Self Orientation Online Shopping Business Seeks The Basis Of Characteristic Positioning

2011/7/8 14:03:00 165

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Luxury goods

The rush of online shopping has intensified the intensity of competition.

How to stand out from many websites has become their first consideration.

Chen Xiao confidently said: "the company invested about 10000000 yuan to focus on the development of rich media technology, which is second to none in the domestic website.

It is different from traditional pictures and simple animations. Rich media technology advertising combines voice, video and dynamic Scripting Technology to achieve personalized creativity and page effects through customization.

On the one hand, rich media advertising can reproduce advertisers' advertisements on TV on the Internet, and can gather users' real-time data in real time; on the other hand, it can also integrate all kinds of creativity with other elements of the page.

Meishan also said that Masa Marceau was positioned in China's high-end men's clothing.

Internet brand

。

The company's MASA image positioning tool provides the best dressing for men.

From the five levels of skin color, body shape, character, social role and dressing scene, the image is quickly positioned in 5 minutes. This is the first interactive tool in the electronic commerce industry, which can customize the shopping guide for consumers.

Besides,

Masa Ma-so

It also launched the first class member image design service in the physical store to guide customers to buy products targeted, and to enhance the customer experience at various levels by providing high value-added services to customers, so as to provide customers with richer and more intuitive shopping experience.