The Temperature Of The Wedding Ceremony In The 21St Century Will Not Be Reduced By &Nbsp.

For most women, the wedding dress always carries a woman's grand dream of wedding. In April 29th, Prince William and the British woman Kate held the most solemn wedding ceremony in Britain in the past 30 years. For ordinary people, the wedding of the century can not be expected, but the wedding dress is a romantic dream that can be realized.

Facing the world's most remarkable wedding ceremony in China business Showing a very strong interest, when the Internet merchants have "draped" wedding dress, this century royal wedding will add winners.

Milan net is a business website based on COSPLAY (anime reality show) clothing, mainly engaged in clothing and textile exports. The holding of the royal wedding made Milan Internet discover that the Internet's interest and enthusiasm for the skyrocketing event has increased by 600% over the past 3 months through the Google Insight for search and the global search for "Kate wedding dress". The Milan network was keenly aware of the tremendous business opportunities brought by the royal wedding, and quickly set up a team to design Kate wedding dress. After 6 days of royal wedding, the theme of Kate wedding dress series was on the Milan online. On line only one day, Milan network got the first order from the United States. Through the Google AdWords, the Kate theme wedding dress has been extended to the United States, Britain and Canada. In the view of Feng Wei, founder of Milan network, transnational B2C Electronic Commerce It is the future trend of the development of the foreign trade industry: enabling China to sell products directly to the world in the most convenient way and at the fastest speed.

The Milan network originally had only two English and Japanese language stations, and in 2010 they focused on 7 language stations. According to Lai Yun, director of Milan network operation, at that time, they found that a sharp increase in orders appeared on the line, which made them very excited and tasted sweet, so they were basically on the line of a new language station in two weeks, and orders were rolling in. Google has a very good cooperation relationship in overseas marketing of Milan network. With the help of Google AdWords, Milan website has effectively increased the amount of website visits, and orders from overseas have also increased rapidly. For Milan network, it is equally important to promote products to overseas customers and how to design and produce dresses.

The global business is showing a continuous and enthusiastic concern for the wedding of the century, and Dunhuang network is no exception. As a famous online trading platform for B2B small foreign trade wholesale, Dunhuang network has a large number of products related to royal wedding, such as lace like wedding dress, bridesmaids and flower dresses, after the wedding ceremony. After the end of the wedding ceremony, Dunhuang network made a timely adjustment in marketing strategy. According to Wang Liying, PPC advertising manager of overseas marketing department of the website, during the royal wedding ceremony and the following period of time, the display amount of wedding dress advertisements released by Dunhuang net in Google increased by 2~4 times, and the traffic brought to the website also increased significantly. Subsequently, after analyzing the advertising websites, Dunhuang network found that the amount of royal wedding dress websites increased, and the royal wedding dress provided by suppliers on the Dunhuang website also showed a relatively large increase. This time, the products of Dunhuang network were more in line with the market trend, so that the conversion rate of advertising was improved, and the registered customers of the website increased by about 2 times during the incident.

The "Lanting Pavilion gathering power" has already begun to pay attention to this century. wedding 。 As a foreign trade sales website, the cooperation between Lanting Pavilion and Google started in 2007. Lanting Pavilion used Google AdWords to expand its overseas market, mainly in the United States, France, Germany and Italy. In the early days, Lanting Pavilion used third party market research tools and Internet tools such as Google insight for search to collect a lot of market data, such as: how many people will be concerned about the event, how to dress the wedding stars, the fashion styles of the British mainstream, and analyze what products the users will focus on, so as to make decisions on what product lines Lanting Pavilion should prepare. Shi Jiaxing, director of Lanting Pavilion's collection channel marketing, said that before Prince William's big marriage, Lanting Pavilion had already prepared materials for related products and topics. In the evening of April 28th, shortly after the end of the wedding ceremony, Lanting Pavilion launched the topic of royal wedding. Almost at the same time, its advertising and marketing department also launched online advertising for this event.

Shi Jia said: "the British royal wedding is a world attracting attention. People's concerns are also scattered. How to find the audience who has the need to purchase products in large numbers of people and turn them into our orders is very important. Therefore, in the marketing of this event, we mainly choose the channel of Google AdWords. Because Google AdWords tools make more use of our market segmentation, and at the same time, Google is doing better in controlling the cost scale. The order was generated on the day after the topic was launched. In addition, Shi Jia also said that this event marketing will have a certain impetus to the sale of the whole website and other wedding products in the later stage.