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    The Depreciation Of The Euro Has Led To The Overall Rise In Global Luxury Prices.

    2011/7/13 9:57:00 58

    Euro Depreciation And Luxury Price Rise

    A $30 thousand package price increase of nearly 10 thousand yuan has become a common phenomenon.

    From March to now, including LV,

    Dior

    Luxuries, such as Burberry, Cartier, Celine, etc.

    brand

    Prices surged, ranging from 5% to 30%.


     


    Multiple luxury goods prices rise two degrees this year


    The price of first-line cosmetics is rising.

    Luxury goods

    They also rose in turn.

    Many of them are already raising prices two times this year.


    Cartier sales staff of Ho Yi Avenue confirmed that Cartier had completed the price adjustment in July 1st.

    The price range covers a range of products, ranging from 8% to 20%.

    As a matter of fact, as early as March 17th, Cartier had already raised its price by 5% - 10%.

    When the reporter asked if the price rise would be the last time this year, the salesmen said frankly, "not necessarily".


    Coincidentally, LV Louis Weedon also raised the price of a full range of products two weeks ago, with an average gain of 6%.

    In March 1st this year, LV has experienced a full price increase, with an average increase of 5%.


    In the early wave of rising prices, many luxury brands have already realized their value.

    Since April 28th, the classic items in Chanel shop have also been adjusted for price, up to 20% - 30%.

    Bally, Dior, Burberry, Celine and other brands also followed the ranks of price increases, and some commodities rose by 5% to 15%.


    Luxury goods, what keeps you up?


    What is the reason and strong support for the frequent rise of luxury goods?


    Some brands have reasons for rising cost of raw materials.

    Industry experts point out that from the point of view of cost estimation, luxury brands should not be the most expensive ones, and their profit margins are very high.

    Luxury goods are basically three points cost and seven profit.


    The depreciation of the euro may be a reason.

    The World Luxury Association issued a report in Beijing in June 9th that the depreciation of the euro will accelerate the global price rise of luxury goods, thereby preserving the brand's high value image.


    There is also a greater possibility that luxury brands will be determined in the Chinese market.

    The strong consumption power of Chinese luxury goods has also brought luxury brands to China's mainland market.


    Luxury brands are increasing the intensity of distribution in the domestic market, according to a Ningbo luxury goods industry.

    "Like OMEGA, Cartire jewelry and so on, the latest launch of several new products will be selected in China, which has always been the focus of the European market."


     

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