PRADA The First Store In Zhejiang Is Located In Wenzhou Fortune Shopping Center.

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PRADA is a famous luxury brand in Italy. The most anticipated venue for the two international fashion week in is the PRADA show.

Its fashionable and excellent handbags, suitcases, leather accessories and cosmetic boxes have been favored and sought after by royalty and upper class.

Today, this highly popular boutique still has a high reputation and reputation in the upper class of Italy. The value embodied in PRADA products has always been regarded as an extraordinary enjoyment in everyday life.

PRADA is popular all over the world. Japan, Taiwan and other places are crazy. People in the streets are carrying nylon bags on PRADA.

Despite the emphasis on younger brands, the quality and durability standards remain the same, with particular emphasis on the complete after-sales service. This is also the tradition of PRADA, a high quality leather and leather product.

Its design style is better than the combination of elements. Fine and rough, natural and artificial, different quality and texture fabrics are unified in natural colors, and the artistic temperament is very strong.

Build luxury brand shopping center in southern Zhejiang and Northern Fujian

Insist on high-end positioning

"Many people have met me and lamented the long preparation time for wealth."

A senior executive at the fortune said, "according to the conventions of the international community, it is necessary to negotiate with the shopping malls to achieve consensus and business cooperation. There must be many corresponding conditions. Generally, the time from contacting to signing is about 1-2 years. The main reason is that the requirements of the big brands are strict, and the cooperation between the shopping malls must be explored very carefully.

Most international brands are targeting the same and maturing shopping malls as the preferred target, but in recent years, the new shopping mall projects in second tier cities have begun to enter conditional cooperation.

The wealth shopping center has become the first cooperation target of the international big brands landing in Wenzhou.

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Wealth started from the establishment of a team. After 3 months of repeated research, it finally located in the "high-end international department stores".

In the past two years, although the cost of shopping malls is increasing, the only goal is to insist on high-end positioning. The arrival of GUCCI and PRADA international brands proves that it is worthwhile for the fortune to persist for two years.

In fact, the opening of wealth has printed an old saying: "sooner rather than later."

Many high-end brands have been eyeing the Wenzhou market after entering LV in Wenzhou, but they are suffering from not having the right property to set up shop.

At this time, "wealth is coming".

The high-end concept of wealth has attracted the attention of big brands.

"When PRADA headquarters came to wealth to do market research and circle, when GUCCI signed the first entry into the wealth cooperation agreement, CARTIER changed its original name store to" boutique jewelry brand shop "and landed in fortune. When ZEGNA decided to open flagship store in fortune...

For every fortune, every moment is a great excitement. "

Ms. Zhang, executive vice president of wealth, speaks of the past two years. "The wealth of the future will be shared with the brand merchants to share wealth and create the world's most famous luxury shopping mall in the north of Zhejiang Province. This is the greatest vision of wealth."

Direct marketing is based on line brands.

The strategy of cooperation with international Brand Company is "wealth", which is different from other department stores.

GUCCI, PRADA, CARTIER, Ermenegildo Zegna, PIAGET and other brands now owned by the fortune shopping center are all directly owned by luxury brand headquarters or stationed in flagship stores.

The two floor ST.JOHN, JOOP, strellson, DSQUARED and so on are well-known international second-class brands. These brands from Italy and other countries are stationed in our city for the first time.

The introduction of these international second-line brands has increased the consumption of women's clothing in Wenzhou.

However, in the early days of wealth opening, it is inevitable that some brands will be duplicated with other shopping malls.

"This is inevitable, but wealth is confident that we can make progress together in commodities, management and services in the process of assisting, supporting and coordinating with our manufacturers."

"The brand of these agents will continue to be revised and upgraded with the operation of the mall," said Zhang, deputy managing director of wealth.

In the future, these agents will also be like importing front-line and second-line brands, all of them are partners in the development of our shopping malls.

Building high-end business district

Reporters found that "wealth" as a high-end fashion shop, almost no introduction of first-line international brand cosmetics, and the introduction of the international first-line brand is also completely different from the only times separated by the times square, almost can not see duplication.

"We are in the same business circle as the times, and we can complement each other with two pairs of doors, which is more conducive to the development of the overall business circle. The repeated brand structure will only lead to homogenization competition, and the internal friction will be very large. For consumers, the larger the brand, the greater the choice."

Fortune shopping center executives explain this.

A mature business circle usually has more than two department stores as a "point", and two shopping streets as the "line" of the business circle to drive the development of the overall business circle.

The times square, which is located in the middle and high grade, has been alone in this business circle for 8 years. The wealth shopping center as a high-end boutique department stores complements the times square, making the image of the high-end business circle clearer, and will accelerate the maturity of the whole business circle.

According to the analysis of the industry, after the opening of "fortune", it will achieve a win-win effect with the Times Square Shopping Center. The dislocation management mode can enlarge the cluster and correlation effect of the department store and promote the maximization of resource efficiency.

In the near future, our first natural wealth era will become the most complete new business circle catering, shopping, finance and entertainment in our city and even in southern Zhejiang.