Advanced Customization Reads Dior

Is there any way to make people stay longer in crowded shopping malls? Yes, a quiet exhibition.

If you visit the Mixc in the near future, you will be attracted by the huge display of the hall. This is a grand exhibition of Christian Dior in Hangzhou -- Christian Dior brand culture exhibition, which will be open to the public from July 3rd 2011 to August 15th.

The whole exhibition hall is a small space, but everywhere is the presentation of classic elements. Mr. Dior himself created an all embracing fashion hall, melting all kinds of elements such as fashion, perfume, beauty products and accessories into an irresistible charm art, and the space created by the famous "Dior grey" seems to have become the enrichment of his cherished lifestyle.

The display at the door is an elliptical logo affixing with Fontange's palace style bow, playing the video of brand history. Mr. Dior's appearance and working environment are also presented one by one. In a seemingly messy, orderly packaging display, the most classic show in the history of the brand is actually the only thing that can stay here for a long time and enjoy the beautiful scenery.

No one will forget the most famous creations of Dior. In 1947, Mr. Dior launched the new New (Look), and put her unique aesthetic pursuit into fashion creation, thus creating a permanent change in the fashion industry. In the ten years as the most outstanding fashion designer in the world, he has described the perfect and moving female image with endless enthusiasm.

The 8 sets of advanced custom clothes at the scene are specially shipped from Paris, and are carefully selected by the Paris headquarters for the Hangzhou exhibition. These treasures kept in the basement are easily damaged, so they are rarely displayed. The whole exhibition hall was also built by the French team. A set of 1947 classic black and white Bar Suit is Mr. Dior's own work, the representative of the "new style". There are 3 works on the scene from his own hands, and the following designers continue to follow the "new style" features, the continuation of the classic Dior style.

The super large circular chair, Mr. Dior's favorite star lucky charm, the golden me perfume bottle, the famous rancake pattern of the powder box, with memory and Dior brand imprint, in front of us.

The Grand Theatre is a huge projection book. With a touch of your hand, this book will turn over a page in the way of simulating the real book, and will tell more stories to the audience.