Service Is A Trump Card That Is Not Easy To Play.

In competitive market, service is a trump card that can not be easily played.

The purpose of all businesses is to create and retain customers, and customers are the only profit centers.

This is the original word of world management master Peter F. Drucker (Peter Drucker).

But how to retain customers? Is it important for people to "stay" or to "flow"? This is probably the most concerned problem for all businesses.

Many managers believe that only by offering products with unique characteristics can they win and retain customers.

But the current reality is that it is very difficult for physical products to achieve differentiation.

So many companies turn to brand marketing, advertising skills and unconventional thinking.

However, customer satisfaction is lower than that of more than 10 years ago.

The competition between enterprises is no longer a mere product competition, but the competition among brands, technologies, prices, services, talents and channels.

Because there is very little difference between the brands and products in the market, if a specific product has nothing special in comparison with other brands in the market, how will it make the old customers get a long-term benefit or how to attract new customers? For a long time, clothing retailers often use instant promotion techniques such as buying one, sending a few, discounting and reducing prices, etc. from the long-term development of enterprises, these methods are just like killing the goose that lays the golden eggs. In order to obtain long-term sustainable development, business operators must pay attention to the comprehensive competition beyond the price.

It is not hard to see that service becomes one of the core competitiveness of enterprises when the product is seriously homogenized and the profit margins are becoming thinner.

In order to reflect the alienation of business in competition, enterprises are holding high the "service card".

When you promote "star service", I launch the "five star experience"; when you promote "true love service", I mention "family service"; you "nanny service", I "close service" and so on, some people call this a "service concept era".

True service or false service is undeniable that we are increasingly aware of the importance of service to marketing.

A survey found that 70% of consumers changed their brand because of service.

How to make consumers understand their brand culture and make them unique in the market with distinctive personality styles? Many garment Brand Company regard service as an important feature distinguishing from other brands.

So, how can we deeply understand our everyday service?

In competitive market, service is a trump card, but playing this card is a difficult problem facing many garment enterprises.

The warm and thoughtful service is simple, but many people do not understand it, nor do they know how to do it well.

There are many garment enterprises' understanding of services still on the surface of the sales process, which is far from the stage of service branding.

Even some operators think that service is a kind of investment, service can not bring profit to the enterprise, so it can not do service without service, and avoid consumer needs as far as possible.

In fact, in other words, service is a product. It is a product that contains higher value and practicality. To a certain extent, it is more important than the visible product.

Under the new market background, concept background and technology background, customer asset management has injected unprecedented connotation to the concept of "customer centered".

Customer is no longer just the starting point of marketing activities, but a continuous, operational and differentiated internal resource.

"Customer centered" is no longer just a concept and slogan, but a measurable and operable management process.

As an enterprise manager, who can understand the needs of customers, who can have a deeper understanding of services, analyze the trend and grasp the trend, so that services can be regarded as an important part of marketing, and who can do the service well, meticulous and thorough.

In the face of product convergence, price convergence, shopping environment convergence and the convergence of consumer groups are becoming more and more serious. Brand image value promotes product value increment, and the realization of product value through the service value of the brand has become the consensus of the winning terminal of garment enterprises.

But unlike the old way of service in the past, modern service pays more attention to humanization, individuation and innovation.

Because customers' needs and expectations are constantly changing, we must continue to carry out service innovation if we insist on customer orientation.

Of course, the service mode is not the only one.

But for any industry, innovation is easier said than done. For the traditional clothing industry, if we want to leave a lasting and deep impression on customers and stand out in the fierce competition, we should pay more attention to service innovation.

Meticulous, detailed and creative services are not empty slogans. They are built together by core values, basic values and added values. They are a practical action that lies in the details.

To some extent, it can be boiled down to one sentence, which concerns the details of user needs.

The establishment of excellent customer service system, through better service to better attract and serve customers, with high efficiency and good quality to meet all kinds of needs of customers, so that customers can enjoy a more cordial and more intimate service, is the enterprise must do in the meticulous service road.

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