Coexistence Of Rapid Development And Blemish -- Clothing Tail Cargo Market: Emphasis On Innovation And Standardization

1. Good sale of genuine tail cargo.

Miss Niu has been engaged in the sale of tail goods for nearly ten years. Her shop is full of the tail cargo of some sports and leisure brands. "Now the business is too ordinary. You see, I have been in the store for a long time, but I haven't sold it for many times. Today is Saturday. It should be a better business than business. But you see, this person's traffic is not very big..." In the face of the reporter's investigation, Miss Niu was very pleased. She said, "if I were busy, I might not be able to answer your questions in detail." With the common aspiration of Miss Niu, the number of tail traders is not very small. 23.53% of respondents believe that business is hard to do. 52.95% of the respondents think business is normal, 23.52% of them think business is good. Young traders who engaged in the sale of a man's brand tail goods told reporters: "since May this year, our business has been particularly difficult to do. The original buyers seem unwilling to come to the tail market. They think there are many channels to choose from now. They do not feel that our clothing prices are predominant, and the impact of e-commerce on us may be relatively large."

Why do we think that 23.52% of the better traders are different from other merchants? The brand of Miss Liu, who is engaged in the 4 year tail cargo business, is the tail cargo of the women's clothing brand such as IgE and only. She told reporters: "I think our clothing is still the price to win, we have a relatively stable source of goods, and we can get a lower price." Just as a few customers came to ask about the price of Miss Liu's clothes, a special comfortable fabric of AI Ge scissors T-shirt was priced at only 19 yuan. Several consumers compared to the mirror for a while, then took out their wallets and paid the money. Miss Liu turned around and told reporters: "I think the selection of goods is also very important. You see, the T-shirts sold just now have a very popular court sleeves, and the color is just a few black, white and pink colors. Such clothes are well matched, popular elements, and the prices are quite attractive. So our business has always been good, but compared to the past, the flow of people is still a little less. " Reporters carefully compared these stores, they sell almost all of the real brand tail goods, rather than the processing of clothing non tail goods.

2, non tail goods mixed with pure blood.

In 2007, Mr. Luo, who was doing business in the tail cargo market, said: "now the proportion of commercial operators in our market is less than half of the total number of merchants. And the proportion of tail traders is too low, which leads to the price ratio of goods sold in the tail market is difficult to attract ordinary people. Our old customers used to come to our wholesale clothing in the wake of brand clothing, but they gradually felt that other garments accounted for a lot of shares, and their prices were higher than those of the tail cargo, which to a certain extent affected our overall price advantage.

According to the analysis of the industry, during the early days of the financial crisis, foreign trade returned sharply, and the tail cargo accumulated in a short time. In the midst of the financial crisis, foreign trade orders were greatly reduced, and domestic processing plants were difficult to continue. The closure or spanformation of a large number of processing plants has led to a reduction in the volume of the final cargo. Some of the newly opened cargo markets in China are unable to maintain stability, and can only fill the market with a large number of positive goods, resulting in their price performance unable to attract ordinary people. Some newly opened tail cargo markets have neither price advantage nor popularity, and passenger flow will naturally decrease. The share of non tail cargo is too large, the overall price of the market is bound to rise, and the competitiveness of its price will be lost. For the current stage of textile and apparel goods supply, 23.53% of the merchants think they are quite adequate, and 35.30% of the merchants think that the supply of goods is scarce and 41.17% of them are considered moderate. In this sense, the supply of tail cargo is not lacking, but as Mr. Luo said, the market has already flooded too many non tail traders. The advantage of the whole market has been gradually decreasing. If we want to turn the tide, we need to concentrate the capacity of the tail goods merchants and expand the proportion of the tail goods merchants.

And for the most difficult point that jeopardize the development of the tail cargo channel, 41.18% of the merchants think it is difficult to control the supply of the tail cargo. They hope to establish a long-term and stable relationship through the market and the brand garment processing plant; brand licensing accounts for 29.41%; 29.41% of the respondents believe that the fake and inferior products are more difficult.

Faced with the unstable development of tail cargo, Ren Xingzhou, director of the Institute of market economy of the State Council Development Research Center, said: for the tail cargo market, business mode innovation is a top priority. The future rent may still be the main profit model of the tail market. The market must have the function of mastering the source of goods, organizing the supply of goods, organizing sales, or having the function of integrated service providers. If these can not be achieved, mode innovation is limited. What are the expectations of the merchants for the tail cargo market? 70.59% of the respondents believe that the tail cargo market should help merchants find a stable source of goods, instead of simply collecting the rents of the merchants. It is considered that the tail cargo market should regularly help merchants to sell 29.41% of the businesses.

3, do not let norms become empty words.

"Now there are several different markets for the tail cargo, ranging from scale to grade, and the resources of merchants are not uniform. You open yours, I'll drive mine. If things go on like this, the concept of the tail cargo will gradually fade and confuse. Many of our businessmen want to have a unified management and common norms, but the market for the tail cargo is not yet mature and needs a little time. " Miss Niu told reporters.

In fact, as early as July 1, 2009, the industrial standard of the technical standard for tail cargo market management and operation was formally implemented. The standard put forward specific requirements for the facilities, quality management, commodity display and purchase management of the tail cargo market. Although the support standard of the standard is the Department of market system construction of the National Standards Committee and the Ministry of Commerce, the standards also set up many hurdles to try to raise the threshold for entering the tail cargo market. However, because the standard is the recommended implementation standard instead of the mandatory implementation standard, the qualitative role has always been questioned.

After two years, did the standard have a certain effect? 35.30% of the merchants thought that the standard was effective, 5.88% of the merchants thought it had no effect, and 58.82% of the merchants said they had not heard of it. Two years after the formal implementation of the standard, there were nearly 6 of the tail goods merchants who did not understand it. This is not enough to say that the publicity and promotion work of the standard is far from enough. If we just open the door to convene a few experts to study a set of standards instead of propagandize and explain the standard objects, the standard can always be a mere scrap of paper.

1, what is the development of the textile and garment tail cargo market?