Advertising Is The Most Acceptable Marketing Mode For Clothing Products.

For a while, many MSN signatures on the Internet were "Keep Walking". What kind of training did they want to receive collectively? Only later did they know that they had been influenced by an advertisement.

This is a series of advertisements for Johnnie Walker Black Brand whisky. It is divided into one to five episodes, telling an excellent building.

Advertising is the most direct expression of product demand and the most widely accepted and acceptable marketing mode.

Storytelling advertisements can be better remembered by consumers and can be used to evaluate products in a very deep way.

Stories in advertisements often have an extended influence on audiences through national boundaries and racial boundaries.

It can not only promote commodities, but also disseminate information such as social views, moral values and ideology.

It can be understood that storytelling is the soul of modern advertising, and storytelling is the totem of modern advertising.

Communication and communication, story appeal is the most effective and most commonly used method.

On a small intercontinental road in the United States, a pair of father and daughter were driving the car. Suddenly the car broke down. They hurried off to repair the car. But when they uncovered the hood of the car, a lot of hot smoke came out, and the boiling water tank did not dare to touch it with their hands.

At the anxious time of the two people, another car stopped in front of them. A young man came down from the car. His eyes were suddenly attracted by the beautiful young girl. His careful father quickly blocked his daughter behind him.

The young man began to take off his jeans (the girl was surprised, then curious and eager) - his father was watching the young man with vigilance.

The young man used his jeans to pad his hand and unscrewed the hot water tank lid. He regretted finding that the water tank was broken and could not be repaired here.

So he separated the two trouser legs of the jeans, tied to the front of the father and the daughter, and the other was tied to his car's tail. The father's daughter's car was dragging away by the jeans of the young man. The young girl broke away from her father's hand and sat bravely on the young man's car, leaving the surprised and helpless father in place.

There is a trademark at the end of the film: Levi's Levis (Jeans).

This is the TV advertisement of Levi's cowboy.

Such stories attract both eyeball and audience. Levis, after such a story, has a great attraction for girls, and is highly sought after by young men. At the critical moment, it can save the crisis and the young men are dressed in Levis.

The infectivity and persuasiveness of the story is incisively and vividly.

Levis is best at telling stories. Since its birth, its founder's legendary tale of gold rush and cowboy clothes has been a tale of delight and communication.

It is with its ability to tell stories that Levis Jeans becomes the first Cowboy brand in the world.

Story is also an experience.

Marketing is actually providing an experience, and stories often lead people to experience their environment and give consumers a sense of experience.

The joy of experience is the joy of a process.

This process should be carefully designed to create interaction between customers and brands.

Disney, the boss of The Walt Disney Company, once said: "we are a story telling company, and we end up resorting to the story instead of the story."