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    Milan Paris 2012 Spring And Summer Men'S Wear Weekly Report

    2011/7/8 8:47:00 35

    Men'S Clothing In Spring And Summer In ParisMilan

    If 3 and a half months ago, the 2011 autumn winter women's clothing week, enveloped in the sky over Paris is due to the John Galliano stir up a big cloud, then just concluded 2012 spring summer Milan and Paris men's clothing week is auspicious clouds.



    When the Milan men's wear week was unveiled, Salvatore Ferragamo and Prada had entered the final sprint stage. Before two weeks, Moncler also found a new shareholder. The French Eurazeo investment company intends to spend 418 million euros to buy 45% of its shares. In this paction, the valuation of Moncler exceeds 1 billion 200 million euros. After a week, the number of foreign buyers who participated in Florence men's wear week increased 7% over the previous week.



    The revival of the luxury market has made this possible.

    In this regard, on the road to go on the market, more than ten years of Prada must have deep feelings, carnival atmosphere in the cartoon Golf theme spring and summer show on the horizon.

    "Golf is just an excuse for madness."

    Ms. Miuccia said so.

    At this moment, she has the courage to play with cheap and bad taste in the show.


     


    "I am always used to judging the atmosphere of the season with the music played on the Prada show."

    Saks Fifth Avenue's menswear director Eric Jennings said half jokingly.



    At the beginning of the year, the women's daily newspaper interviewed several buyers of famous department stores, and concluded that men are rekindling their enthusiasm for shopping. Men's clothing sales figures have seen explosive growth, especially the purchasing power of high-end goods.

    Therefore, retailers have increased the purchasing budget this year.



    This week of men's wear has not disappointed the buyers.

    "It's like a child walking into a candy store!

    There are so many shapes and flavors to choose from.

    George Yang, the men's clothing department manager of Hongkong's Crawford, praised the innovations of men's casual wear in fabric and structure.



    Designers now know exactly what customers and buyers want: decent decent suits. (do you want to try Ermenegildo Zegna's silk suit next spring and summer?)

    All kinds of jackets.

    Even if you want to buy a raincoat, there are many options. Calvin Klein Collection's sportswear fabric seems to come from outer planets.

    Especially for the latter, buyers and critics agree that the London Olympic Games in 2012 will lead to a sportswear sales boom.

    In the new season of color and printing, even sportswear in Milan shows the same thing as suits.



    Perhaps it was the joy of Milan. The atmosphere of Paris men's dress week, which opened on John Galliano's hearing day, is not dignified.

    Although the front page of local newspapers is occupied by Galliano's large photographs.

    However, outside the audience and the audience, no one could hear anyone talking about it.

    After all, he is not a man's designer.

    Moreover, no one expected to see him in the John Galliano men's wear show because he had been fired by his own brand.

    Coming out of the curtain is his old assistant, Bill Gaytten. After the show, people say his design is better than Galliano's.



    A new series of applause and applause is designed. There is no difficulty in this work. It has to be able to stand at the top of Pyramid's talented talents.

    Even if the founder went bankrupt, he committed suicide, retreated, was fired, and did not have any impact on the men's line.

    This week Paris men's wear week, Christian Lacroix, Alexander McQueen, Lssey Miyake, Maison Martin Margiela, Balmain, John Galliano and other brand performance is clear proof.

    On the contrary, the influence of changing host families is sometimes greater.

    For example, last year's departure from Hermes, more than a month ago, the brand of its same name was sold to Hermes group's Jean Paul Gaultier of Puig group. This time, the new series was released directly in the form of a buyer's order.

    Without the extension stage and the backstage, the model was lowered in the public view and replaced with a casual walk. The narration of each form was replaced by the background music.

    "The clothes are good, but the show is disappointing."

    A fashion editor at the same time complains.

    But for a designer brand with a liability of 14 million euros, it is a pressing matter of the moment to satisfy buyers.



    This spring's personnel changes in the high fashion industry are coming to an end with the end of the men's wear week. But I'm afraid that it will not be until the autumn of women's clothing week to get a thorough understanding.

    Will Galliano come back?

    Cathy Horyn, a fashion critic of New York Times, revealed that she had a strong voice from the management of LVMH group: it is impossible.

    However, just one day, group CEO Bernard Arnault gave a strong denial when participating in the Dior Homme release show.



    Galliano has passed.

    At the moment, Mr. Arnault should be more willing to talk about his two new recruits: Kim Jones, the new design director who has attracted the most in the Louis Vuitton men's show, and Alessandro Sartori from Z Zegna to Berluti.

     

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