Lining Announcements Rise In Price, Sichuan Total Pressure Generation

Recently, Lining The announcement said the fourth quarter. Shoes products Prices will rise by 7.8% and clothing will increase by 17.9%. Previously, Anta, XTEP, PEAK and 361 At the order meeting, he also announced the price increase. Up to now, the price of sneakers and garments of five famous sports brands in China has increased by one to 20%. It is understood that this is not the first collective price increase of domestic sports brands, the last collective price rise occurred around April.

Yesterday, reporters visited a number of domestic sports brand flagship stores located in Chunxi Road. In the 2 floor of Chunxi Road, Lining, a salesperson, Xiao Wang told reporters: "last year," Lining The most expensive shoes do not exceed 499 yuan, but this year launched a series of new sports shoes with a more scientific and technological content, priced at 599 yuan. This is the first time that Lining's ordinary shoes have exceeded 500 yuan. The salesperson of Anta store in Chunxi Road denied the price increase: "our product has always been selling this price, but it is different from the discount in different periods. Like this year's new model, there will be no discount. Reporters found that Anta, XTEP, PEAK and other domestic sports brands, this year in the new process generally introduced with technology content or limited sales of new products.

dialogue

Zhao Yu, chairman of Sichuan Jin Lang Sports Co., Ltd.: price increase has increased business difficulty.

This Domestic sports brand What will be the impact of collective price increases on dealers in Sichuan? The reporter interviewed Lining, general agent of Sichuan, Zhao Yu, chairman of Sichuan strong wave sports company.

Reporter: Lining The main reason for this increase is the rise in rent. Do you agree with that?

Zhao Yu: disagree. The rise in product prices is not related to rent. The reason is that management costs and raw materials are rising. The rise of rent is the responsibility of agents. Now the profits of agents are getting lower and lower. It is difficult to maintain.

Reporter: do you think the price increase will affect the market share of each brand?

Zhao Yu: there is no way to raise prices. Raw materials and wages are rising. But not improving marketing and customer service will bring about big problems. In recent years, Lining's support for distribution customers is far from enough. Lining's best partner is the best friend he has worked with in the past 20 years. If you do not support these friends, it will be very troublesome.

Reporter: will the price increase pressure on sales?

Zhao Yu: the price increase will bring a lot of pressure on sales and increase the difficulty of operation. Wages, rents and other expenses are rising, and customers demand more favorable discounts. The current situation is a huge reservoir for operators.

Reporter: what other brands are likely to go up next?

Zhao Yu: ADI, Nike Prices will continue to rise, with the highest increase of 15%.