quality prospering the city" and "brand building enterprise", insisting on enterprises as the main body, strengthening the government's macro guidance and supervision and management, and emerging a number of famous brand enterprises.

Taking the famous brand enterprise as the leader, gradually formed the regional characteristic economy of shoes, clothes, umbrellas and plumbing.

For example, the footwear industry in Quanzhou relies on the strong demand in the domestic market, pays attention to the development of domestic and foreign markets, continuously develops new products, improves the level of production and processing technology, and applies computer technology and computer management. The production technology of Jinjiang's tourism shoes industry has reached the international advanced level, and famous brand products have springing up to become the domestic manufacturing and processing base and trading center.

In recent years, under the impetus of 11 Chinese famous brand products manufacturers, the industry has developed well.

Last year, there were more than 1900 footwear enterprises in the city, employing more than one million people, with an annual output value of about 10000000000 yuan, accounting for 35% of the country's total, and sales in the domestic market accounted for 1 / 3 of the country's total market share.