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Online Shopping Low End To High-End Domestic Luxury Websites Develop Rapidly

2011/7/8 14:00:00 58

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Online Shopping Low-End Luxury Goods Masa Marceau

McKinsey's March rising China luxury market report shows that the domestic luxury goods market has reached 80 billion yuan in 2010, and will reach 180 billion in 2015. It will account for more than 20% of the global luxury market and surpass Japan as the world's largest luxury market.

With China

Electronic Commerce

Gradually from the start to maturity, online online shopping products are also moving from the low end.

High-end

。

China's luxury consumer market is heating up, and luxury brands are putting their weight down and moving to the Internet market.

At the same time, the major luxury shopping websites, such as excellent public network, Shang pin network, walking show network, Jiapin net and so on, mushroomed.

They rely on the dual advantages of domestic luxury market and online shopping boom, and the speed of development can be described by "explosive growth".

Another private apparel online shopping company

Masa Ma-so

Also in this stock.

Luxury whirlwind

It was killed in mid air.

But they are different from the high-end luxury goods online shopping companies, and Marceau emphasizes the luxury of parity.

It claims to have the quality of international brands such as Zegna and Armani, but it can enable consumers to buy at the price of 1/4~1/5.

Marceau, vice president of brand marketing of masa Meishan, told the "textile and clothing weekly" reporter about the operation of the website. "The development of the website has exceeded expectations.

Our members broke through a million at the beginning of the year. After storage expansion, they exceeded 10000 square meters, and customer service seats reached over 300.

Our performance target for this year is 500 million to 700 million yuan.

Chen Xiao, founder and CEO of excellent public network, told reporters: "since the website was formally established in March 17, 2011, the development speed of each month is amazing.

Less than 3 months after its establishment, Tianjin already has an independent 4300 square meter technology R & D and logistics center with more than 300 employees.

But he admits that what he pursued is not the rapid development of Internet speed, but the pursuit of healthy and harmonious development.