Wang Yiyang Exemplary Representative Of Designer After --70

Wang Yiyang, a designer who knows the way of the market but always holds the artistic conception, likes to hide the real creator behind his back, a fashion man who sticks to a few exquisite attitudes and explores the possibility of fashion and life from the perspective of experiment.

Wang Yiyang's design of tea jar

Teaching for 5 years, until 1997, by virtue of the excellent performance of the "brothers Cup Fashion Design Competition", by Chen Yifei, he became the chief designer of Layefe (Yi Fei) women's clothing, who had not yet been born, and spent 5 years in a prosperous time with Layefe. In 2002, the ZUCZUG brand was born. Z and U's consistent modeling symbolized the pursuit of pure and internal attraction, and the designer set off the original color charm of the wearer with a plain design. In 2004, the "tea cylinder" CHGANG series came out, and the designer tried to express the concept of clothing with the way of thinking close to modern art, and perfect the combination of modern art and clothing. Graduated from the clothing Institute of Donghua University in 1992.

In 1998, the American version of VOGUE made a special report on Yifei's clothing. "The audience is overjoyed by the fashionable fashion that he has created, which is the brilliance of the postmodernist fashion concept."

In 1999, VS's choice once again made Wang Yiyang famous.

In order to prepare for the "99/00 autumn winter VS hairstyle Exhibition", VS hairdresser, looking for fashion designers around the world to match the hair styling, is the only Chinese mainland chosen by Wang Yiyang.

At the exhibition, Jessey Meng, as an Asian female representative, spoke at a press conference on the Yifei brand fashion designed by Wang Yiyang.

After the exhibition, VS appraise him as "the best young fashion designer in China".

In 2002, another new turn came into being.

"Yifei company is developing, but the development does not necessarily match with me, so I want to create a brand that fully embodies my ideas.

I need my own space. "

Based on this idea, Wang Yiyang resigned from Yifei's work and opened his own company, ZUCZUG, with his friends and started a new era in a shabby factory building in Zhao Hua Road, Shanghai.

Accurate clothing positioning, clear market sales target, now a simple jacket will be more than 1000 yuan ZUCZUG, firmly hold the two positions in Shanghai mealong Town, Huating, and at the same time, there are nearly ten stores in the country.

At the end of April 2004, third stores in ZUCZUG Shanghai opened in Fuxing West Road.

Layefe is the first successful Western learning in China's clothing industry. Before its domestic costume design is mostly a Chinese art expression, it has nothing to do with the discussion of form and culture, and it has nothing to do with the international garment industry chain. For the first time, Chen Yifei advocated the integration of clothing with international business art. Wang Yi Yang's design was obviously influenced by international minimalism in 90s. There was not much meaning. Simple fashion instead of tedious embroidery and pointless stacking, and Seiko meticulous work close to advanced garments, and mass industrial production, for the first time introduced the international garment industry model into Chinese fashion design.

After that, the name of ZUCZUG has no specific meaning. The consistent shape of Z and U symbolizes the pursuit of purity and internal attraction. It hopes to use the unseen design to foil the attractiveness of the wearer's original color, and make more notes on the details of the design on the basis of simple style, and is also a mass market brand.

But later, the tea jar, with more experimental attempts and modern artistic techniques, is completely personalized, and the number of single products is not large.

He said, "I was born in 1970s, like Jiang Wen's movie" sunny day ", which is a low material era. I always thought that at that time," special China ", I could not avoid the influence of that era on my world outlook and values.

I'm doing this store, and I want to show the feeling of 70s.

Therefore, we can see more traces of that era: cotton padded, hand patched, simplified characters, Pinyin, inferior metallic color and so on, which belong to the simple and quiet restlessness in that era.

To a certain extent, Layefe and Wang Yiyang have created a new style of Shanghai style.

Wang Yiyang did not have the background of leaving the ocean, and was a genuine native bred designer. Although he advocated pure nationalism, he had a haughty insistence in his works (like his tea cup series, insisting on the Chinese experience and pure design aesthetics of 70s); but in his works, we can still see the influence of strong western modern clothing, such as the Belgian Six Gentlemen headed by Martin Margiela, and Japanese designers Yohjo Yamamoto, Wakubo Rei are all saints who were worshipped in that era. Their pure deconstruction philosophy combined with Eastern Zen Studies formed the unique belief of avant-garde and subversive European fashion in that era, and also had high quality that could compete with Western luxury goods.

Believe that Wang Yiyang came out of that era, and the shadow of these ideas is more honest.

Up to today, many of Shanghai's most fashionable designer brands are still carrying on Wang Yang Yang's "tune".

The aesthetic sense of design form and the so-called "artistic realm" are the key words of clothing of that era.

Wang Yiyang is a great man.

He seems very easy to find some reasonable reasons for some sensational events, and no case is going to surprise him.

Fashion is usually judged only by beauty or not after people wear it, but Wang Yi Yang's design hangs on the hanger and looks very beautiful, even with the smells of narcissism.

In the concept of Wang Yiyang, putting the needs of the market first is the common sense of a fashion designer.

He is used to "starting from the color and materials, based on the current conditions to do what needs to be done."

Therefore, his "aestheticism" does not develop to narcissism. His "aestheticism" emphasizes the participation of applause.

It is said that he is a designer who has many communication with Chen Yifei and is easiest to reach agreement.

"Mr. Chen (Wang Yiyang, sometimes called the boss of Chen Yifei, but more" Mr. Chen ") grasped the overall effect, including shop design, fashion sense of fashion, modern sense, creative fashion show and so on.

Mr. Chen is very concerned about brand image. His instincts are very good. He always walks ahead of others, such as plans to increase investment in the Internet.

Wang Yiyang emphasized the "atmosphere of the circle". The company made great impact on leather goods and knitting colleagues and friends around design.

He said that one of the most influential teachers was not a fashion designer, but many of his ideas were very convincing and intuitive.

Wang Yiyang graduated in 1992 and stayed in school to teach.

So far he still teaches fashion design.

His students are willing to talk about him, saying that his blackboard writing is as beautiful as painting a fashion picture. After the layout, it feels like a pity.

Such a reason is too simple to say, hardly convincing. In fact, it may just be a love without cause.

Students have intuition and intuition are also selective.

So though I haven't attended his class, I know he is a good teacher.