Price And After-Sales Service Become The Biggest "Short Board" Of Luxury Online Shopping.

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In recent years, with the rapid development of China's economy and the increasing purchasing power of consumers, the market demand for domestic luxury goods has continued to grow, and the momentum is strong, and demand growth is much higher than that of Europe and the United States.

The official report of the World Luxury Association 2010 - 2011 released in early June is shocking. The report shows that from last February to the end of March this year, the total consumption of luxury goods in mainland China has risen from US $9 billion 400 million in 2009 to US $10 billion 700 million, occupying 1/4 of global share. China has become the fastest growing country of luxury consumption, spending for the first time surpasses the US, and is expected to surpass Japan in the first place to occupy the whole luxury consumption volume in 2012.

The figures released by the World Consumer Association have made it more convincing for former commerce secretary Chen Deming and McKinsey about the strong growth of China's future luxury consumption.

During the two sessions, Chen Deming has said that the consumption of high-end products in China will surpass Japan in 2015 and become the largest and largest consumer goods in the world.

McKinsey also announced in its March Research Report on the rising China luxury market that by 2015, China will become the world's largest consumer of luxury goods, accounting for more than 20% of the global luxury market share.

People in the industry also believe that luxury goods in China are mainstream consumption and trend consumption. In the next few years, the consumption situation of Chinese luxury goods will continue, and the growth momentum is still strong, which can fully stimulate domestic consumption and promote the development of luxury goods industry.

Huge consumption spawned luxury business boom

In the past, luxury goods left people with the impression that prices were high and hard to come by.

Nowadays, with the growing maturity of e-commerce, online shopping is becoming more popular and products are becoming more and more high-end. The luxury consumer market, which has such a huge potential, is also unable to escape the snare of e-commerce. Luxury online shopping market is growing rapidly, and a large number of ordinary consumers have been trained to become their buyers, thus giving rise to the boom of luxury electric business.

According to the "Global Electronic Commerce Research Report of 2010 to 2011" compiled by the China Electronic Commerce Research Center, the sales volume of the global luxury goods accounts for about 5% of the total volume of the industry. The report predicts that the annual growth rate of the luxury online shopping paction volume is expected to be over 100% in the future, and the "collective net" of the luxury brand has become the trend of globalization.

For China, such a luxury market with strong demand and will continue to grow, "touch net" is inevitable.

With Anima launching the first e-commerce channel in China, many other overseas luxury goods have begun to rush to China's online shopping market.

In addition, domestic luxury electric business is springing up like mushrooms. According to the prediction of the e-commerce research report, in the next two years, the sales volume of China's luxury E-business will exceed 20 billion yuan.

Price and after sales service remain to be solved.

Luxury online shopping is heating up in China, but it is still in the initial stage of e-commerce. The whole industry has not yet formed a scale, and luxury e-business is still facing challenges.

The habit of online shopping for luxury goods has not yet formed. There are still doubts about whether the quality of luxury goods purchased online is still guaranteed. How to screen websites in order to ensure that products can be purchased at a lower price?

These problems are the most important concerns of luxury consumers.

From now on, the price difference of luxury online shopping at home and abroad and after-sales service are the biggest consumers' consideration criteria.