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Footwear B2C E-Commerce Market Is Booming

2011/7/11 15:07:00 59

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Recently, Baidu, Tencent and Alibaba, the three giants of the Internet, have been eyeing the electronic commerce service station of footwear. They want to play a decisive role in the field of footwear B2C.

At the end of May this year, Tencent invested $50 million in the footwear B2C, the biggest website of the footwear industry. In addition, Tencent also invested in the mobile phone shopping industry, buying and selling businesses, F group and a diamond B2C company. Following that, Baidu's $50 million investment in footwear vertical B2C Le Tao network, together with BELLE, set up a 2 billion main B2C website for shoes and clothing.

Not long ago, another giant, Ali, also began to hold back: in July 5th, according to the news, Ma Yun invested about $15 million (nearly 100 million yuan) in the name of Alibaba's famous shoe store in the name of Alibaba Investment Limited. Alibaba will hold a 20% stake in the famous shoe store.

The biggest shoe B2C website in China is also ready to start the first round of financing. Now, Shanghai, Beijing and the United States and other places of venture capital are interested in making contact with the shoe net. It is estimated that the next stage of market operation financing will reach US $30 million.

The fuse that triggers "war" is an attractive interest.

According to the latest survey of China's Internet development, 73.9% of netizens "Browse" or "sometimes browse" e-commerce websites, only 2.8% of them "never browse".

Compared with the past, more netizens began to engage in e-commerce.

Of the users who browse e-commerce websites, 31.9% of Internet users have purchased goods or services through online stores in the past year.

This figure fully shows the tremendous business opportunities in China's Internet.

For such a tempting fat, the three giants must have been salivating, but no one dared to act recklessly at the beginning.

Because under the fast changing market conditions of the Internet, no one can bet on the proceeds from it, so the big three can only choose to stay put and watch it change.

And after the Tencent fired the first shot of the shoe B2C "war", the other giants would not be weak, and they would "rise up" and join the "grab battle" of the resources of the B2C e-commerce market.

Why B2C shoes lead countless heroes to the waist?

In the field of electronic commerce, the footwear C2C platform led by Taobao also has a pivotal position.

So what are the three giants' "blood capital" to compete in the field of footwear B2C? This is because with the development of the economy and the development of e-commerce in China is developing and advancing, some C2C platforms can not meet the requirements and development of footwear enterprises.

What they need more is their own businesses.

brand image

To promote their products.

In the field of footwear C2C, because of the lack of unified market regulation and control, the whole market is chaotic and disorderly, and there are all kinds of fake and inferior products everywhere.

The situation of selling dog meat by hanging sheep heads is common in the field of C2C.

There is a constant deception of consumption to consumers, which leads to consumers' distrust of brands and even complete rejection.

This is a fatal blow to an enterprise.

Therefore, the footwear enterprises preparing to enter the e-commerce field are more inclined to choose the B2C platform that can establish brand image and promote products through brand image.

The largest footwear B2C website in China, which has about 1000000 registered users, has more than 200 online brands and nearly 50000 online shoes.

From this point of view, in the field of online retailing,

B2C

Platform potential is immeasurable.

It is not difficult to explain why it has "drawn countless heroes to the waist".

Footwear B2C is about to form a three faced pattern.

The three giants will focus on this field, and they will not hesitate to invest in huge sums of money.

B2C shoe website competition means Baidu, Tencent, Alibaba in

Electronic Commerce

The bloody battle in the field began.

The three giants have absolute advantages in the Internet field: strong capital strength, perfect operation mode and excellent talent pool.

These are currently comparable to other footwear B2C enterprises.

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Coupled with the aggressive trend of the three giants, many footwear B2C enterprises will face a severe test in this war.

For the layout of the three giants in the field of e-commerce, Xu Xiaohui, founder of B2C clothing brand, thinks that the future e-commerce platform, Ali, Tencent and Baidu will be three points.

At the same time, under such a pattern, powerful B2C enterprises, such as shoe net, will go hand in hand to form a "three super and strong" development pattern.

Three big tycoons, "three feet and every effort", shoes and nets, and other large professional footwear B2C enterprises dominate half of the domestic footwear B2C industry.

The domestic footwear B2C is heading for "a hundred schools of thought contending".