Small And Medium Enterprises In Hongkong Make Efforts To Sell Domestically
To assist
Small and medium enterprises in Hongkong
To grasp the latest situation in the mainland market, a number of trade representatives from the Hongkong Trade Development Council (htdc) in the mainland have attended the seminar on expanding business opportunities in the Greater China market held by the TDC, analyzing the overall development of the domestic market under the "twelve. Five" plan and the characteristics of the consumer market in major provinces and municipalities.
Wu Ziheng, general representative of Hongkong's TDC's mainland China, said that the "twelve. Five" plan will bring many opportunities for Hong Kong businessmen.
First of all, the planning content attaches great importance to improving the national standard of living and building a stable and harmonious society. Therefore, in the coming days, the government will continue to increase national welfare and income.
According to the plan, the national GDP growth rate will be 7% in the next five years, and the growth rate of national income is no less than this level.
Wu Ziheng pointed out that consumption habits in the mainland are also changing. It is reported that the Smart Car of Pingzhi has sold more than 200 units in less than 3 hours online, reflecting the increasing popularity of online shopping and group buying and waiting for the development of Hong Kong enterprises.
It is worth noting that the middle class in the mainland is growing and is expected to grow by more than 300 million people, increasing by 1% annually.
They prefer to buy unique, good quality and reasonably priced products, which coincide with the positioning of Hongkong design products.
The characteristic slippers that have seen 100 yuan a pair are very popular. It is easy to see the development space of Hongkong products.
Mention
South China
The latest development, He Jianrong, chief representative of Southern China's TDC, said that the "three to one" business model has lost its past advantages. In order to speed up the upgrading and pformation of processing trade, Guangdong has launched a number of related policies in the past. One of the laws and regulations concerning the establishment of a corporate enterprise has far-reaching implications and deserves the attention of Hong Kong businessmen.
According to the regulations of the state on fiscal tariffs (2009) 48, enterprises in Hong Kong must apply for the establishment of a legal person business before the deadline of June 30th this year. If they meet the requirements, import tariff and value added tax can be avoided, otherwise they will be paid according to the percentage of value.
According to He Jianrong, the Dongguan municipal government is very concerned about the impact of this case, and urges the Hong Kong businessmen to apply for the paper before the deadline as soon as possible.
In addition, Guangdong province is fully implementing the three party electronic commerce network of foreign trade, customs and enterprises, in order to strengthen the monitoring of the import and export of processed products, and hopes to cultivate leading enterprises, and integrate the industrial supply chain through mergers and acquisitions.
Another speaker is Zhong Yongxi, chief representative of East China and central China of TDC.
He analyzed the characteristics of the local market, said that the rational and independent consumer groups in Shanghai are increasing, but the consumption concept of different age groups is still very different. For example, white-collar high-income groups, they focus on the quality of life and preferences.
Designer clothes, bags, cosmetics
We value quality and style; college students and newly recruited people like fashion brands, pursue individuality and make innovations; as for middle-aged and old people, they are more traditional conservative, pay attention to material benefits, and are sensitive to price.
According to Zhong Yongxi analysis, the main force of consumption in Hangzhou is mainly from private enterprises, bosses, white-collar workers, senior management and civil servants. The characteristics of consumption are brand, quality and design, and no special attention to price.
Local consumption is obviously seasonal, holiday holiday promotion phenomenon is fierce.
As for Wuhan, Zhong Yongxi pointed out that the three towns in Wuhan are vast in territory and have multiple business circles, each having a stable consumer group.
At present, traditional department stores still dominate, but they begin to pform to one stop shopping centers, while street shops are everywhere in the second tier cities in the province.
But it should be noted that the local department stores are highly competitive in their homogenization, and there are often various promotions.
As locals like to buy famous brands, conspicuous consumption is obvious, and the luxury brand market is expanding rapidly.
North China and Northeast China
On the other hand, Chen Haijin, chief representative of North China and Northeast China of TDC, reminded that investment in the region should pay attention to population distribution, overall economy, purchasing power and urban radiation.
Because of the different economic and consumption patterns in Henan, Hebei and Tianjin, Hong Kong enterprises should use their distributors to channel their target market.
Take Shandong as an example, GDP ranks third in the country, with a large number of private enterprises and heavy industry. However, Inner Mongolia's economy has been growing fastest in recent years. Due to the rich natural resources, many coal enterprises have become new and expensive.
Speaking of North China, we must mention Beijing.
Chen Haijin analysis pointed out that local leisure and work clothes are among the top consumers in the country, attracting many international brands to enter.
Finally, there are business opportunities in the western market.
Huang Tianwei, chief representative of the western region of the TDC, pointed out that the Sichuan earthquake not only did not affect the local business environment, but was watched by the central government for its support and reconstruction.
For the western market, he recommended Chengdu, Chongqing and Xi'an.
Chengdu is a leisure consumer city, with a population of about 10 million and a high consumption power. It is willing to spend some time in playing, so the luxury market is booming. Many international brands have opened flagship stores here.
Because of the free running relationship, Sichuan people are familiar with Hongkong's fashion products and suggest that Hong Kong businessmen should vigorously promote fashionable products.
Xi'an is an important financial, business and pportation hub in Northwest China. It is also a gateway and bridgehead for businesses to enter the Northwest market.
At present, there are 50 shopping malls with more than 5000 square meters. Commercial centers and chain businesses are mainly foreign capital and local businesses. The wholesale market is dominated by Zhejiang businessmen and Fujian businessmen. The high-tech industry is developed, and the electronic and software industries are well known throughout the country.
Huang Tianwei suggested that Hong Kong businessmen should start their operations in key shopping malls and expect larger opportunities for development.
For those present who asked where to set up a handbag store in Chengdu, Huang Tianwei said that if we walk the mass line, we can consider the floor shops or shopping malls in the Chunxi Road area, but the cost of opening shops is not too light, so we should be fully prepared mentally.
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